Sprout Social

SEPTEMBER 17, 2024

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). The importance of social media in UK retail has only grown.

Retail 117

Retail Social Media How To UGC 117

Sprout Social

FEBRUARY 22, 2022

A round up of expert predictions for social shopping in 2022. Social shopping makes it easier for consumers to buy your product and share authentic feedback all in one place. In 2022, TikTok will continue to make products viral, but more of this will be driven by ads and brands, now waking up to the power of TikTok.”.

Platform 133

Platform Tips Buy Instagram 133

Hootsuite

SEPTEMBER 23, 2022

7 social media writing tips for 2022. Our audience on TikTok is more casual, so we give them videos that speak to the fun and authentic side of our brand.”. of Natural Resources (@waDNR) September 20, 2022. It can make or break a campaign or your entire social media marketing strategy. — Washington State Dept.

Social Media 145

Social Media Tips Tools HootSuite 145

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. Overall, live video provides a personal touch and authenticity, both of which are increasingly valued among audiences on social media.

Advertising 287

Advertising Social Media Strategy Authentication 287

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. It makes their recommendations authentic, and their followers are more likely to have a shared interest. Are you thinking about getting into Instagram eCommerce?

Instagram 137

Instagram HootSuite UGC Influencer 137

Sprout Social

AUGUST 16, 2022

BeReal has risen to prominence quickly, with over 7 million global downloads as of May 2022. deissyO3) August 9, 2022. — elizabeth handgun (@OneFeIISwoop) August 10, 2022. — scraniel (@mfscraniel) July 15, 2022. Deciphering social media authenticity appeared first on Sprout Social. Context is key.

Authentication 99

Authentication Social Media Notification Curation 99

Hootsuite

JULY 5, 2022

Hootsuite’s Global State of Digital April 2022 update reports that the average Instagram business account posts 1.64 It’s always most effective to work with creators who are passionate about your brand and can authentically share your message with their followers. — Adam Mosseri (@mosseri) April 20, 2022. photo posts.

Instagram 133

Instagram Strategy HootSuite Hashtag 133

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. Avoid fake followers with authenticity filters. If you’re looking for inspiration for your next influencer marketing campaign, check out our recent report on social media trends for 2022 and beyond. Thankfully, finding and working with influencers is much easier than before.

Influencer 124

Influencer Tools Marketing Software 124

Buffer Social

DECEMBER 21, 2022

It’s the end of the year, which means it’s time to reflect on all the work you’ve done in 2022 and decide if you should make any changes going into the new year. Not only is it fun to look back at our top posts of 2022, but it’s also a great way to understand how we should shape our social strategy for 2023.

Social Media Management 114

Social Media Management Social Media Meme Metrics 114

Hootsuite

AUGUST 30, 2022

Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Our Social Trends 2022 report , and future updates, where we do that for you. That’s about 5% of all awake time, using estimates gleaned from research in our Digital Trends 2022 report.

Statistics 109

Statistics Marketing HootSuite Study 109

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. what resonates with TikTok users when shopping on TikTok is authenticity and transparency. The post A Look at TikTok Commerce in 2022 appeared first on Ignite Social Media.

Affiliate marketing 97

Affiliate marketing Instagram Feed Feedly 97

Sprout Social

AUGUST 15, 2022

From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences. The post How to make money on TikTok: 10 strategies to use in 2022 appeared first on Sprout Social. Rental Reveal with @Britt ??

Strategy 130

Strategy Affiliate marketing How To Collaboration 130

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. — Katie Thomas (@katiethomaskci) March 29, 2022. pic.twitter.com/h4arsxPzck.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

OCTOBER 23, 2024

Like their viral giant mummy in 2022 proved, the brand understands what makes Halloween fanatics tick. Walmart’s live content is the perfect example of how to execute a recurring, must-see-TV series that feels authentic, even when adapted for seasonal marketing or trends.

Report 91

Report Brands Hotels Campaign 91

Sprout Social

DECEMBER 19, 2024

More than 60% of US consumers want companies to stay out of politically charged conversations, up 10% from 2022. As Meghan Nguyen, Digital Associate at the Innocence Project, told us, Back in 2022, we were trying to get a woman named Melissa Lucio off of death row in Texas. Our focus isnt on ROI.

Issues 78

Issues Company Project Influencer 78

The Realtime Report

JUNE 27, 2022

Bobby Kotick’s Activision Blizzard Games Among Top 10 Most Played in 2022. According to NPD Group’s PlayerPulse list , those games are among the most played in 2022 Q1, which is usually from January to the end of March. Here are the Top 10games on NPD Group’s PlayerPulse List of 2022 Q1: NBA 2K22. Call of Duty: Vanguard.

Library 91

Library Authentication List Process 91

Sprout Social

JANUARY 12, 2023

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. According to The Sprout Social Index ™ 2022 , trust and aligned values top the list (at 40% and 36% respectively). Seek Simplicity.

Brands 144

Brands How To Authentication Exercises 144

Buffer Social

JUNE 2, 2022

Results from Buffer’s 2022 DEI report We have a lot of reasons to celebrate what we have accomplished so far! Teammates feel our culture generally supports them bringing their authentic self to work. This helped us get a well rounded look at where we are at currently, so we can set goals for the future.

Report 103

Report Survey Team Applications 103

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Never Forget Authenticity . According to the Morning Consult study, 88% of people say it’s important for influencers to be authentic and genuinely care about their interests. . 2022 Goals: Grow Your DEI Efforts with Influencers.

