Dave Fleet

MARCH 1, 2014

For consumer-focused companies, many of whom are the heaviest investors in social media, that means reaching people at scale and driving them towards purchase. Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy.

Communities 410

Communities Marketing Loyalty Social Media 410

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Prospective Employees, both active and passive, are as well. Ensure that your HR team has a solid plan in place before you activate social media recruitment pages.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. Seriously consider ‘tombstoning’ in active profiles or ones that don’t align with your target audiences.

Marketing 284

Marketing Tourism Content management systems Meeting 284

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. For starters, it has more than 2 billion monthly active users.

Social Media 241

Social Media Tips Marketing UGC 241

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Corporate Social Media ≠ Personal Social Media. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media News 305

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 244

Twitter B2B LinkedIn Brand Monitoring 244

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 185

B2B Social Media Marketing Social Networking 185

Convince & Convert

MAY 21, 2021

WithMe videos that followed creators through their daytime activities grew by 600%. Socializing activities like trivia games were a hit, as were videos of coming together virtually, like virtual choirs and the “Some Good News” show. Cross-promoting your YouTube channel in email and social media.

YouTube 188

YouTube How To Video Embedding 188

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content Marketing 38

Oktopost

JUNE 4, 2024

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. With our new Slack integration, advocates can stay up-to-date with their board activities in a way that is most comfortable and convenient for them.

Notification 157

Notification B2B Social Networking Organization 157

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 209

Social Media API Reputation Compete 209

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Every social media service has its pros and cons. Why Instagram?

Instagram 170

Instagram Tools Hashtag Authentication 170

SocMed Sean

MARCH 22, 2022

There are over 187 million daily active users on Twitter, and each quarter, their margins jump. Is Twitter Facing Challenges As A Social Network? Twitter requires users to remain active and attentive. With more than 211 million daily active users, the Twitter community is enormous. Twitter Has A Big User Audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Waxing UnLyrical

MAY 13, 2019

Sometimes it’s not that brands don’t care, it’s because they didn’t hear (on time), because they weren’t actively listening. Now on to: 5 Simple Ways SMBs Can Ace Social Listening. Become Socially Active. Create social media accounts on networks your target audience use.

Small Business 228

Small Business Pharmaceuticals HootSuite Startup 228

Ignite Social Media

OCTOBER 27, 2021

increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage. How Purchases Are Made on Social. From 2020-2021, there was a 35.5%

Social Media 169

Social Media Social Networking Instagram Trends 169

Ignite Social Media

JANUARY 24, 2020

The chart below looks at the action of liking/following brands on a social network. While this is not exclusive to Facebook, we do see that liking a brand on social media peaked in 2017 and has slowly been declining since. Are Users Unliking/Unfollowing Brands on Social Media? Source: GlobalWebIndex. Source: Unmetric.

Brands 185

Brands Facebook Sample Samples 185

SocMed Sean

MARCH 3, 2022

Pinterest began as a social network that allowed users to visually share and discover new interests and inspirations by posting images or videos to their boards or the boards of others. Despite its decline in users, nearly every industry on the planet is active on Pinterest, and some industries have been more successful than others.

Strategy 195

Strategy Marketing Automotive Campaign 195

SocMed Sean

JUNE 16, 2018

At the end of this post, there are some suggested activities that you can engage in to help raise awareness of your posts and potentially drive traffic. Hopefully, they’ll share the article across their social network, as well. Nicholson (@socmedsean) on Oct 27, 2016 at 11:42am PDT. One quick note.

Google 272

Google Analysis Engineering Organization 272

Webbiquity SMM

JULY 30, 2024

I especially like this one, in which they share graphs that help you quickly identify the best types of posts on each social network. You could also promote this live session on your other social networks and with your email list and run it like a webinar.

B2B 173

B2B Instagram BuzzStream Hubspot 173

Waxing UnLyrical

SEPTEMBER 17, 2023

I’m unable to connect with my friends and family on the platform and, while I’m far less active than I used to be, it hurts that this is not my choice. So I’m not exactly a social media detractor. So, I’m basically a Facebook pariah. At the end of the day, I choose to live my real life.

Social Media 148

Social Media Facebook Consultant Social Networking 148

Social Media Strategies Summit

NOVEMBER 18, 2022

We’ll cover all those points (and more) in our complete social media strategy creation guide. The brash new upstart of the social media scene, TikTok has about one billion monthly active users. Of the five major platforms in our social media strategy guide, TikTok is (currently) the only one dedicated to video content.

