Hootsuite

OCTOBER 16, 2024

Single out the ones that allow exporting data for easy-breezy social media reporting. Industry benchmarking It’s incredibly helpful to know how the rest of your industry is doing on the platform, especially during changes in activity on your TikTok account. A platform that provides end-to-end social media management services.

Analytics 102

Analytics Tools HootSuite Social Media Management 102

Buffer Social

JANUARY 8, 2025

Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform. Crossposting a game-changer for busy creators and small businesses who want to maintain an active presence on social media without burning out. Why crosspost on social media?

Social Media 120

Social Media Hashtag Instagram Social Media Management 120

Sherrilynne Starkie

APRIL 5, 2018

Surprisingly, one of the most common roadblocks to social media success is a lack of strategy. A social media consultant starts with an assessment of the alignment between social media activities and business goals and objectives. One company had a lot of organic activity on its Facebook page.

Social Media 329

Social Media Consultant Resources Curation 329

Buffer Social

DECEMBER 5, 2024

By paying close attention to social media analytics, you can measure your performance against your social media goals. Social media analytics tools are usually used to complement social media management tools. — Red Pigeon Media 2.

Analytics 102

Analytics Social Media Tools Price 102

Oktopost

JULY 30, 2024

In contrast, traditional lead generation activities that respond to expressions of intent from the buyer are associated with the bottom of the funnel. By monitoring results and customer feedback during this stage, you can obtain data-driven insights to improve customer engagement and lead conversion activities.

B2B 117

B2B Cost Metrics Social Media Management 117

Oktopost

NOVEMBER 13, 2024

But as your organization grows and more departments—like marketing, customer service, and sales—contribute to social media efforts, the challenge of maintaining consistent messaging across platforms increases. Disjointed social media management can lead to customer confusion, a fractured brand voice, and a loss of trust.

Social Media 62

Social Media Strategy Brands Social Media Management 62

Oktopost

AUGUST 21, 2024

Sales teams leverage their networks for outbound sales strategies daily, but other employees might not feel as confident sharing their thoughts or even being active on social media. Oktopost is the only tool connecting your employee advocacy plan with your social media management platform.

UGC 106

UGC B2B How To Authentication 106

Hootsuite

APRIL 25, 2024

You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Reputation management. Trend-tracking.

Curation 113

Curation Social Media Management Tools Social Media 113

Oktopost

NOVEMBER 14, 2024

Salesforce backs this up with events, activities, and a corporate culture that often leads to spontaneous and heartfelt employee advocacy posts on LinkedIn and other social media sites. You can also create dedicated social media channels focused on careers to amplify employer branding.

Examples 133

Examples Brands Hubspot Reputation 133

Buffer Social

JANUARY 16, 2025

Track media coverage across social media, news, blogs, and podcasts. Meltwater SentiOne Brandwatch Comprehensive tool for social media management and listening Pricing not publicly available. Social media listening tools monitor social media conversations in major social networks.

Tools 123

Tools Sentiment Price Social Media Management 123

Social Media Strategies Summit

MARCH 6, 2025

But it worked, with Google Trends showing a big uptick in search activity around the date of Duos death: Much of the campaigns success was down to the ability of Duolingos in-house social team to react fast and execute. So they decided to roll with it and, just six days later, they hit us with the dead Duo campaign. Its a priority.

Campaign 131

Campaign Insurance Sports Instagram 131

Hootsuite

NOVEMBER 28, 2024

Once you’ve answered these questions, “determine if your messaging and visuals can be adapted to align with that audience’s mindset and activity,” Olivia adds. For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook.

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. Click To Tweet A social media consultant will devise an effective strategy and provide a workable delivery framework. Earned media is about getting third-party media coverage for a business.

Consultant 309

Consultant Social Media Curata Storify 309

Oktopost

JULY 23, 2024

By leveraging their employee advocacy program, Joerg expanded his brand’s reach and awareness on social media by tapping into his advocates’ networks. In just two years, Finastra has seen a 400% increase in active advocates, an 800% increase in advocacy engagement, and a 600% increase in advocacy reach.

B2B 118

B2B Marketing Analytics Team 118

Sprout Social

SEPTEMBER 16, 2024

AI’s role in social media marketing goes beyond content creation and scheduling. It enables social media managers to automate repetitive and time-consuming tasks, such as social media monitoring , social listening , responding to customer interactions, data analysis and even managing influencer campaigns.

Social Media 106

Social Media How To Sentiment Analysis 106

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. Use a social media management tool to identify which profiles are generating the highest impressions and engagement.

Social Media 124

Social Media Brands Reddit B2B 124

Social Media Strategies Summit

NOVEMBER 26, 2024

Her team uses Sprinklr for social listening and identifying low, medium, and high-priority issues. As such, she suggested building out your decision tree with your social media management software in mind. Utilizing those tools will alleviate the stress and allow your teams to be more efficient.”

Platform 200

Platform Strategy Team Issues 200

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t.

Facebook 100

Facebook Sentiment Marketing Analysis 100

Sprout Social

SEPTEMBER 18, 2024

Here are a few things to consider when you’re doing so: Platform popularity and availability: Facebook is the most popular platform worldwide in terms of monthly active users. Save this fund ‌for any unexpected costs, such as emergency crisis management, currency fluctuations or ad testing.

