Social Media Today

DECEMBER 30, 2024

Meta's planning to deploy AI profiles to engage with real users in its apps.

Engagement 185

Engagement 185

Jon Loomer

DECEMBER 30, 2024

Meta made an insane number of changes to advertising in 2024 , but there is plenty that could be enhanced. This post focuses on specific ways that Meta could further improve the ads product in 2025. Missing from this list are some of advertisers’ biggest complaints regarding support, ad review, and scams. Those are structural problems without an easy fix.

Advertising 123

Advertising Eventful Issues Conversation 123

Social Media Today

DECEMBER 19, 2024

An overview of the top earning social platforms, and how they compare.

Platform 194

Platform Social Media Overview 194

The Social Media Hat

DECEMBER 14, 2024

Episode 49 of the AI in Marketing: Unpacked podcast, with Ruheene Jaura The post Redefining Brand Strategy: AI Tools for Businesses of All Sizes appeared first on The Social Media Hat.

Tools 159

Tools Strategy Brands Social Media 159

Advertiser: Paycor

In today’s fast-paced business world, effective workforce management (WFM) isn’t just an option—it’s a necessity.

Cost

Jon Loomer

DECEMBER 16, 2024

Meta advertising changes so quickly. An advertiser’s biggest fear is an inability to stay on top of the relevant changes so that they can continue using the most effective features and strategies. You cannot fall behind. Think I’m exaggerating? Think about the landscape of Facebook (before Meta) advertising prior to 2021. The iOS 14 changes hadn’t hit yet.

Advertising 140

Advertising Trends Discount Publishing 140

Ignite Social Media

DECEMBER 20, 2024

UPDATED 2024 When we first wrote this blog post in 2015, brands were regularly messing up holiday posts. Thankfully, the situation has largely improved. But because brands are constantly searching for ways to insert themselves into trending topics and big events, they sometimes step into areas better left alone. While national holidays such as Martin Luther King day can appear to be a great way to get some extra impressions and increase engagement, jumping on trends for based on historical and/o

RFP 114

RFP Social Media Review Trends 114

The Social Media Hat

DECEMBER 27, 2024

Streamline tasks, enhance collaboration, and boost customer experience. The post Gemini Extensions for Business: AI-Powered Productivity for SMBs appeared first on The Social Media Hat.

Products 129

Products Collaboration Social Media Tools 129

Waxing UnLyrical

DECEMBER 12, 2024

When stormy waters bring you home The recent waves buffeting the Broadway run of Swept Away: A New Musical are a fascinating look into what I think is still one of the most important and overlooked factors of brand and organizational growth (and, therefore, revenue): community. (Link to official “Swept Away” art) A Funny Thing Happened on the way to the Longacre Here’s a quick timeline: January 2022: the show has its world premiere at Berkeley Repertory Theatre.

Wikipedia 130

Wikipedia Communities Groups Groups 130

Buffer Social

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them.

URL 102

URL Price Analytics Campaign 102

Social Media Today

DECEMBER 19, 2024

More prominent affiliate links should encourage more sales.

Comments 189

Comments 189

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

The Social Media Hat

DECEMBER 13, 2024

The "CAR" framework provides a clear and practical approach to prompt engineering, helping you harness the power of AI for content creation. The post The “CAR” Framework: Prompt Engineering for Effective AI Content Writing appeared first on The Social Media Hat.

Engineering 131

Engineering Content Social Media Marketing 131

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Brands 101

Brands Content How To Authentication 101

Jon Loomer

DECEMBER 15, 2024

Ive been in the Facebook ads space for a very long time. You might even say I was one of the original Facebook ads guys back in the day. But if theres anything I know for sure it’s that very little about this stuff is definitive. When people speak in black and white terms about Meta advertising, I tune out. Is it Documented? Unless Meta says something in their official documentation , its pure speculation.

Education 114

Education Advertising Strategy Facebook 114

Buffer Social

DECEMBER 12, 2024

Social media is growing more fragmented. Gone are the days of one or two platforms dominating social media. Today’s ecosystem has options for just about everyone, with platforms thriving in specialized areas to meet unique user needs. Platforms like Bluesky, Threads, and Mastodon are carving out spaces for niche communities, while established giants like Facebook, Instagram, and YouTube remain steady players.

Social Media 98

Social Media Instagram YouTube Data 98

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A beginner's guide to social media automation tools and getting automation right.

Social Media

Social Media Today

DECEMBER 19, 2024

Soon, you'll be able to generate AI elements for your IG video uploads.

Video 184

Video Instagram 184

The Social Media Hat

DECEMBER 21, 2024

Episode 50 of the AI in Marketing: Unpacked podcast, with Tim Hayden The post Why Your SMB Needs a Data Strategy Before Adopting AI appeared first on The Social Media Hat.

