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Video Content Creation Do’s and Don’ts for Higher Education

Social Media Strategies Summit

Or that this number is set to reach 57 minutes by 2028? Creating Engaging Video Content for Different Platforms Every higher ed social media marketer wants to create more engaging video content. However, to be clear, shes not suggesting giving students control of your entire social media marketing strategy.

Education 186
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What to expect from social media management in 2028

Sprout Social

No longer just a frontier marketing or niche conversational channel, social is fast becoming the nexus of customer relationships and the primary digital face of brands. Customer intelligence is converging on social We’ve seen how social customer care has changed the way marketing and customer support teams operate.

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60 social media statistics marketers need to know in 2025

Hootsuite

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Influencer marketing is taking the lead In 2025, brands are expected to spend more on influencer marketing than on digital ads a big sign of shifting trust and impact. million U.S.

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Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. You’ll also find the latest growth rate trends and preferred platforms.

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Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority

The Realtime Report

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178
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10 Great Social Commerce Examples to Get Inspired

Social Media Strategies Summit

Well, between 2021 and 2028, the global market is expected to grow by 28% a year to almost $3.4 To put that in context, by 2028, the B2C e-commerce market is projected to hit $7.6 This made sense because Instagram had become a core part of the brand’s marketing strategy. Social commerce is big business.

Examples 246
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. Takeaways: With such strong projected growth, Australian businesses must incorporate social media advertising into their overall marketing strategy to facilitate long-term growth. million users in 2028.