Jon Loomer
DECEMBER 26, 2024
A whole lot changed in 2024 for Meta advertisers. Heres a recap… Advantage+ Shopping Campaign Updates There were several changes to Advantage+ Shopping campaigns : 1. The addition of conversion events other than a purchase. 2. The eligibility of Special Ad Categories. 3. The addition of the Engaged Customer (which became Engaged Audience) audience segment.
Amy Porterfield
DECEMBER 26, 2024
Listen on… Click here to listen! Rate, Review, & Follow on Apple Podcasts “I love Amy and Online Marketing Made Easy.” <– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward the online life and business that […] The post #744: How to Stop People’s Opinions From Impacting Your Life with Mel Robbins appeared first on Amy Porterfield | Online Marketing Expert
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Social Media Today
DECEMBER 5, 2024
More insight into your X performance.
Webbiquity SMM
DECEMBER 10, 2024
Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.
Advertiser: Paycor
In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.
Ignite Social Media
DECEMBER 20, 2024
UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/o
The Social Media Hat
DECEMBER 9, 2024
A structured approach to prompting AI content writing for great results. The post Prompt Engineering Made Easy: The RICCE Framework for AI Content Writing appeared first on The Social Media Hat.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
DECEMBER 5, 2024
The next big things, according to Pinterest data.
Buffer Social
DECEMBER 10, 2024
If you fail to plan, you plan to fail. OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. My favorite way to start some content planning? Mapping out all the year's key dates and holidays. That’s where this hefty list comes in.
Waxing UnLyrical
DECEMBER 12, 2024
When stormy waters bring you home The recent waves buffeting the Broadway run of Swept Away: A New Musical are a fascinating look into what I think is still one of the most important and overlooked factors of brand and organizational growth (and, therefore, revenue): community. (Link to official “Swept Away” art) A Funny Thing Happened on the way to the Longacre Here’s a quick timeline: January 2022: the show has its world premiere at Berkeley Repertory Theatre.
Convince & Convert
DECEMBER 8, 2024
In February 2024, Google and Reddit announced a partnership that involved Googles access to Reddits content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
DECEMBER 11, 2024
Optimizing Meta ad creative is a huge pain. Meta asks for three sizes, and even those dimensions arent what they always recommend. Recently, I shared a grid of all of Meta’s recommended aspect ratios by placement and media type, and how they often conflict with those three initial groups. But, that doesn’t seem to always work, and you could spend a ton of time creating multiple versions and customizing by individual placements.
Social Media Today
DECEMBER 5, 2024
Meta's latest Adversarial Threat Report highlights key trends from the year.
The Social Media Hat
DECEMBER 11, 2024
Imagine having an AI assistant that doesn't just understand your marketing needs, but can actually take action to help you achieve them - that's exactly what Google is promising with their latest AI model update, Gemini 2.0. The post Quietly Powerful: How Gemini 2 Can Enhance Your Marketing Efforts appeared first on The Social Media Hat.
Sprout Social
DECEMBER 20, 2024
TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.
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A beginner's guide to social media automation tools and getting automation right.
Buffer Social
DECEMBER 9, 2024
Have you ever noticed that your best ideas come when you're talking things out with someone? Or maybe you're that person who needs to call a friend to think through a decision out loud? That's called verbal processing. Verbal processors feel they do their best thinking while speaking. For content creators, entrepreneurs, and professionals who are bursting with ideas during conversations but struggling to translate that energy into written content, there's good news: verbal pr
Jon Loomer
DECEMBER 16, 2024
Meta advertising changes so quickly. An advertiser’s biggest fear is an inability to stay on top of the relevant changes so that they can continue using the most effective features and strategies. You cannot fall behind. Think I’m exaggerating? Think about the landscape of Facebook (before Meta) advertising prior to 2021. The iOS 14 changes hadn’t hit yet.
Social Media Today
DECEMBER 17, 2024
The new deal will see X continue to host exclusive NBA content.
The Social Media Hat
DECEMBER 7, 2024
Episode 47 of the AI in Marketing: Unpacked podcast, with Cathy McPhillips The post The AI Growth Engine: Accelerating Your Marketing Results appeared first on The Social Media Hat.
Speaker: Speakers:
HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?
Audiense
DECEMBER 16, 2024
At Audiense, we're constantly evolving to provide the tools you need for deeper audience insights and confident, data-driven decisions.
Buffer Social
DECEMBER 5, 2024
Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. How have my followers grown this month? Which type of content performs best? Which times make the most sense to post? The answers are out there, and there are tools to help you find them.
Social Media Today
DECEMBER 5, 2024
Both Meta and X are looking to power the next stage of generative AI development.
The Social Media Hat
DECEMBER 21, 2024
Episode 50 of the AI in Marketing: Unpacked podcast, with Tim Hayden The post Why Your SMB Needs a Data Strategy Before Adopting AI appeared first on The Social Media Hat.
Advertiser: Paycor
HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!
Sprout Social
DECEMBER 12, 2024
Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.
Convince & Convert
DECEMBER 13, 2024
Insights from Orbit Medias 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. If youre not consistently updating your content strategy especially the one fueling your blog you will start to see diminishing returns on your efforts.
Jon Loomer
DECEMBER 15, 2024
Ive been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads guys back in the day. But if theres anything I know for sure it’s that very little about this stuff is definitive. When people speak in black and white terms about Meta advertising, I tune out. Is it Documented? Unless Meta says something in their official documentation , its pure speculation.
Social Media Today
DECEMBER 5, 2024
Expanded metrics for Threads creators.
Advertiser: Paycor
Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!
The Social Media Hat
DECEMBER 14, 2024
Episode 49 of the AI in Marketing: Unpacked podcast, with Ruheene Jaura The post Redefining Brand Strategy: AI Tools for Businesses of All Sizes appeared first on The Social Media Hat.
Pam Moore
DECEMBER 13, 2024
Have you ever thought about the immense potential locked within your own expertise? Your knowledge, your experience, your unique perspectivethese are more than just assets; theyre your superpowers. The question is, are you using them to their fullest potential? The truth is, were living in an era where the knowledge economy is booming. People dont just want information; they want transformation.
Bill Hartzer
DECEMBER 13, 2024
BingX, a cryptocurrency exchange with a global footprint, has unveiled its CreatorX Program a bold initiative designed to redefine how content creators engage with blockchain and cryptocurrency. By offering structured rewards, extensive exposure, and opportunities for collaboration, BingX is giving creators the tools they need to excel in a fast-paced and competitive environment.
Oktopost
DECEMBER 17, 2024
What makes social media content resonate more: polished corporate messaging or authentic stories from real people? Today’s audiences are drawn to content that feels relatable and genuine. Employee-generated content (EGC) taps into these preferences by providing a unique method of showcasing your brand through the voices of its employees. The question is, does it really work?
Advertiser: Paycor
Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!
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