Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Yes, consumers are spending increasing amounts of time on social networks. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

Products 132

Products Social Media Brands How To 132

Sprout Social

OCTOBER 10, 2024

Though 68% of social users have a TikTok profile, that number skyrockets to 86% for Gen Z and 73% for Millennials. For Gen Z especially, TikTok is more than a social network. Community-driven social networks Community-driven social networks offer dedicated spaces for groups with shared interests.

Social Media 120

Social Media Brands Reddit B2B 120

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Earned media is about getting third-party media coverage for a business.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Project plans, timelines, resources and budgets, activity reports, program evaluation. Design Images are key in creating engaging content. Infographics are liked 3x more than any other content formats. Strategy Development. Community Management.

Skills 334

Skills Social Media Sysomos Diagrams 334

Buffer Social

DECEMBER 5, 2024

Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords. You can tell how your content performs on various social networks from its visual and intuitive reports. Monitor your brand mentions and competitors' activity using the Twitter search widget.

Analytics 104

Analytics Social Media Tools Price 104

Hootsuite

MARCH 14, 2023

But what you want and what social media platforms want isn’t always the same thing, is it? There’s a theory going around that social networks (mainly Facebook, LinkedIn, and Twitter) give preference to posts that use their native video solutions. Get Started Do it better with Hootsuite , the all-in-one social media tool.

Social Networking 113

Social Networking YouTube HootSuite URL 113

Sprout Social

JANUARY 22, 2025

Doing so shows that youre an active participant in your industry. Likewise, being active on the platform helps you stay informed and keep a pulse on opportunities to educate your target audience. Unlike other social networks where suit-and-tie content might seem boring, LinkedIn content marketing is all about doing business.

Examples 125

Examples LinkedIn Strategy Content 125

Social Media Strategies Summit

FEBRUARY 28, 2025

Want two big reasons why higher ed institutions should have an active presence on LinkedIn? Because LinkedIn is a professional social network, people rarely browse it for fun (unlike Facebook, Instagram, TikTok, or pretty much every other social platform we can think of), so theyre more likely to pay attention to serious ads.

Examples 164

Examples LinkedIn Newsletter UGC 164

Hootsuite

SEPTEMBER 16, 2024

It all comes down to factors like your industry, the platforms you’re active on, and the makeup of your audience. That’s where social media benchmarks come into play. Here are the industry averages across all major social networks as of September 2024: Instagram: 4.7% And what’s the optimal time to share your content?

Education 103

Education Research Social Media HootSuite 103

Oktopost

OCTOBER 7, 2024

Enhanced corporate transparency Brands on LinkedIn operate in an obvious space, where every post is interconnected with corporate pages, executive profiles, and employee activities. LinkedIn’s corporate pages, executive profiles, and employee activities are all interconnected, meaning that every post is scrutinized more closely.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Dave Fleet

MARCH 1, 2014

For consumer-focused companies, many of whom are the heaviest investors in social media, that means reaching people at scale and driving them towards purchase. Early social media activities focused more on two areas of the funnel – consideration and – critically – loyalty/advocacy.

Communities 410

Communities Marketing Loyalty Social Media 410

Social Media Strategies Summit

APRIL 11, 2024

of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. But, successfully reaching, engaging, and converting your audience via social networks necessitates a strategic approach. For starters, it has more than 2 billion monthly active users.

Social Media 260

Social Media Tips Marketing UGC 260

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Prospective Employees, both active and passive, are as well. Ensure that your HR team has a solid plan in place before you activate social media recruitment pages.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sherrilynne Starkie

JANUARY 20, 2020

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Shared Media : This is social media. Seriously consider ‘tombstoning’ in active profiles or ones that don’t align with your target audiences.

Marketing 284

Marketing Tourism Content management systems Meeting 284

SocMed Sean

JANUARY 21, 2019

SocMedSean - Social.Media.Sean The KISS Method For Determining Social Media ROI Attend any corporate meeting on social media initiatives and it’s likely that you’ll hear a question or two along the lines of “how is this selling us more product” or “what’s the ROI on these activities”?

ROI 269

ROI Social Media CSR Knowledge Base 269

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Hootsuite

MARCH 19, 2025

Pair quality posts with active hours to give your engagement efforts a head start. Calculate it on a post-by-post basis or for an entire campaign for any social network. Like and reply to comments as soon as possible Replying to comments does more than show appreciation; it boosts your posts activity.

Engagement 107

Engagement Instagram HootSuite Patterns 107

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 255

Twitter B2B LinkedIn Brand Monitoring 255

Hootsuite

JANUARY 10, 2025

Calculate it on a post-by-post basis or for an entire campaign for any social network. If you’ve already got an active audience tagging you in posts (lucky!), Ask a question An interesting question is a great way to kick off an active comments thread. Try adding a link to your Page on other social networks.

Engagement 115

Engagement Facebook HootSuite UGC 115

Buffer Social

JANUARY 8, 2025

Our data shows this approach is remarkably common — 59% of posts created in Buffer are posted to more than one social media platform. Crossposting a game-changer for busy creators and small businesses who want to maintain an active presence on social media without burning out.

