Webbiquity SMM

MARCH 11, 2025

A decade ago, Twitter was the undisputed #2 social network for B2B marketers, second only to LinkedIn. Now: She’s apparently locked out of her personal account on X , though she’s still active on Social Success Marketing. Now: Still quite active on X. Now: Still active on X!

B2B 150

B2B How To HootSuite Statistics 150

Sprout Social

SEPTEMBER 12, 2024

Content creation for social media is the process of concepting, producing and sharing social posts that are tailored for social networks to engage audiences. It involves creating well-designed, valuable content that fits the social network’s sizes and formats, your brand voice and your business goals.

Social Media 136

Social Media Content How To Sentiment 136

Ignite Social Media

JANUARY 13, 2025

Back in 2021, we shared a blog post showcasing the most popular social networks of the time, emphasizing the remarkable evolution of the social media landscape since its inception. In 2025, its clear that social medias influence has only deepened, reshaping how we connect, communicate, and consume content. million users).

Platform 97

Platform Social Media Reddit B2B 97

Buffer Social

JUNE 27, 2023

Mastodon reports over 1.3million monthly active users as of June 2023 💡 Check out this guide to Mastodon on the blog Mastodon is a decentralized network that allows users to create accounts in distinct communities while being able to access others. The default provider is bsky.social, where I’ve created my account.

Social Networking 145

Social Networking Twitter Flipboard Feedly 145

Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 123

Social Media Brands Reddit B2B 123

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

Products 140

Products Social Media Brands How To 140

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Earned media is about getting third-party media coverage for a business.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Project plans, timelines, resources and budgets, activity reports, program evaluation. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Strategy Development. Community Management.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

NOVEMBER 4, 2024

Throw in the fact that many social media algorithms prioritize relevance over chronological order and social teams find themselves posting all kinds of content to see what sticks and what doesn’t. But trying to identify relevant content for multiple social networks all the time is exhausting—and costly.

Social Media 120

Social Media Content Meme Social Networking 120

Social Media Strategies Summit

FEBRUARY 28, 2025

Want two big reasons why higher ed institutions should have an active presence on LinkedIn? Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads.

Examples 172

Examples LinkedIn Newsletter UGC 172

Buffer Social

DECEMBER 5, 2024

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. Monitor your brand mentions and competitors' activity using the Twitter search widget.

Analytics 104

Analytics Social Media Tools Price 104

Sprout Social

JANUARY 22, 2025

Doing so shows that youre an active participant in your industry. Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Unlike other social networks where suit-and-tie content might seem boring, LinkedIn content marketing is all about doing business.

Examples 127

Examples LinkedIn Strategy Content 127

Hootsuite

SEPTEMBER 16, 2024

It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% And what’s the optimal time to share your content?

Education 107

Education Research Social Media HootSuite 107

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. If earned media is not part of the mix, other activities will struggle to deliver the desired results. Today’s picture is much rosier. It’s an incredibly turnaround.

Fashion 409

Fashion News Report Review 409

Oktopost

OCTOBER 7, 2024

Enhanced corporate transparency Brands on LinkedIn operate in an obvious space, where every post is interconnected with corporate pages, executive profiles, and employee activities. LinkedIn’s corporate pages, executive profiles, and employee activities are all interconnected, meaning that every post is scrutinized more closely.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Dave Fleet

MARCH 1, 2014

For consumer-focused companies, many of whom are the heaviest investors in social media, that means reaching people at scale and driving them towards purchase. Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy.

Communities 410

Communities Marketing Loyalty Social Media 410

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. Seriously consider ‘tombstoning’ in active profiles or ones that don’t align with your target audiences.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

OCTOBER 30, 2024

Platform selection Deciding which social media platforms to be active on ultimately depends on where your audience spends their time and the type of content you plan to share. Go where your audience is already active Which platforms does your target audience like best? Visual content. Auto-scheduling.

Social Media Management 125

Social Media Management Social Media HootSuite Metrics 125

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Hootsuite

MARCH 19, 2025

Pair quality posts with active hours to give your engagement efforts a head start. Calculate it on a post-by-post basis or for an entire campaign for any social network. Like and reply to comments as soon as possible Replying to comments does more than show appreciation; it boosts your posts activity.

