Trending Articles

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What Do You Miss About Old School Facebook Advertising?

Jon Loomer

It’s a question I’m asking myself because it’s obvious that we’re in a completely different stage of the product now. What’s different about now compared to a decade ago is that back then it was all about keeping up with what was new. It was all kind of primitive and confusing and exciting at the same time. Now, it’s a combination of what’s new and what changed or is no more.

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The AI Revolution is Here: What Every Marketer Needs to Know

The Social Media Hat

Episode 24 of the AI in Marketing: Unpacked podcast, with Mike Allton The post The AI Revolution is Here: What Every Marketer Needs to Know appeared first on The Social Media Hat.

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Advertising is Simpler, Not Easier

Jon Loomer

I often talk about not overcomplicating your advertising. Do things like… Create fewer campaigns Consolidate ad sets Leverage algorithmic targeting Trust most of the automations When you embrace a simpler approach, you can avoid a lot of the manual busy work that you’ve always done because it’s rarely beneficial now. Meta advertising is simpler than it used to be.

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New Report Highlights Key Video Content Trends in 2024

Social Media Today

The latest report from Tubular Labs highlights some key video consumption trends.

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How to Increase Diversity in Your Workforce Through AI Technology

Diversity and inclusion are crucial for building a strong and innovative workforce. Discover how AI technology can revolutionize your hiring process and drive diversity in your organization. Explore over 10 ways AI recruiting tools can help you identify a wider pool of candidates, enhance communication strategies, and eliminate unconscious bias. Embrace the future of recruitment and create a more diverse and inclusive workplace with AI technology.

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The Transformative Power of Artificial Intelligence on Modern Technology

The Realtime Report

The Transformative Power of Artificial Intelligence on Modern Technology Artificial intelligence (AI) has rapidly evolved from a futuristic concept to a crucial element in various sectors of technology. Its integration into different industries is reshaping the landscape, driving innovation, and redefining efficiency and productivity. This article explores the significant impact of AI on technology, focusing on healthcare, finance, transportation, and everyday life.

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RedKangaroo Revolutionizes E-Commerce with Groundbreaking Social Media Cashback Feature—Here’s How It Benefits You

Bill Hartzer

edKangaroo In a game-changing move for the e-commerce world, RedKangaroo, the innovative shopping platform, has just launched a first-of-its-kind cashback feature that rewards customers for social media interactions. This new initiative allows shoppers to earn money back simply by sharing their purchases on platforms like Instagram, TikTok, and X, transforming the traditional shopping experience into a win-win for both buyers and brands.

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A Simpler Ad Strategy is Better: 10 Ways You Hurt Results

Jon Loomer

Advertisers who resist automation and optimization often take the completely opposite approach. Here are 10 ways you overcomplicate things and hurt results… The List 1. You use Traffic, Awareness, and Engagement campaigns. It’s not that these are never useful, but they often lead to low-quality results and don’t contribute the value that advertisers think. 2.

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YouTube Implements Restrictions on Content Recommendations for Teens

Social Media Today

YouTube's trying to limit the harm caused by repeated exposure to certain content.

YouTube 155
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Four Ways Innovative Technology Can Boost Sustainability in the Hospitality Sector

The Realtime Report

Four Ways Innovative Technology Can Boost Sustainability in the Hospitality Sector Sustainability is doubtlessly a top-of-the-list issue industry-wide, especially in the hospitality sector. This industry has, in fact, created a serious threat of carbon emissions resulting from the energy used and the subsequent waste, accounting for 5% of world emissions, as approximated by the World Tourism Organization.

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Creating Engaging Content: Tackling the Top Challenges for Social Media Marketers

Ignite Social Media

If you’ve been keeping up with our blog, you’ll know we recently conducted our first-ever “Ignite Social Media Trends Survey.” From that survey we learned what social media marketers have been struggling with. In the graph below you’ll see the top challenges social media marketers identified in 2024. Generating Engagement At a staggering 43%, this is clearly the primary concern for many of us.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Say Goodbye to Follower Counts: Jambo’s New Social Media Platform Redefines Online Connections

Bill Hartzer

In a world where social media often feels like a popularity contest, a new platform is shaking things up. Enter Jambo, the latest innovation in the digital landscape, promising to revolutionize the way we connect online. Officially launched today, Jambo is set to change the game with its unique focus on equality and authentic interactions, offering a fresh take on social media that prioritizes genuine connections over follower counts and likes.

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X Launches New Connected TV App

Social Media Today

Another step towards its transformation into a 'video first' platform.

Platform 174
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Search Box Optimization: Supercharge Your SEO Results

Proactive Report

Businesses are constantly seeking innovative strategies to enhance their online presence. While conventional SEO tactics like keyword optimization and content marketing remain crucial, there’s a lesser known, yet highly effective, approach that can significantly amplify these efforts: Search Box Optimization (SBO). What is Search Box Optimization?

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How to Add a Human Touch to B2B Social Media

Oktopost

In this episode, Bella Rose Mortel shares how she’s successfully brought a human touch to B2B marketing at beehiiv and why it’s helping her grow their brand presence and build an engaged audience. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “Trial and error is better than generic and safe.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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#711: Digital Course Doubt: Is It Too Much Money?

Amy Porterfield

Listen on… Proof that it’s possible to launch your digital course without buying fancy tools, breaking the bank, or feeling overwhelmed. Want to learn how to launch a digital course on a really tight budget? Join me in my Course Confident Bootcamp! It's just about time to wrap up my myth-buster series, but […] The post #711: Digital Course Doubt: Is It Too Much Money?