Data 110

Data Strategy Social Media Marketing 110

Convince & Convert

DECEMBER 13, 2024

Insights from Orbit Medias 11th Annual Blogger Survey Having a blog on your website is now considered common practice for brands in all industries. The benefits are widely known: it helps with SEO, provides thought leadership, and gives useful information to your audiences. But anyone who works in marketing knows that change is a constant. If youre not consistently updating your content strategy especially the one fueling your blog you will start to see diminishing returns on your efforts.

Strategy 101

Strategy Survey Metrics Blogger 101

Jon Loomer

DECEMBER 27, 2024

2024 was a year that transformed my understanding of Meta advertising. If you were lucky, this transformation started earlier. But there was a crucial update that changed everything… Audience Segments Changed Everything Once Meta allowed us to breakdown all sales campaigns by audience segments , we were given new insight. But only if we wanted it.

Advertising 108

Advertising Campaign 108

Speaker: Speakers:

HR and payroll impact every aspect of your business. Choosing the right provider is one of the most important decisions you’ll make. Before you decide, hear first-hand customer accounts in Paycor’s webinar to learn: The three most important things to look for when switching. How to begin your search. What are some of the red flags?

Platform

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one? How can you identify which influencers to partner with based on their outreach?

Collaboration 71

Collaboration Influencer Brands Metrics 71

Social Media Today

DECEMBER 18, 2024

Hashtags are not as important as they once were, but are they useless?

Hashtag 182

Hashtag 182

The Social Media Hat

DECEMBER 17, 2024

Don't just use AI command it. Learn prompt engineering for business growth. The post Take Charge of AI: Mastering the Art of Prompt Engineering appeared first on The Social Media Hat.

Engineering 109

Engineering Social Media Content Marketing 109

Oktopost

DECEMBER 16, 2024

B2B content needs to start conversations, not just fill space. When you focus on what your audience truly cares about, thats when you see growth. – Shelby Blitz, Director of Content Marketing, HiBob Shelby Blitz, Director of Content Marketing at HiBob, stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.

B2B 127

B2B Brands Content Meeting 127

Advertiser: Paycor

HR leaders can use this calendar from Paycor to track important HR and payroll tax dates. The 2025 calendar includes: Tax filing dates Federal reporting deadlines Bank holidays Links to relevant tax forms …and more! Get your 2025 HR calendar today!

Banking

Jon Loomer

DECEMBER 29, 2024

When using the Website conversion location and maximizing the number or value of conversions… …click “Show More Options”… …to view and edit the attribution setting. You may see this message: 1-day engaged-view is now selected by default to help maximize your campaign performance. With engaged-view, we’ll show your video ads to the people most likely to convert.

Engagement 118

Engagement Conversation Report Course 118

Buffer Social

DECEMBER 19, 2024

The creator economy is “beautiful,” Bluesky says — and they’re going to be a part of it. This according to the decentralized social platform ’s Chief Operating Officer, Rose Wang , who shared details about the company’s plans to create a way for creators to monetize, along with a subscription model, in the coming months.

Curation 79

Curation System Open Source Feedly 79

Social Media Today

DECEMBER 19, 2024

Meta's looking to add more ways to use you avatar within its evolving experiences.

Avatar 175

Avatar 175

Sprout Social

DECEMBER 12, 2024

Its time for a special edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout.

Social Media 69

Social Media Brands Transportation Meme 69

Advertiser: Paycor

Use these handy calendar templates to stay on top of payroll in 2025! Download them today to share with your HR team or post for employees. Whether your company has biweekly, semi-monthly, or monthly pay periods, Paycor has you covered. Get your templates today!

Template

Audiense

DECEMBER 16, 2024

At Audiense, we're constantly evolving to provide the tools you need for deeper audience insights and confident, data-driven decisions.

Products 86

Products Conversation Report Data 86

The Social Media Hat

DECEMBER 16, 2024

In 2025, AI is transforming how we work and do business. Let's explore how. The post 2025: The Year of AI-Driven Growth appeared first on The Social Media Hat.

Social Media 85

Social Media Training Content Marketing 85

Bill Hartzer

DECEMBER 13, 2024

BingX, a cryptocurrency exchange with a global footprint, has unveiled its CreatorX Program a bold initiative designed to redefine how content creators engage with blockchain and cryptocurrency. By offering structured rewards, extensive exposure, and opportunities for collaboration, BingX is giving creators the tools they need to excel in a fast-paced and competitive environment.

Collaboration 78

Collaboration Education Reputation Authentication 78

Social Media Today

DECEMBER 20, 2024

LinkedIn will give you an overview of how good (or bad) you've been at its in-stream games.

LinkedIn 174

LinkedIn Overview 174

Advertiser: Paycor

Structured interview questions are a valuable tool for reducing bias in hiring. They help: Ensure all candidates are asked the same questions in the same way Level the playing field so all candidates have a fair chance of being successful Improve credibility, reliability, and validity Download the guide to get the most out of your interview questions!

Questions