Sprout Social

JULY 30, 2024

This incident serves as a potent reminder of how much brand safety continues to be a hot button for marketers, especially when it comes to influencer partnerships. Despite some of the risks, brands are still investing a significant percentage of their marketing budgets into influencer marketing , a testament to its effectiveness.

Influencer 98

Influencer Brands Strategy Marketing 98

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies. In this guide, we’ll explore what influencer marketing key performance indicators (KPIs) are and why they matter. What are influencer marketing KPIs? Why are influencer marketing KPIs important?

Influencer 107

Influencer Campaign CPM Sentiment 107

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Metrics 114

Metrics Influencer Marketing Survey 114

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. Influencer marketing trend analysis Social media users expect brands to read the room.

ROI 118

ROI Analytics Influencer Campaign 118

Ignite Social Media

APRIL 15, 2024

In the ever-evolving world of retail marketing, it’s often the unexpected brands that deliver the most inspiring and effective influencer campaigns. For 2024, Big Lots has taken their influencer strategy to the next level by organizing their program around key product sets and seasonally relevant moments.

Influencer 145

Influencer Retail Marketing Discount 145

Jon Loomer

FEBRUARY 14, 2024

I stumbled on something today that filled me with sentimental feelings but also a nagging question. But, I’ve found new inspiration now, and it’s a different kind of excitement in 2024. What Facebook ads standards from 2016 could be repeated in 2024 without missing a beat? Let’s be honest. So much has changed.

Advertising 178

Advertising Metrics Cost Sentiment 178

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. They offer 24/7 review monitoring, automated email notifications, sentiment analysis and customizable surveys. What is a reputation management service?

Reputation 107

Reputation Brands Sentiment Survey 107

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 114

Analytics Tools Strategy Price 114

Hootsuite

FEBRUARY 5, 2024

Here are our picks for the 15 most important metrics to track in 2024. On this screen, you’ll see a full picture of all your Instagram analytics, from engagement rate (with no calculation required) to audience demographics to the sentiment of your inbound messages. It will also support requests for more budget or new hires.

Analytics 112

Analytics Instagram HootSuite Metrics 112

Sprout Social

DECEMBER 12, 2024

In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Without further adieu, here are our choices for best brands and campaigns of 2024, listed by industry. Cat Anderson, Sprouts Director of International Marketing, lays out what makes their content so eye-catching.

Social Media 67

Social Media Brands Transportation Meme 67

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 The post Navigating social media marketing in an election year appeared first on Sprout Social.

Social Media 127

Social Media Marketing Sentiment Influencer 127

Hootsuite

DECEMBER 12, 2023

Source: Jason Hawkins on LinkedIn Advocate for your business All your regular marketing still has its place, but committing to thought leadership content — meaning, you posting your insights on social media as an executive — can add quite a boost to your company’s strategy. right now). Whatever your area of expertise is, share it.

Social Media 125

Social Media Strategy HootSuite Sentiment 125

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. By turning more consumers into advocates, you can boost your brand awareness and keep your sentiment on the incline. In 2024, social media platforms are the place for consumers to voice their opinions and influence others.

Examples 90

Examples HootSuite Sentiment UGC 90

Social Media Strategies Summit

FEBRUARY 27, 2024

Liz — GEICO Service Team (@GEICO_Service) February 18, 2024 That way, they can discuss the matter privately while also making it clear to the rest of their audience that they’re dealing with the problem. link] — Nike (@Nike) January 21, 2024 Essentially, this response still says: “DM us more information.”

Social Media 187

Social Media Tips Guidelines Policies 187

Keyhole.co

FEBRUARY 8, 2024

67% of companies increased their influencer marketing budgets from 2022 to 2023. This trend is expected to continue into 2024. However, the focus of influencer marketing is shifting towards actual influence, not just likes and followers. This blog post is your guide to the key influencer marketing KPIs you need to track in 2024.

Metrics 52

Metrics Influencer Sentiment ROI 52

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. In this article, we’ve outlined the eight steps for success in your global social media marketing journey.

