Sprout Social

FEBRUARY 22, 2024

In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. Influencer marketing trend analysis Social media users expect brands to read the room. It’s no small task, but the right influencer marketing analytics can help.

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ROI Analytics Influencer Campaign 118

Hootsuite

FEBRUARY 5, 2024

Social media managers often dread the part of their job that has to do with tracking data and building reports. Here are our picks for the 15 most important metrics to track in 2024. Get Started All your social media analytics in one place. . #1 Analytics Tool for Growth Beautiful reports. Clear data.

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Analytics Instagram HootSuite Metrics 112

Keyhole.co

FEBRUARY 23, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

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Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares.

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Social Media Management Social Media Strategy Metrics 52

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Show up how you do best.

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Social Media Strategy HootSuite Sentiment 125

Sprout Social

JANUARY 24, 2024

‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them. Use social media management tools to track audience growth across channels. Sprout’s social listening tools help you visualize the share of voice data.

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Metrics Influencer Marketing Survey 114

Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

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B2B Social Media Management Metrics Social Media 133

Hootsuite

OCTOBER 16, 2024

All-in-one social media capabilities What’s better than a top-notch TikTok analytics tool? A platform that provides end-to-end social media management services. Start free 30-day trial The best social media analytics tools for 2024 Ready to give your TikTok strategy the TLC it deserves?

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Analytics Tools HootSuite Social Media Management 92

Sprout Social

JANUARY 9, 2024

For example, Sprout’s Listening capability will inform you of what topics are trending in social conversations about your brand, what related terms customers are using and the sentiment around those topics. These tools can seamlessly analyze all incoming messages and assign them sentiment so team members can quickly triage responses.

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Analytics Sentiment Analysis How To 127

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. This social media management tool helps businesses track mentions across diverse social media.

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Sentiment Price Analysis HootSuite 52

Hootsuite

NOVEMBER 7, 2023

Or just keep an eye on the conversation to understand the social communities where people talk about your brand. Track social sentiment in real time. From memes to larger social trends, social listening platforms are like an advance alert system for what’s happening in the social sphere.

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Brand Monitoring Tools Brands HootSuite 112

Keyhole.co

DECEMBER 12, 2023

With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach. The tool crawls the web and digs out every mention of your brand across social media platforms, forums, blogs, and other media.

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Sentiment HootSuite Price Analysis 52

Hootsuite

OCTOBER 2, 2024

Ah, the social media budget. For many social media managers, putting together (and justifying) financial asks is an anxiety-inducing annual event. Social media is fast-moving, and you’ll want the flexibility to pivot when necessary. What is a social media budget? Stay flexible.

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Social Media HootSuite ROI How To 92

Oktopost

DECEMBER 21, 2023

But budget limitations can make or break even the best, and most thorough plans you’ve set to accomplish in 2024. Unfortunately, this trend is forecasted to continue as we move into 2024. Now that doing more with less is essential, strategic budgeting is the key to success for CMOs in 2024.

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Marketing Survey Skills How To 62

Keyhole.co

DECEMBER 13, 2023

Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. The Business package starts at $739/month.

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HootSuite Price Sentiment Social Media Management 52

Sprout Social

DECEMBER 19, 2023

But without proper staffing and handoff, this can stretch social and service teams thin and lead to burnout , on top of dissatisfied customers who don’t feel prioritized or like they’re getting an authentic response. Another 47% say they will begin using AI in 2024 to handle basic customer inquiries and asks.

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How To Survey Social Media Management Team 123

Sprout Social

SEPTEMBER 26, 2024

Do you want to improve brand sentiment by tracking the ratio of positive to negative comments and reviews? Use sentiment analysis to see if brand perception skews more positively or negatively. You can also categorize messages as positive, negative or neutral to better track your overall brand sentiment.

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Facebook Sentiment Marketing Analysis 76

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. When is Social Studio shutting down? Want to go deeper?

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Hootsuite

JUNE 28, 2024

In this blog, we’ll explore the best Instagram planning tools of 2024, highlighting both free and paid options to help you stay cool, calm, and collected. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

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Organization Tools Instagram HootSuite 97

Keyhole.co

DECEMBER 18, 2023

Top 7 Rival IQ alternatives for 2024 Here are some of the best Rival IQ alternatives you can look into: 1. Keyhole First up is Keyhole , a real-time social media management tool that keeps you on top of every little detail of your online presence. There are some excellent Rival IQ alternatives you can consider.

