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FTC influencer guidelines, explained: Tips for engaging influencers

Sprout Social

Running influencer marketing campaigns that are engaging and FTC-compliant is a tricky balance. You want your influencer partnerships to feel natural and engaging. But at the same time, brands and influencers must be upfront about partnerships to avoid hefty penalties. DO: Be crystal-clear. Only share genuine experiences.

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The Most Popular Social Networks of 2021

Ignite Social Media

The world of social media began over 20 years ago, but the social networks that reign today are vastly different than those that helped the phenomenon emerge. But which social networks are the most popular today? SOCIAL NETWORK STATS OF 2021. users per social network , check out the list below.

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How to be Twitterific, 10 Years Later — What Do the Experts Think Today?

Webbiquity SMM

In 2015, at arguably the peak of Twitter’s (now X, yes, but definitely Twitter at the time), I compiled the thoughts of 39 marketing pros and influencers on how to make the most of the platform. A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Those are my thoughts.

B2B 150
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What is Earned Media?

Sherrilynne Starkie

People are returning to mainstream media in droves, according to the Edelman Trust Barometer 2020. Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Today’s picture is much rosier. It’s an incredibly turnaround. FitbitVersa 2 Review.

Fashion 409
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5 Social Media Tactics to Enhance Your 2020 Holiday Marketing Strategy

Ignite Social Media

The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Not only are people using social media differently, but purchase behaviors have changed. Holiday 2020: A New Landscape.

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Tweeting on Martin Luther King Jr. Day: The Good, the Bad and the Why?!

Ignite Social Media

The FBI This FBI post from 2020 didnt do well because of the FBIs well known past keeping an eye on Dr. King. Top AI Questions to Ask in Your Next Agency RFP How Each Social Network Counts Video Views Do Video Views Count as Engagements in Social Media? But it didnt hit. The post Tweeting on Martin Luther King Jr.

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Everything Brands Need to Know About TikTok in 2020

Hootsuite

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. — Taylor Lorenz (@TaylorLorenz) February 3, 2020. — Cowbelly (@CowbellyTV) January 26, 2020. — AJ Curry (@AJ_Curry) January 13, 2020. What is TikTok? And it has 1.4M

Brands 145