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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. For Black History Month 2022, the fast food giant launched its Future 22 campaign , which celebrated the work of 22 young, gifted Black leaders.

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10 Social Media Tactics to Leave Behind in 2022

Ignite Social Media

One month of 2022 has come and gone, so let’s check in. What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022? What are some brand practices that need to be left behind and what are some strategies that still need improvement going forward into 2022?

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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Is TikTok a good marketing opportunity for businesses in 2022? While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well. Consumers today are much savvier and appreciate authenticity.

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Tweeting on Martin Luther King Jr. Day: The Good, the Bad and the Why?!

Ignite Social Media

Patagonia went the other way with this post in 2022. While some brands may have a creative & authentic way to insert themselves, others are better off steering clear. Patagonia In recent years, weve had plenty of brandstanding, when brands do a social post about a topic they otherwise dont really care about.

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Authentic marketing myths and tips for getting it right

Sprout Social

Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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9 YouTube trends for your content strategy in 2022

Sprout Social

So what’s hot on YouTube in 2022? To promote their booth at VidCon 2022, the brand published a series of Shorts detailing the environment and the experience for those who could not attend in person. For example, in 2022, the Coachella music festival live-streamed both event weekends on YouTube. Live videos.

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How to drive organic social media growth in 2025

Sprout Social

Organic content is a space for community and building authentic relationships with audiences. Brand loyalty isnt built overnightit stems from great products, strong customer service, authentic values and sustained engagement. Bringing in internal team members as advocates adds authenticity to your social campaigns.