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Price Hashtag Analysis Sentiment 52

Hootsuite

OCTOBER 24, 2024

Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.

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Social Media How To Guidelines HootSuite 98

Sprout Social

SEPTEMBER 18, 2024

In 2024, Facebook is the most popular social media platform in most countries. This is possible through social listening. By using social listening tools, you can find out how your current social media account’s audience feels about certain content.

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Social Media Strategy Marketing Influencer 109

Keyhole.co

DECEMBER 14, 2023

It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. Let’s take a look!

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Price Hashtag Metrics Analytics 52

Hootsuite

JULY 26, 2024

Keep reading to get into the best competitor analysis tools for social media. 8 of the best social media competitor analysis tools for 2024 1. Check out a selection of popular posts related to your search terms — you can filter by sentiment, channel, and more. Key metrics. Top themes. Try it free today.

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Analysis Social Media Tools HootSuite 92

Sprout Social

MAY 3, 2023

For example, say one of your goals is to enter the APAC market by 2024. To do that, you will need to invest in social listening to really understand what’s happening in that market, and accumulate data that will help the launch with relevant positioning, competitive insights, the right message and pricing.

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ROI Cost B2B Organization 110

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

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Report Atlassian Brands Sentiment 76

Sprout Social

NOVEMBER 21, 2023

Managing customer service for such a diverse range of beloved business units demands continual innovation driven by consumer insights. To achieve this, Instant Brands has embraced a top-notch approach to social media customer service. For this purpose, Instant Brands chose Sprout Social. We get very granular.”

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Keyhole.co

MARCH 20, 2024

Brand24 With its powerful AI, Brand24 turns your social listening efforts into data-driven insights into your audience, your competitors, and your market. Receive insights into what your customers want and make better B2B marketing decisions according to your social listening reports. Pricing: Prices start at $99 per month.

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LinkedIn Tools B2B Price 52

Hootsuite

MAY 6, 2024

The 14 best social inbox tools for 2024 1. Hootsuite Hootsuite Inbox is a powerful social media inbox tool that equips your social team with all the resources they need to provide your social audience with fast, effective replies that build customer loyalty.

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Tools HootSuite Team Social Media 95

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. However, the distinction between social listening vs. social monitoring isn’t always as clear-cut as this definition might suggest.

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Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

OCTOBER 22, 2024

There are many kinds of social media monitoring tools, all of which have a range of features and capabilities. Content creation/posting capabilities: Some social media monitoring tools also stray into social media management. Keyhole is intuitive, simple to use, and easy to master. Pricing Custom.

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Tools Facebook HootSuite Marketing 52

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. However, a negative mention can severely tank your social media reputation when you’re playing the social media game. Not just that, Keyhole is a complete social media management tool.

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Social Media How To Metrics Sentiment 59

Keyhole.co

OCTOBER 9, 2024

There are many kinds of social media monitoring tools, all of which have a range of features and capabilities. Content creation/posting capabilities: Some social media monitoring tools also stray into social media management. Keyhole is intuitive, simple to use, and easy to master. Pricing: Custom 2.

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Tools Facebook HootSuite Price 52

Oktopost

FEBRUARY 1, 2024

Social media management Not all brand marketing tools focus on social media. Still, getting features like automated scheduling, social data analytics , and employee advocacy is a massive bonus to speed up your digital marketing efforts. Best For: Oktopost is specifically designed for B2B businesses.

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Brands Marketing Hubspot B2B 62

Sprout Social

DECEMBER 19, 2024

As Nathan Jun Poekert, CMO of General Idea and executive consultant, pointed out in our recent Navigating Social Media Management in an Election Year webinar, Unless you can directly address the source of the problem, it doesnt benefit your brand to put out a statement. This is helpful for catching potential brand crises early.

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Issues Company Project Influencer 41

Keyhole.co

MARCH 4, 2024

Keeping an eye on social media mentions, brand-related keywords, hashtags, news pieces, blogs, and forum posts ensures you’re on the right track. Tools that help you uncover post sentiments provide crucial insights into the effectiveness of your brand reputation campaign. of their marketing budgets to social media in 2024.

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Examples Social Media How To GPS 52

Hootsuite

JUNE 6, 2024

Social monitoring requires using specialized tools to gather qualitative and quantitative data. For example, as the Social Media Manager for the Vancouver Canucks, I used Hootsuite Streams daily. Community building Monitoring your social mentions is a great way to talk to your audience. Brand sentiment.

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