Influencer 161

Influencer Marketing B2B Authentication 161

Hootsuite

SEPTEMBER 6, 2022

Learn more about making TikTok videos with authentic impact here. The post TikTok Promotion: How to Boost Your Discoverability in 2022 appeared first on Social Media Marketing & Management Dashboard. Connecting with your audience starts with great content. Grow on TikTok faster with Hootsuite. Start your 30-day trial.

How To 117

How To HootSuite Campaign Video 117

Sprout Social

JANUARY 27, 2025

In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year. According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). The significance of social media in the retail sphere has only amplified.

Retail 80

Retail Social Media How To UGC 80

Pixlee

JANUARY 24, 2022

The NFT community especially places heavy emphasis on authenticity, as NFTs are generally unique, non-interchangeable digital files and media. This shift also highlights the importance of a brand’s authentic story and the experiences of individual creators.

Brands 85

Brands Authentication Collaboration UGC 85

Hootsuite

JANUARY 31, 2022

Your brand and page should be considered a trustworthy, authentic, presence. You might also need to keep a sufficient and authentic follower base. Be authentic and let your brand’s story shine through. You’ll need to be physically located in one of Instagram’s supported markets. Show trustworthiness. Request a Heyday Demo.

Instagram 115

Instagram How To Policies Buy 115

Sprout Social

SEPTEMBER 15, 2022

Be authentic: No lying about age, name or identity—you need to be who you say you are. The post How to get verified on YouTube: Your complete guide for 2022 appeared first on Sprout Social. You’ll also need to have regularly posted content.

YouTube 110

YouTube Badge How To Guidelines 110

Sprout Social

OCTOBER 13, 2022

other than "make it go viral" — Matt Navarra (@MattNavarra) September 22, 2022. According to the 2022 Sprout Social Index™ , company alignment with personal values is 74% more important to consumers than it was in 2021. All about the “a” word: authenticity. The UK bakery, Get Baked , oozes authenticity.

How To 145

How To UGC Authentication Campaign 145

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. in 2022 proved the success of two unlikely duos. Their brand collaboration with e.l.f

Examples 143

Examples Influencer Campaign Marketing 143

Social Media Strategies Summit

FEBRUARY 23, 2024

billion in summer 2022 to more than two billion a year later. That’s a big deal, with 71% of Americans saying they feel they can relate to authentic brands (and are therefore more inclined to support them). So, the more genuine human voices you can get into your YouTube Shorts, the more authentic and trustworthy your content will be.

Examples 237

Examples YouTube Transportation Video 237

Buffer Social

JANUARY 25, 2022

“In 2022, we are leaning heavily into our core brand values to serve our customers on a more personal level.” “By aligning our marketing strategy with our personal philosophy, we’re able to go deeper with our community and build authentic connections that truly serve artists’ needs,” he says.

Small Business 103

Small Business Marketing Retail Education 103

Social Media Strategies Summit

JULY 22, 2022

It’s no surprise that Influencer Marketing Hub research revealed more than three-quarters of brands planned to spend their budget on influencer marketing in 2022, with two-thirds of marketers intending to increase spending on influencers. Analyzing audience quality and engagement authenticity. Image source. Why does this matter?

Influencer 241

Influencer Brands How To Hashtag 241

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring. July July 4: Independence Day (U.S)

Social Media 98

Social Media Content Small Business Meme 98

Social Media Strategies Summit

SEPTEMBER 28, 2023

higher rate in 2022, while users who interact with UGC are 102.4% View this post on Instagram A post shared by PARACHUTE (@parachutehome) It also uses UGC in retargeting ad campaigns, giving would-be customers a more authentic feel for how their home could look if they’d only invest in a new Parachute duvet cover.

UGC 255

UGC Content Bazaarvoice Hashtag 255

Oktopost

APRIL 28, 2022

on Twitter, Lee dives into what marketing leaders need to know about influencer marketing in 2022. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K

Influencer 174

Influencer B2B Marketing Apple 174

Sprout Social

JULY 5, 2022

According to the 2022 Sprout Social Index™ , 51% of consumers plan to spend more time on YouTube in the next 12 months, making it the second most prominent platform after Facebook. By inviting your team to step in front of the camera, you will win over your audience with authenticity. The most successful unboxing videos seem authentic.

YouTube 142

YouTube Video Authentication Education 142

Bill Hartzer

SEPTEMBER 29, 2023

Whether it’s through hashtag sharing, text message endorsements, or the distribution of invite codes, brands now have access to an affordable, reliable, and authentic avenue for bolstering their digital presence. ” Founded in 2022, RedKangaroo has rapidly gained traction and recently secured $1.1

Organization 166

Organization Platform Social Media Wireless 166

Hootsuite

SEPTEMBER 7, 2022

With a LinkedIn Showcase page, you can segment your audience to deliver more curated content and build authentic engagement. The post Why You Need LinkedIn Showcase Pages [2022 Set Up Guide] appeared first on Social Media Marketing & Management Dashboard. A Showcase Page on LinkedIn can help. Get more followers and save time.

LinkedIn 101

LinkedIn Microsoft HootSuite News 101

Sprout Social

OCTOBER 20, 2022

Even more (88%) consumers say authenticity is important when they’re deciding what brands to support. As of October 11, 2022–less than two weeks after the launch–there were 139,600 Tweets about Megan Thee Stallion and mental health plus over 583,000 engagements with those Tweets. — CNN (@CNN) September 27, 2022.

Marketing 122

Marketing Resources Authentication Issues 122

Social Media Strategies Summit

SEPTEMBER 9, 2022

According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022. As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. NFL & Ticketmaster: Be Authentic.

Examples 194

Examples Brands Avatar Authentication 194