Social Media 109

Social Media Strategy Marketing Influencer 109

Sprout Social

DECEMBER 13, 2024

The annual event also offers an expo hall with mid-market and enterprise recruiters. AfroTech 2024 was hosted in Houston, Texas. I shared the insights I learned with Sprout Marketing leaders and highlighted stand-out programming with our DEI team and Black@, Sprout’s community resource group for Black employees.

Eventful 66

Eventful Social Media Conference LinkedIn 66

Keyhole.co

MARCH 6, 2024

This is where social media sentiment analysis comes in to save the day. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). What is social media sentiment analysis and why does it matter?

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 82

Sports Social Media Marketing Fashion 82

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 88

Reddit Tips HootSuite Marketing 88

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. They’re expected to make every marketing dollar count and deliver maximum impact on a limited budget. Unfortunately, this trend is forecasted to continue as we move into 2024.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. For social media marketers, Facebook monitoring allows you to keep a pulse check on your brand. Do you have a large social media marketing team? Want to increase productivity?

Facebook 76

Facebook Sentiment Marketing Analysis 76

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. With the right approach and tools, you can transform this chaos into streamlined digital and social media marketing success.

Team 133

Team Social Media Brands Tips 133

Hootsuite

JULY 10, 2024

— Warby Parker (@WarbyParker) June 27, 2024 You don’t have to limit all of your social listening activities to one goal. Hootsuite Listening doesn’t just track what people are saying — it uses enhanced sentiment analysis to tell you how they really feel. At the same time, they faced cuts to the marketing budget.

Examples 108

Examples Strategy HootSuite Sentiment 108

Sprout Social

OCTOBER 28, 2024

In the post below, a user shares an unboxing video showing Fenty Beauty’s 2024 advent calendar. Understanding the different types of brand mentions are important because they reflect brand sentiment, or in other words, how and where your brand is perceived. Brand mentions help fuel online reputation monitoring.

Brands 106

Brands Sentiment Forums Brand Monitoring 106

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. Let’s dig deeper.

Analytics 127

Analytics Sentiment Analysis How To 127

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

Brand Monitoring 112

Brand Monitoring Tools Brands HootSuite 112

Hootsuite

NOVEMBER 4, 2024

In this post, we’ll share tactical tips to help you understand specific audience data points, including: where to find them, what they can tell you, and how to use this information to refine your social media marketing efforts and improve ROI. Then, you analyze that data for insights to guide your social marketing strategy.

Analysis 87

Analysis Social Media HootSuite Sentiment 87

Keyhole.co

JANUARY 19, 2024

As we look into 2024, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness.

Trends 59

Trends Hashtag Fashion Energy 59

Oktopost

JULY 4, 2022

You can still use Social Studio until either the end of your contract date, or November 18th, 2024 , when the product is slated for retirement. However, after November 18th, 2024, you’ll no longer be able to access Social Studio at all. ? Note: Be sure to look for a social media platform that includes sentiment analysis.

B2B 133

B2B Social Media Management Metrics Social Media 133

Keyhole.co

FEBRUARY 23, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. Brand awareness: Track mentions, sentiment analysis , and reach. Let’s dive in. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

NOVEMBER 21, 2023

And there’s no sweeter harmony than what’s created through collaboration between customer service and marketing. We spoke with Pessoa and Lowman to get the inside scoop on what makes their approach to collaboration between marketing and customer service work. Looking for proof? Look no further than Instant Brands.

Tips 113

Tips Marketing Collaboration Team 113

Keyhole.co

DECEMBER 15, 2023

Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Sentiment analysis and reputation management: Brand management features help you understand audience sentiments about your brand and uncover ways to boost your reputation.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Template 74

Template Templates Influencer Strategy 74

Keyhole.co

DECEMBER 12, 2023

One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports. Top 7 Brand24 Alternatives For 2024 Here are some of the best Brand24 alternatives worth your attention: 1. The reports don’t cover the granular aspects of social media marketing.

Sentiment 52

Sentiment HootSuite Price Analysis 52

Sprout Social

JANUARY 9, 2024

What is social media personalization and why are marketers prioritizing it? The right infrastructure Personalized marketing is only as successful as the processes and tech that support it. This integration helps teams personalize marketing journeys based on social interactions and inform business strategy with social insights.

Social Media 135

Social Media Sentiment Data Team 135