Engagement 126

Engagement Instagram HootSuite Patterns 126

Bill Hartzer

APRIL 29, 2025

The fact that a gaming platform like Roblox demonstrated stronger defenses against hate speech than leading social networks, Khaykin added, should alarm every American who cares about truth, safety, and democratic values in the digital public square. Permanently ban accounts linked to terrorist activities.

Report 78

Report Platform Social Media Policies 78

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Hootsuite

JANUARY 10, 2025

Calculate it on a post-by-post basis or for an entire campaign for any social network. If you’ve already got an active audience tagging you in posts (lucky!), Ask a question An interesting question is a great way to kick off an active comments thread. Try adding a link to your Page on other social networks.

Engagement 118

Engagement Facebook HootSuite UGC 118

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. For starters, it has more than 2 billion monthly active users.

Social Media 264

Social Media Tips Marketing UGC 264

Sprout Social

NOVEMBER 20, 2024

It’s also one way businesses can combat social media saturation —edutainment interrupts feed scrolling and makes your brand memorable. Why edutainment content is the perfect formula for social We found across all social networks, social media consumers are seeking entertaining content from brands.

Social Media 111

Social Media Atlassian Strategy Content 111

Sherrilynne Starkie

JANUARY 23, 2018

It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. Photo and image selection are key design skills for social media consultants too.

Consultant 427

Consultant Skills Social Media Drupal 427

Hootsuite

APRIL 9, 2025

Other countries with the lowest relative number of social media users are The Netherlands (64%) and France (67%). Source: Pew Research Key statistics from major social networks Key Facebook statistics 13. As of 2024, Facebook has 3.065 billion monthly active users. Source: Statista 14. Source: Statista 14. YouTube has 2.5

Statistics 111

Statistics Social Media HootSuite Marketing 111

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Users take to the platform to discover new products, brands, and projects — while using other social networks to connect with loved ones and pop culture.

Marketing 120

Marketing HootSuite Affiliate marketing Price 120

Buffer Social

JANUARY 8, 2025

Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform. Crossposting a game-changer for busy creators and small businesses who want to maintain an active presence on social media without burning out.

Social Media 119

Social Media Hashtag Instagram Social Media Management 119

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 185

B2B Social Media Marketing Social Networking 185

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. Review your active TikTok influencer contracts Give influencers and creators permission to use their content on other channels.

Brands 126

Brands Influencer Hosting YouTube 126

Hootsuite

JANUARY 15, 2025

As a business-focused social network, LinkedIn says, “We realize our responsibility both on our platform and in our company to create a more equitable and inclusive world of work.” LinkedIn pages see more than 2 billion interactions each month Being present and active on LinkedIn can open your brand up to a wider audience.

Statistics 115

Statistics LinkedIn Strategy B2B 115

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Need to focus your resources?

Trends 103

Trends Social Media Loyalty Authentication 103

Convince & Convert

MAY 21, 2021

WithMe videos that followed creators through their daytime activities grew by 600%. Socializing activities like trivia games were a hit, as were videos of coming together virtually, like virtual choirs and the “Some Good News” show. Cross-promoting your YouTube channel in email and social media.

YouTube 189

YouTube How To Video Embedding 189

Hootsuite

JANUARY 17, 2025

You’ll also find the best keywords and hashtags to use to connect with the most active participants in the conversation. Types of social media advocacy programs Awareness advocacy In this type of social media advocacy, the goal is to build awareness about an issue or cause. You can identify key moments for outreach.

Social Media 105

Social Media HootSuite How To Policies 105

Hootsuite

OCTOBER 7, 2024

Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media. You can also schedule automatic, regular reports.

Analytics 118

Analytics Social Media Tools HootSuite 118

Hootsuite

NOVEMBER 26, 2024

During a crisis, you can use OSINT tools for active misinformation identification. Talkwalker by Hootsuite As you see how topics and keywords connect, you can add more terms to your social listening plan. You’ll spot peaks and trends in conversation activity over time.

Tools 115

Tools Sentiment HootSuite Analysis 115