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Your Targeting Probably Doesn’t Matter

Jon Loomer

It probably doesn’t matter… Those interests that you obsess over? Probably don’t matter. The lookalike audiences that you use, based on your customers or email list or followers? Don’t matter. Those extra ad sets that you create to test these audiences? They probably matter. They likely make your results worse. Your restrictions by age and gender ?

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Instagram Adds Broadcast Channel Replies

Social Media Today

Another way to promote topical engagement in the app.

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Big News: Keyhole is Now Part of Muck Rack!

Keyhole.co

We’re beyond excited to share some major news with our Keyhole community—Keyhole has been acquired by Muck Rack , the leader in PR and communications management software. We’re thrilled because it means you’re going to get even better at tapping into social media conversations, which are becoming more important as more people rely on social media for their news.

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Interview Scorecard Free Downloadable Template

Making effective hiring decisions can be challenging, but with a standardized evaluation process, you can improve your chances of finding the ideal candidate every time. Discover the benefits of using interview scorecards to assess and compare candidates, ensuring fair and consistent evaluations. Our free interview scorecard template allows you to customize criteria and track candidate progress, helping you make informed hiring decisions.

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Marketing as a team sport: Breaking silos and leading with purpose with Eric Herzog

Oktopost

Eric Herzog CMO of Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo. Drawing from his own experiences, he contrasts the demands of B2B marketing with B2C, noting how critical it is for marketing efforts to have tangible substance rather than being all fluff.

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#712: Dealing with Disaster in Italy: 4 Ways I’m Transforming my Customer Support Strategy After an Overseas Ordeal

Amy Porterfield

Listen on… Why customer service is the key to building lasting relationships, turning first-time customers into raving fans, and scaling your business to the next level. Ready to kickstart your digital course journey? Join me in my Course Confident Bootcamp! Traveling to another country is already pretty stressful, right? Now, imagine doing it […] The post #712: Dealing with Disaster in Italy: 4 Ways I’m Transforming my Customer Support Strategy After an Overseas Ordeal appeared

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How Do You Force Quit An Application on a Mac?

Tweaklibrary

Have you ever been stuck using a Mac application that isn’t responding?? It is one of the most annoying situations especially when you have to deal with something important. The well-known ‘beach ball’ appears that doesn’t go away, and the application does not close, no matter how many attempts you make to do so. Thankfully, there is a quick and easy remedy for that problem, which is force quitting the app.

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TikTok Rolls Out Improved Safety Measures for Teens

Social Media Today

Updates safety guides and measures to help parents raise awareness of concerns.

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3 Steps to Successful & Strategic Year-End HR Planning

Year-end can be a hectic time for HR professionals, but with proper planning and organization, you can navigate it smoothly. Learn the main watch outs for year-end HR prep with Paycor’s helpful checklist covering employee data, wage and tax information, and special situations. Ensure compliance and efficiency by downloading today!

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How To Add Social Media Icons To Your Email Marketing

Keyhole.co

Email marketing has become ubiquitous these days because of a relatively low cost-per-campaign and high return on investment. Statistics show that there are nearly 4.48 billion email users worldwide, suggesting the sheer audience size businesses can target with this strategy. Not surprisingly, one-third of marketers use email campaigns to promote brands.

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10 AI Social Media Tools to Increase Interaction and Output

The Realtime Report

10 AI Social Media Tools to Increase Interaction and Output In today’s fast-paced digital world, social media is not just a platform for sharing vacation pictures and cute pet videos; it’s a vital tool for businesses to connect with their audience, build their brand, and drive sales. Whether you’re promoting online casino games or running a small local business, the key to social media success lies in consistent interaction and high-quality output.

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8 Tips for Success with B2B Marketing on X

Oktopost

X (formerly Twitter) is the platform for real-time news and unfiltered opinions. This human-driven, unpolished content is what makes X so popular, creating a sense of community and trust that can’t be replicated across any other social media platform. There are now over 350,000 communities on X , with around 650,000 community posts created daily. B2B brands are also welcomed in these interest groups, giving them a new way to reach customers, create meaningful interactions, and stay relevant at a

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How to Add or Change a Gmail Signature?

Tweaklibrary

Have you ever wondered how you can personalize your outgoing emails to leave a more professional and sophisticated impression on the receiver? When it comes to customizing or personalizing emails, Gmail signature will be useful for you in adding a unique and personal touch to your emails. This little but effective ‘touch’ can add professionalism and relevant information to your email correspondence.

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How to Issue a Disciplinary Action Notice

Learn how to issue a disciplinary action notice to address misconduct effectively. This document outlines the consequences of unacceptable behavior and ensures a fair process for all. Discover the importance of documenting disciplinary actions for compliance and improving company culture!

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X to Vacate its San Francisco HQ on September 13th

Social Media Today

The end date has been set for X's San Fran exit.

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[Product Update] Discover our latest updates: Enhanced features, new reports, and improved integration!

Audiense

We’re excited to share our September 2024 product updates with you! Over the past few months, we've introduced several exciting new features and enhancements designed to elevate your experience. These include enhanced Affinities Segmentation in Audiense Insights, a new Report Builder alternative approach in Affinio, and a fresh Customer Journey report template in Soprism.

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Instagram Adds Broadcast Channel Replies

Social Media Today

Another way to promote topical engagement in the app.

Instagram 184
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All The Key Considerations Around X’s Ban in Brazil

Social Media Today

What comes next for X after being banned in Brazil?

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Dont Let Social Media Become an HR Headache

Discover why your company needs a social media policy to protect its reputation, mitigate legal risks, and safeguard against cybersecurity threats. Learn how to create a realistic policy with clear guidelines and consequences. Don't let social media become an HR headache - keep your organization safe.