Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time.

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Social Media Tips Tools HootSuite 145

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Unfortunately, this can drive people away from using it as a social media platform. Is Twitter Still A Good Marketing Platform? Reasons To Continue Marketing On Twitter.

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Twitter Strategy Hashtag Marketing 230

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.

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Advertising Social Media Strategy Authentication 256

Sprout Social

SEPTEMBER 17, 2024

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The importance of social media in UK retail has only grown. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year.

Retail 87

Retail Social Media How To UGC 87

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. While that sounds great to executives and stakeholders, they may not understand how the costs associated with social media translate to business objectives.

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Social Media Management Cost Social Media Price 126

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 billion in 2022. Social Media Copyright and Fair Use Rules .

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Social Media Brands Fair Use Marketing 164

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

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Marketing Reddit Advertising Analysis 104

Social Media Strategies Summit

DECEMBER 22, 2022

Social media for government agencies is about demonstrating your expertise, building trust and credibility, and providing audiences with fast, reliable, unambiguous information. Every government social media marketer occasionally struggles with ideas or a lack of content. Provide Community News & Updates.

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Social Media Engagement Transportation Hashtag 173

Direct Marketing Observations

MAY 13, 2022

I could probably have shortened this post up dramatically though by just saying that Tik-Tok will be THE platform of 2022, but what’s the fun in that? As 2021 dry-heaved to a thankful close we had no choice but to be optimistic in 2022. What has 2022 brought to us all? Social resets every day. Simply put, more of more.

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B2B Social Media Conversation Platform 112

Pixlee

DECEMBER 15, 2021

billion people use social media globally, and it is only predicted to increase to a massive 4.41 When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. Trends to Watch in 2022. billion in 2025?

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good.

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Social Media Crowdsourcing Privacy Comparison 141

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. So what’s next?

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Social Media Marketing Social Media Management Issues 132

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

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Influencer Tools Marketing Software 114

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 81

Social Media HootSuite Marketing Social Networking 81

Ignite Social Media

JUNE 14, 2023

Finding it hard to compete with social algorithm changes using hashtags? Here are tips to make sure you can outsmart social media search and get in your audience’s feed. Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach?

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Hashtag Social Media Strategy UGC 155

Keyhole.co

MARCH 4, 2024

million paying subscribers as of the 3rd quarter of 2022? But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

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Analysis Social Media Strategy Meme 98

Sprout Social

AUGUST 2, 2022

One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. So what’s hot on YouTube in 2022? Yes, YouTube is a jewel in any digital marketer’s crown. But like on all social networks, trends on YouTube come and go.

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YouTube Trends Strategy Content 140

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

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Trends Retail UGC Authentication 75

Ignite Social Media

JULY 15, 2022

What TikTok Commerce Looks Like in 2022. In March of this year, eMarketer hosted a TikTok Commerce 2022: Strategies for Success webinar. Like product tags on Instagram or affiliate marketing links. The 3 Cs are as follows: Communities: Communities are a niche group of TikTok users who share a common interest.

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Affiliate marketing Instagram Platform Feed 94

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community? So how do you do it?

Communities 78

Communities Social Media Community building Groups 78

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. Here’s everything you need to know about making the most of Instagram eCommerce in 2022. Social commerce is a subset of eCommerce. It involves buying and selling over social media. Are you thinking about getting into Instagram eCommerce?

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Instagram HootSuite UGC Influencer 125

Sprout Social

NOVEMBER 27, 2023

Social media marketers understand the power of community more than most. But for a long time, communities built specifically for them have been few and far between. Since its public launch in April 2023 , The Arb community has experienced remarkable growth in engagement, with membership consistently on the rise.

Communities 86

Communities Community building Industry Crowdsourcing 86

The Realtime Report

JULY 26, 2022

Most High Paying Freelance Jobs in 2022. Freelance professionals, industry experts, and new recruits eager to become part of the job market are increasingly looking for remote jobs to make money. 5 Social Media Manager. There are many companies that will pay dearly for managing their social media presence and activities.

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Consultant Skills Software Social Media Management 91

Sprout Social

APRIL 18, 2022

If you look closely, online communication preferences have hinted that this was coming all along. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. We’ve seen social trending this way for the past few years.

Social Media 105

Social Media Film Exercises Social Networking 105

Buffer Social

JANUARY 20, 2022

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring.

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Social Media Content Small Business Meme 85

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 110

Retail Social Media Brands Tips 110

Keyhole.co

SEPTEMBER 11, 2024

Needless to say, social media is adapting faster in addressing once-taboo topics like mental health and wellbeing. While such discussions are quite intimate and personal, Wondermind is proactive in spreading much-needed awareness using social media. What makes Wondermind’s social media strategy fast growing?

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Social Media Strategy Journal Committee 52

Sprout Social

FEBRUARY 22, 2022

There’s no time like the present to reach consumers through social media. Thanks to social shopping, businesses can start demonstrating the bottom-line, revenue impact of that reach. In this article, we’ll explore: What social shopping is and why it’s huge for brands. The different types of social shopping.

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Platform Tips Buy Instagram 110

Sprout Social

FEBRUARY 2, 2023

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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Social Media Insurance ROI Meme 111

Sprout Social

NOVEMBER 29, 2022

When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. — Delta (@Delta) November 1, 2022. Hint hint.).

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Social Media Brands Meme Real Estate 93

Pixlee

DECEMBER 22, 2021

Today, businesses that don’t leverage the internet for sales lose customers, potential revenue, and market share. . Naturally, ecommerce will be a big business in 2022. trillion in 2022. The point is: ecommerce is growing quickly, and you can’t market without it. That’s up 10.9% from one year ago, 81.9%

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UGC Marketing Mobile Review 52

Hootsuite

AUGUST 22, 2022

That’s exactly the kind of nerdy content that goes over well on LinkedIn, the world’s largest social media platform for professionals. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. 20+ top LinkedIn hashtags in 2022. Markets – 22.2

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Hashtag LinkedIn HootSuite Social Media Management 96

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Relying on one-way communication channels like lead capture forms won’t cut it. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 101

BeingOptimist

JANUARY 14, 2022

So, learn how to bootstrap your SaaS startup in 2022, and this post will help you with that. Identify the Product/Market Fit. We assume that you have already found a market and a product at this stage. However, for those just beginning, let us go through product/market fit. So, what is it?

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Startup Discount Price Survey 96

Hootsuite

OCTOBER 11, 2022

It can happen when an account posts sensitive content or enters a gray area of the platform’s Community Guidelines. While shadowbans apparently aren’t real, we know that Instagram, like all social media platforms, has ways of promoting or restricting pieces of content. Don’t violate the community guidelines.

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Instagram Guidelines Hashtag HootSuite 124

Hootsuite

DECEMBER 15, 2021

If you’re looking for inspiration, read on: we’ve put together a guide to the best TikTok trends of 2022. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Why are TikTok trends good for marketing? What is a TikTok trend?

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Trends HootSuite Video Fashion 144