Remove 2024 Remove Brand Monitoring Remove Marketing
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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. Let’s take a look at some of the best (free and paid) options for 2024. Why every marketer needs a social media analytics tool Social media analytics tools help you figure out what’s working and what’s not.

Analytics 103
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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. For marketers, the subjects of choice are usually their brand, their competitors, and their industry as a whole.

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13 TikTok analytics tools to boost your strategy in 2024

Sprout Social

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy.

Analytics 114
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The 9 best reputation management services for your brand in 2024

Sprout Social

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. It also includes noteworthy add-ons like employer and software brand monitoring and app store monitoring. What is a reputation management service?

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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Some tools also help you monitor your competitors’ customer sentiment score. In the context of AI marketing , sentiment analysis tools help businesses gain insight into public perception, identify emerging trends, improve customer care and experience, and craft more targeted campaigns that resonate with buyers and drive business growth.

Sentiment 110
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How and why you need to track brand mentions across networks

Sprout Social

For instance, if someone says how much they love the latest Star Wars movie, it would be an indirect brand mention for the Walt Disney Company. In the post below, a user shares an unboxing video showing Fenty Beauty’s 2024 advent calendar. Brand monitoring and awareness Brand mentions are a powerful tool for measuring brand awareness.

Brands 106
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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Mentionlytics makes use of advanced AI for social listening and brand monitoring. Mentionlytics is a solid social media management platform.