Social Media Today

JANUARY 12, 2025

Why is Meta changing its approach to political content? A look at the full scope of the announced changes.

Content 200

Content 200

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. We sat down with Vancouver-based digital marketing manager Leeann Froese of Town Hall Brands for expert insight on every chapter of data storytelling.

Data 87

Data Strategy Statistics Sports 87

Social Media Today

JANUARY 9, 2025

Some key social media marketing predictions for the year ahead.

Social Media 203

Social Media Marketing 203

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. Fast forward just three years, and the transformation has been nothing short of extraordinary. Twitter has rebranded as X, TikTok remains at the center of political debates over potential bans, and platform growth continues at a staggering pace.

Platform 78

Platform Social Media Reddit B2B 78

Advertiser: Paycor

The HR industry is changing. Did you know… 1. There will be 4M more jobs than workers by 2033 ( BLS ). 2. For 84% of workers, flexibility is a top priority ( FlexJobs ). 3. 75% of employees have used AI at work ( CFO.com ). It’s time to meet the moment! Use Paycor’s guide to design a blueprint for success.

Meeting

Bill Hartzer

JANUARY 14, 2025

A new wave of change is sweeping through Gen Z, the so-called “TikTok Generation.” According to Raptive’s latest research, “ DECODING GEN Z: The New Rules of Digital Trust and Influence ,” this demographic is shifting gears, favoring credible, expert-driven content over the quick entertainment found on platforms like TikTok.

Survey 78

Survey Authentication Comparison Research 78

Buffer Social

JANUARY 13, 2025

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

Social Media 66

Social Media Authentication LinkedIn Social Media Management 66

Hootsuite

JANUARY 10, 2025

For commitmentphobes, the word engagement might be a terrifying and loaded one but for social media marketers, Facebook engagement is the holy grail. Of course, were not talking about popping the big Q: were talking about growing your interactions (reactions, shares, comments) and audience for your Facebook Page. Facebook engagement matters because it can help extend organic reach.

Engagement 78

Engagement Facebook HootSuite UGC 78

WebInKnow

JANUARY 14, 2025

My father graduated from Harvard Business School in 1958. He really, really wanted me to go too. I took a swipe, applying to HBS in the late 1980s. Rejected! I failed to be allowed to enter via Harvards tightly locked front door.

Case Study 87

Case Study Study Brands 87

Jon Loomer

JANUARY 12, 2025

Should you apply Topic Exclusions? Ever since Metas announcements about content moderation changes , brands are looking into options. If you run ads, you might consider Topic Exclusions. Where to Find It This is found in the Brand Safety and Suitability section. Click on “Controls” on the left and then “Ad Account Settings” at the top.

How To 107

How To Cost Video News 107

Buffer Social

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content. Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform.

Social Media 72

Social Media Hashtag Instagram Social Media Management 72

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Oktopost

JANUARY 14, 2025

In this episode, Reece Callaway shares his tips for marketing to Gen Z. He covers everything from crafting relatable content to jumping on trends and avoiding common mistakes. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary When we see Gen Z on social, its often with a sense of casualness and informalityin a good way.

Hubspot 77

Hubspot Authentication B2B Meme 77

Sprout Social

JANUARY 9, 2025

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

Marketing 78

Marketing Team Collaboration Training 78

Jenn's Trends

JANUARY 8, 2025

With the recent news from Meta that they will remove fact checking on their platforms, there is a lot of confusion and concerns but also a lot of happy users about what this means for Facebook and Instagram.

Policies 78

Policies News Instagram Platform 78

Buffer Social

JANUARY 9, 2025

Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and

Advertising 66

Advertising CPA How To Campaign 66

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

JANUARY 8, 2025

Some pointers to keep in mind when posting on IG.

Tips 193

Tips Instagram 193

The Social Media Hat

JANUARY 9, 2025

8+ Steps to maintaining humanity in an increasingly AI Integrated business. The post How To Avoid Losing Your Human Touch When Integrating AI Into Your Business appeared first on The Social Media Hat.

How To 78

How To Social Media Brands 78

Hootsuite

JANUARY 14, 2025

A Facebook Business Page is a public profile on Facebook that businesses, organizations, and public figures can use to promote themselves. Customers can follow (or Like) Facebook Business Pages to see content from and connect with their favorite brands, companies, and creators. You need a Facebook Business Page to run Facebook ads, open a Facebook shop , or create a Facebook Group managed by your brand.

