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2029

Social Media

Is TikTok Crushing YouTube? The Surprising Answer for U.S. Millennials and Gen Z

Bill Hartzer

JANUARY 21, 2025

TikTok-USA-users-also-use-other-social-media-apps According to Omdia’s latest consumer survey , TikTok and YouTube are the top video platforms for 18-35-year-olds in the USA. Netflix continues to lead in this region, ending 2024 with 51 million subscriptions and projected to reach 57 million by 2025 and 70 million by 2029.

YouTube

YouTube Survey Instagram Research

6 influencer marketing brand safety considerations to bake into your strategy

Sprout Social

JULY 30, 2024

By 2029, influencer marketing ad spend is expected to reach $56 billion —a 60% increase from 2024. Why influencer brand safety is more important than ever Spending on influencer marketing is a massive part of overall marketing budgets—and is continuing to grow.

Influencer

Influencer Brands Strategy Marketing

Is TikTok Crushing YouTube? The Surprising Answer for U.S. Millennials and Gen Z

6 influencer marketing brand safety considerations to bake into your strategy

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