Social Media 247

Social Media Strategy Influencer LinkedIn 247

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? billion active users and 2.5+ Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

OCTOBER 2, 2023

To gain a better understanding, I analyzed the data to see whether Gen Z remains active on Facebook or not. What is Gen Z’s Favorite Social Media Platform? How Much Does Each Generation Use Social Networks? Let’s turn back to GWI data to finish this analysis and look only at frequent social network users.

Data 157

Data Facebook Reddit Social Networking 157

Jon Loomer

APRIL 20, 2022

You will now see a list of hundreds, if not thousands, of interests that Facebook has inferred based on your activities. Social network (not the movie). Does recency of activity matter? If they actually do want you to find it, they could sure make it easier for us. Manage Your Interests. So… are they accurate?

Advertising 199

Advertising Facebook Privacy UGC 199

SocMed Sean

MARCH 17, 2022

Yet our casual attitude about posting on social media can sometimes come back to haunt us. Social media activities have been damaging to people in job searches and interview outcomes. Do employers look at social media? 90% of employers include an applicant’s social media activity as part of their hiring process.

Social Media 162

Social Media Privacy Social Networking YouTube 162

Webbiquity SMM

APRIL 13, 2021

One thing all of the most popular social networks (Facebook, LinkedIn, Twitter, Instagram, YouTube, even Pinterest and TikTok) have in common in the asynchronous nature of their content. Similarly, Clubhouse is breaking all the established “rules” of social networks. But here are three reasons for skepticism.

Apple 240

Apple Plaxo Microsoft Vimeo 240

SocMed Sean

MARCH 1, 2022

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. Is YouTube Facing Challenges As A Social Network? While YouTube still commands the lion’s share of video-based social media popularity and user base, it is seeing rising competition. Is YouTube dying?

YouTube 204

YouTube Strategy Automotive Marketing 204

Social Media Strategies Summit

NOVEMBER 7, 2018

Why it’s interesting: Houseparty is the #4 most-downloaded social network app on the iOS App Store. In 2018, the combined total monthly active users of the top 4 messaging apps grew to 4.1 You just get online and are automatically able to chat with anyone you’re connected to. Houseparty, The platform to engage Gen-Z.

Platform 273

Platform Social Media Influencer Trends 273

Ignite Social Media

AUGUST 9, 2021

The popularity of the feature is growing daily, with an increase of more than 1 million users that were actively watching and uploading content to IG reels from Q4 2020 to Q1 2021. What Other Social Networks Reels Users are on Daily? Here is a helpful breakdown of some of the key differences. Growth of Instagram Reels.

Instagram 176

Instagram Overview Fashion Newsletter 176

Ignite Social Media

MARCH 16, 2021

As one of the world’s top 5 most popular social networks, Twitter has long been an important platform for brands to include in their marketing plans. Not only does the platform boast 192 million daily active users , but 40% of those users have reported purchasing something after seeing it on Twitter. Communities.

Features 175

Features Twitter Strategy Newsletter 175

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Ignite Social Media

APRIL 9, 2020

Regardless of if you’re running ads or organically posting, it’s important to know where your target audience is and what social media activities they may be partaking in. Just in time for this new group activity, Facebook launched new tools for groups to ensure members are getting accurate COVID-19 information.

Survey 202

Survey Social Media Groups Groups 202

Social Media Strategies Summit

JANUARY 5, 2023

It’s hard to imagine anyone not using social media today. Yet the industry continues to expand, with the global number of social media users climbing to almost 4.6 But not all social networks enjoyed equally strong years in 2022. billion in 2022. Image source. 194 million in 2020).

Trends 304

Trends Social Media UGC Marketing 304

Ignite Social Media

AUGUST 12, 2024

Tools and Content Strategies In terms of tools, a majority of respondents (55%) are still working natively within the social networks at least some of the time. Sprout Social emerged as the most popular tool (23%), followed by Hootsuite and HeyOrca (18% each). It’s hard to do all of that with just two people.

Survey 172

Survey Social Media RFP Marketing 172

Buffer Social

DECEMBER 12, 2024

We wanted to take a step back to analyze where social media users are spending their time and effort by analyzing platform growth, trends, and engagement over the past two years. Here’s everything you need to know about the current state of social media, what it means, and how to make the most of this in your social media strategy.

Social Media 98

Social Media Instagram YouTube Data 98