Social Media 119

Social Media Hashtag Instagram Social Media Management 119

Awario

APRIL 14, 2021

If your social networks are not effective, you need to analyze your recent activities carefully. In this article, you will find the list of common B2B social media marketing mistakes that all marketers sometimes make. Check if you make these mistakes and learn how to fix them.

B2B 185

B2B Social Media Marketing Social Networking 185

Hootsuite

NOVEMBER 28, 2024

ICYMI: Pinterest is more than a social network. Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Users take to the platform to discover new products, brands, and projects — while using other social networks to connect with loved ones and pop culture.

Marketing 115

Marketing HootSuite Affiliate marketing Price 115

Sprout Social

JANUARY 15, 2025

Because this is the first time the US government has banned a social network, much is still unknown about how the ban will be enforced and implemented for TikToks 150 million US users. Review your active TikTok influencer contracts Give influencers and creators permission to use their content on other channels.

Brands 123

Brands Influencer Hosting YouTube 123

Sprout Social

JANUARY 24, 2025

Social media is where culture thrives. It shapes news, influences purchases and fuels activism. As UK social media marketers, we love navigating this ever-changing landscape, but staying ahead of the curve isn’t easy. Need to focus your resources?

Trends 102

Trends Social Media Loyalty Authentication 102

Convince & Convert

MAY 21, 2021

WithMe videos that followed creators through their daytime activities grew by 600%. Socializing activities like trivia games were a hit, as were videos of coming together virtually, like virtual choirs and the “Some Good News” show. Cross-promoting your YouTube channel in email and social media.

YouTube 188

YouTube How To Video Embedding 188

Webbiquity SMM

SEPTEMBER 10, 2019

The top two social networks for B2B software-as-a-service (SaaS) companies are LinkedIn and Twitter. Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence.

Company 38

Company Twitter Content Marketing 38

Buffer Social

FEBRUARY 26, 2025

To maintain consistency across social networks, images in the queue and calendar views still appear in 1:1 format, but this does not affect how they are published on Instagram. The Buffer team is actively monitoring this update and will continue refining previews and resources to ensure a smooth publishing experience.

Instagram 119

Instagram Feedly Feed Mobile 119

Sprout Social

DECEMBER 17, 2024

Threads also shows you the number of views for individual posts when you click on View activity under each post. To get post-specific interaction reports, click on View activity under the post. Then connect these trends to specific account activities and campaigns to see whats working and whats not.

Analytics 95

Analytics Metrics Patterns Report 95

Hootsuite

OCTOBER 7, 2024

Talkwalker is especially useful to spot activity peaks in conversations about your brand. This can help you determine the best times for your brand to post on social media. You can also schedule automatic, regular reports.

Analytics 116

Analytics Social Media Tools HootSuite 116

Oktopost

JUNE 4, 2024

Employee advocacy is the key to getting your employees to share smart, quality content across their social networks and amplify your brand message in their unique voice. With our new Slack integration, advocates can stay up-to-date with their board activities in a way that is most comfortable and convenient for them.

Notification 157

Notification B2B Social Networking Organization 157

Oktopost

AUGUST 21, 2024

Sales teams leverage their networks for outbound sales strategies daily, but other employees might not feel as confident sharing their thoughts or even being active on social media. Source Is B2B UGC More Effective on Certain Networks? Not all social networks are created equal when it comes to B2B audiences.

UGC 106

UGC B2B How To Authentication 106

Ignite Social Media

NOVEMBER 17, 2021

And social commerce has also been top of mind as every major social network has released more shoppable features throughout the year. But as social media marketers look ahead to 2022 planning, here are several social media predictions that can help guide your strategies.

Social Media 209

Social Media API Reputation Compete 209

Hootsuite

NOVEMBER 26, 2024

During a crisis, you can use OSINT tools for active misinformation identification. Talkwalker by Hootsuite As you see how topics and keywords connect, you can add more terms to your social listening plan. You’ll spot peaks and trends in conversation activity over time.

Tools 110

Tools Sentiment HootSuite Analysis 110

Hootsuite

JANUARY 17, 2025

You’ll also find the best keywords and hashtags to use to connect with the most active participants in the conversation. Types of social media advocacy programs Awareness advocacy In this type of social media advocacy, the goal is to build awareness about an issue or cause. You can identify key moments for outreach.

Social Media 97

Social Media HootSuite How To Policies 97

SocMed Sean

MARCH 22, 2022

There are over 187 million daily active users on Twitter, and each quarter, their margins jump. Is Twitter Facing Challenges As A Social Network? Twitter requires users to remain active and attentive. With more than 211 million daily active users, the Twitter community is enormous. Twitter Has A Big User Audience.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Ignite Social Media

OCTOBER 27, 2021

increase in retail social commerce sales , a trend that’s expected to continue to grow in the coming years. It’s evident that with the plethora of shoppable features available across social networks, audiences are beginning to take advantage. How Purchases Are Made on Social. From 2020-2021, there was a 35.5%

Social Media 173

Social Media Social Networking Instagram Trends 173

Sprout Social

SEPTEMBER 18, 2024

Here are a few things to consider when you’re doing so: Platform popularity and availability: Facebook is the most popular platform worldwide in terms of monthly active users. And while LinkedIn is the world’s largest networking site, to reach the German job-seekers market, Xing is the more popular networking site.

Social Media 128

Social Media Strategy Marketing Influencer 128