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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. AI-driven marketing is set to drive 45% of the total global economy by 2030. Here is a closer look.

Sentiment 141
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

billion) by 2030. Given Xs fast-moving nature, negative sentiment can spread quickly. In 2025, social media ad spending is projected to reach US$4.73 billion (AU$7.5 Australias social media ad spending is expected to grow by another 7.74% annually from 20252030. This means the sectors value will exceed US$6 billion (AU$9.1

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The Metaverse: What it is and why it matters for brands

Sprout Social

Meta announced in April 2022 that the groundwork for this to happen will be in place by 2030. According to data from Sprout’s Advanced Listening tool, from January 1, 2022 to June 30, 2022, the DGFamily NFT community earned 98% positive sentiment and over 848,000 total engagements on Twitter.

Brands 133
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How To Use User Generated Content To Bring More Customers

Keyhole.co

from 2023 to 2030. At the end of the campaign, the #NICSummerLeague reached 22.1 million accounts, contributing to its success in achieving the goals of increased reach and engagement on Instagram. Further, the value of the global UGC market is expected to grow at a CAGR of 29.4% Here’s why businesses should harness the power of UGC: 1.

UGC 52
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How Brands Can Be Nimble and Authentic with Every Day Crisis

Social Media Strategies Summit

Recently, we announced our commitment to the @WEF ‘s Stakeholder Capitalism Metrics, which aligns with the @UN ’s 2030 agenda for sustainable development. At @Nasdaq , we’re focused on increased transparency and insights into ESG programs. Read more: [link]. Nasdaq (@Nasdaq) September 26, 2021.