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Social media management explained [COMPLETE GUIDE]

Hootsuite

New platforms, changing algorithms, and increasing audience expectations mean social media management is now a complex, full-time job. (We’re We’re preaching to the choir here, but social media isn’t just for interns anymore. What is social media management ?

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24 Tools Every Social Media Manager Should Use

Visually SM

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. Agorapulse.

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The ultimate guide to LinkedIn hashtags in 2025: Tools + top trends

Hootsuite

Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps? Can you follow a hashtag on LinkedIn? Stick to 3-5 relevant hashtags per post. What are LinkedIn hashtags?

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Trending hashtags … which speaks for itself. Post length , where you can find out how many characters and hashtags, on average, your competitors use in their posts.

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Crossposting 101: Everything You Need to Know to Crosspost on Social Media Effectively

Buffer Social

Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform. Crossposting a game-changer for busy creators and small businesses who want to maintain an active presence on social media without burning out. Why crosspost on social media?

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

By paying close attention to social media analytics, you can measure your performance against your social media goals. Social media analytics tools are usually used to complement social media management tools. With some tools — like Buffer — you can do both.

Analytics 104
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How to Optimize UGC for Employee Advocacy Success

Oktopost

Sales teams leverage their networks for outbound sales strategies daily, but other employees might not feel as confident sharing their thoughts or even being active on social media. Oktopost is the only tool connecting your employee advocacy plan with your social media management platform.

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