Social Media 131

Social Media Strategy Marketing Influencer 131

Buffer Social

FEBRUARY 17, 2025

This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts. A social media dashboard needs to be personalized The most important thing about building a social media reporting dashboard is it should be tailor-made.

Social Media 114

Social Media How To Analytics Metrics 114

Oktopost

JANUARY 6, 2025

If you havent noticed already, Gen Z is everywhere in the workplace, and they are reshaping how B2B brands approach social media. Once dominated by formal tones and corporate jargon, the B2B social landscape is shifting toward a more authentic, humanized approach, primarily driven by Gen Z social media managers.

B2B 71

B2B Authentication Social Media Management Hubspot 71

Buffer Social

MARCH 4, 2025

At a glance: The best Instagram analytics tools Tool name Best for Price starts at Instagram native insights Using free Instagram analytics tools Free Buffer Combining analytics tools with social media management Free plan available, paid plans begin at $6/month SocialBlade Getting basic analytics $3.99/month

Analytics 69

Analytics Instagram Tools Metrics 69

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ.

Analytics 222

Analytics Social Media Tools Price 222

Ignite Social Media

MARCH 13, 2025

Be sure to: Evaluate the ROI for each social channel Determine your annual budget for paid or boosted ads Consider emerging platforms that align with your audience Document platform-specific goals for the coming year 6.

Social Media 78

Social Media FeedBurner Review ROI 78

Webbiquity SMM

APRIL 12, 2022

Your social media policy serves as the manual for your customer-facing employees, marketing staff, and sales team. Your social media activity should represent your brand and act within your brand personality. There are tools and software that allow you to monitor mentions of your brand on social media ethically.

Social Media 215

Social Media Policies How To Guidelines 215

Sprout Social

FEBRUARY 24, 2025

Similar to your overarching social media policies, these guidelines should be easily accessible. Use tools for social media management and analytics. Social media management platforms like Sprout Social help streamline and automate many essential social media tasks.

Social Media 80

Social Media Strategy Tips Banking 80

Sprout Social

SEPTEMBER 10, 2024

With that level of activity. The platform continues to present brands with new opportunities to connect with job seekers, employees, brand advocates and the media alike. Having a unified platform for social media management and customer care is a top priority for global pizza chain Papa Johns.

Widget 123

Widget Sentiment API Team 123

Oktopost

SEPTEMBER 19, 2024

In addition to this, our management often asks us to prove that our social media activity is working. Continue reading to learn how other leading social media managers measure and report on their social media marketing efforts.

B2B 62

B2B Social Media Marketing Metrics 62

Hootsuite

SEPTEMBER 16, 2024

It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. Follower growth rate in the education sector If your social media strategy revolves around growing your audience, make sure you’re setting realistic goals.

Education 97

Education Research Social Media HootSuite 97

Oktopost

OCTOBER 10, 2024

It may also be helpful to average your conversion rate across all social media platforms to compare your social media efforts to other marketing activities. Optimizing your campaigns in real-time is even easier with tools like Oktopost automating your social media management.

Report 133

Report Engagement CPC Metrics 133

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Need to focus your resources?

Trends 104

Trends Social Media Loyalty Authentication 104

Sprout Social

DECEMBER 19, 2024

In a flash, brands went from staying out of it to being at the center of social media activism. Companies rolled out corporate social responsibility initiatives and lengthy statements. But is activism still impactful if its tied to self-promotion and selling products? Plus, the rewards are slim.

Issues 79

Issues Company Project Influencer 79

Sprout Social

OCTOBER 7, 2024

Posting consistently also boosts your channel’s visibility by signaling to YouTube’s algorithm that you’re active and worth recommending. However, using a social media management platform like Sprout Social will save you time and help you maintain a consistent content calendar.

YouTube 122

YouTube How To Publishing Embedding 122

Ignite Social Media

NOVEMBER 9, 2020

In the days of social distancing, we are relying more and more on virtual connections. Using private spaces on social media to stay connected has become an increasing trend on pretty much every platform. We all have people we like to keep up with who are active on one platform, but not the other.

Instagram 202

Instagram Brands API Facebook 202

Oktopost

OCTOBER 20, 2024

PR Crisis Management – Detect negative mentions early to address any issues before they escalate to protect your brand’s reputation in real-time. Competitive Analysis – Track competitor activities like customer reactions to rival brands to identify market gaps and refine your strategy.

Sentiment 139

Sentiment B2B Patterns Analysis 139

Ignite Social Media

APRIL 27, 2021

Social media is chaos. Whether you’re the casual user arguing with somebody’s uncle about politics or you’re a social media manager dealing with customer service complaints. There are a wide variety of strategies behind success in social media marketing. Social Media Management Tools for Brands.

Social Media 183

Social Media Tools Social Media Management Report 183

agora pulse

DECEMBER 9, 2020

Although the absolute perfect time to share content doesn’t exist, with some research and testing, you can find the best times for your brand to post on social media. For social media managers, publishing content that fails to generate likes, shares, or clicks is a worst-case scenario. Use a social media tool.

Social Media 176

Social Media Social Media Management Instagram YouTube 176