Tips 61

Tips Facebook HootSuite How To 61

Keyhole.co

JANUARY 13, 2025

“Just put it in Canva.” These days, it’s as natural as saying “Google it” or “Slack me.” In meeting rooms and coffee shops worldwide, it’s become shorthand for “make it look good, make it fast.” In an era where every social post, presentation, and pitch deck needs to shine, Canva arrived at exactly the right moment.

Analysis 52

Analysis Social Media Brands Education 52

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Sprout Social

JANUARY 13, 2025

Welcome back to the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We dont just examine the flawless creative execution of every post or campaign, but the business impact, too.

Report 52

Report Brands Content Fashion 52

Social Media Today

JANUARY 9, 2025

Now, all YouTube uploads under 3 minutes in length will qualify as Shorts.

YouTube 190

YouTube 190

Tweaklibrary

JANUARY 10, 2025

One of the exciting new features of Apple Intelligence in iOS 18 and iPadOS 18 is the Image Wand. This tool allows you to transform rough sketches in the Notes app into realistic, polished images. With the iPadOS 18.2 beta now available, you can see the tool in action. In this guide, we will highlight all the features of the Image Wand and how to use it.

iPad 11

iPad Apple How To iPhone 11

Bill Hartzer

JANUARY 10, 2025

VideoShops, a newly launched social commerce platform, is poised to revolutionize how people engage in affiliate retail. Unlike traditional systems, VideoShops empowers users to shop, share, and sell products effortlessly through their personalized digital storefronts. With its game-changing approach, the platform ensures users get paid the same day they make a sale, bypassing the cumbersome pre-approval processes typical of other affiliate programs.

Retail 78

Retail API Sentiment Influencer 78

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Keyhole.co

JANUARY 10, 2025

Imagine creating content your audience devours up the second it hits your social feed. And getting to create and manage your own schedule. Sounds nice, right? Well, a user-generated content (UGC) creator might be your thing. It can be a creative side gig. Or a 6-figure business. And you dont even need to have thousands of followers. Read on to learn everything you need to become a UGC creator.

UGC 52

UGC How To Influencer Authentication 52

Jon Loomer

JANUARY 9, 2025

With the latest controversy around Metas new content moderation policies, brands are looking at their options. If youre running ads, check out Inventory Filters. Where Are They? Access Inventory Filters by doing the following… 1. Go to Brand Safety and Suitability. 2. Click on “Controls” on the left. 3. Click “Ad Account Settings” at the top. 4.

Policies 109

Policies Cost Course Video 109

Social Media Today

JANUARY 12, 2025

Some handy tips to assist in your social media listening efforts.

Social Media 189

Social Media Content How To Tips 189

The Realtime Report

JANUARY 13, 2025

Building Resilient Communities Through Innovative Homebuilding Practices: Basics to Innovative Homebuilding The evolution of homebuilding reflects a commitment to crafting environments that embrace both sustainability and progressive design. Rather than merely aiming for aesthetic allure, the modern directive is to engineer living spaces that are visually pleasing, ecologically conscious, and robust against future adversities.

Communities 91

Communities Energy Construction Transportation 91

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Bill Hartzer

JANUARY 9, 2025

Project Liberty has officially submitted a proposal to ByteDance to acquire TikTok’s U.S. operations, presenting a vision that aims to reshape the social media landscape. This ambitious bid, led by Project Liberty Founder Frank McCourt, promises to transition TikTok onto a new, American-developed digital infrastructure that prioritizes user control and data privacy. “Our proposal to ByteDance is about realizing a reimagined TikTok that serves the people,” McCourt stated. “

Project 78

Project Proposal Privacy Banking 78

Keyhole.co

JANUARY 10, 2025

Source: Pexels Hashtags are the road signs of social media – they help users find relevant content, connect with topics they care about, and join trending conversations. For brands and content creators, they are a powerful tool for improving reach, boosting engagement, and gaining insights into audience interests and behaviors. But simply using relevant hashtags alone isnt enough: you also have to track them to gauge your performance and understand the impact of your campaigns.

Hashtag 52

Hashtag Social Media Strategy Tweetdeck 52

Jon Loomer

JANUARY 13, 2025

I started this website in 2011, and I cannot remember a more unstable time to be a marketer or run an online business. Consider the following… 1. Platform Instability. We haven’t seen anything like what we’re seeing right now. Simply consider everything that has happened during the past couple of years, with most of it happening right now: Elon Musk dares users and advertisers to leave Twitter/X Meta launches Threads Mark Zuckerberg does his best Musk impersonation with Meta Ti

Strategy 104

Strategy Marketing Platform Advertising 104

Social Media Today

JANUARY 9, 2025

X is still looking for options to make up for its ad revenue losses.

186

186

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template