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Pivot Away from Targeting Strategies in 2025

Jon Loomer

As we head toward 2025, reassess your value proposition. The post Pivot Away from Targeting Strategies in 2025 appeared first on Jon Loomer Digital. If you run an ad agency, it’s time to start your pivot. If the primary way you differentiate yourself is through targeting services, you’re on borrowed time.

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How Your Agency Will Succeed in 2025

Jon Loomer

The post How Your Agency Will Succeed in 2025 appeared first on Jon Loomer Digital. Find Your Niche You don’t need to do all of these things, but they are services that can help set you apart. There’s plenty that you can prioritize over targeting. Start pivoting now.

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Top Social Media Conferences To Watch in 2025

Social Media Today

A list of industry gatherings social media managers can attend to keep their skills sharp.

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Video Conferencing Devices to Grow Six Times by 2025

The Realtime Report

Grow Six Times by 2025. billion by 2025, driven by remote work and huddle rooms. billion by 2025, from $2.75 The video conferencing penetration rate is projected to grow five times by 2025, driven by video enablement of small spaces, huddle rooms, and classrooms.” Video Conferencing Devices to. million units.

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HR in 2025: Insights & Predictions

What type of worker is most engaged—hybrid, remote, or onsite? What are the drivers of effective leadership? What does the C-suite think HR is most responsible for? And why is a wave of HR resignations more likely in the next 12 months?

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5 Best Facebook Marketing Tools For Your Needs In 2025

Keyhole.co

The post 5 Best Facebook Marketing Tools For Your Needs In 2025 appeared first on Keyhole. Plus, Keyhole is user-friendly and quick to master, which makes it a no-brainer for businesses that are short on time and resources.

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Messaging Events API to be Deprecated

Jon Loomer

In it, Meta says that the Messaging Events API will be deprecated in September 2025. Offline Events This is consistent with what we’re also seeing with the Offline Events API , which is expected to be deprecated in May of 2025. If you are passing conversion events to Meta from Messenger conversations, this applies to you.

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New Overtime Regulations Require Employers to Pay Up

Starting January 1, 2025, EAP employees making less than $58,656 a year are going to be eligible for overtime. There’s a new overtime salary threshold that will impact employers across the country.