Harp Interactive

OCTOBER 9, 2009

Build blogs and teach conversational marketing and business relationship building techniques. Learn how to measure their influence. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Consider a Lijit Wijit or other aggregator widget. and Mogulus, or Qik on a cell phone.

Social Media 232

Social Media Press Release Marketing Widget 232

Sherrilynne Starkie

DECEMBER 7, 2020

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Graphic Design.

Skills 195

Skills Drupal Diagrams Content 195

Social Media Marketing

AUGUST 20, 2019

Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. Content aggregation is predominantly about garnering the content from digital sources on a pre-specified relevant topic.

Aggregator 94

Aggregator Content UGC Curation 94

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. Google Review Count: 346.

Curation 232

Curation Tools Curata Flipboard 232

Mindjumpers

JUNE 8, 2011

Tweet When having established a well-planned social media presence and your business has connected with relevant media and influencers, you might consider whether it’s time to take the next step and give your PR efforts a social boost as well? Get acquainted with news aggregation services.

Social Media 218

Social Media Netvibes Tips Delicious 218

Sprout Social

OCTOBER 10, 2024

Consumers use X for entertainment, connections with friends and family and keeping up with influencers and celebrities. As the leading platform for B2B marketing, it’s also an excellent place to source leads. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn.

Social Media 126

Social Media Brands Reddit B2B 126

Dave Fleet

JANUARY 26, 2021

As I wrote last week, there is an ongoing dearth of trust in the digital marketing industry. We are in the midst of seeing a privacy-first digital marketing landscape emerge which is going to have a big impact on our ability to reach and influence audiences, and the need for that landscape is – mostly – our fault.

Privacy 195

Privacy Marketing Data Reputation 195

Oktopost

OCTOBER 8, 2024

Standing out on social media is critical in the competitive B2B marketing and sales world. You’re not only an account executive, a salesperson, a marketing professional, or a customer support expert—you are a voice of authority in your field. It is more than only being a professional at your specific job.

B2B 118

B2B Trends Industry Authentication 118

Buffer Social

FEBRUARY 17, 2025

As social media managers, you likely have to communicate with various stakeholders — all of whom have different levels of knowledge about your marketing strategy and social media in general. However, they also have concerns about whether the marketing dollars are well-spent. But that’s not all it is.

Social Media 114

Social Media How To Analytics Metrics 114

The Realtime Report

AUGUST 1, 2014

This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. The challenge for marketers: how to track real business prospects through all the various online and offline touch points. The ubiquitous access to information turns many employees into instant business influencers.

Strategy 178

Strategy B2B Marketing Research 178

Techipedia: Tamar Weinberg

DECEMBER 26, 2012

I will also cover some of the popular ways that power users use useful services and features to better organize and aggregate the constant flow of high quality, popular content. Services like Twitter and Technorati have made it easier than ever to discover the personalities, influencers and top content sources in any niche.

Social Media 218

Social Media Aggregator Flipboard Google Reader 218

Keyhole.co

NOVEMBER 18, 2021

If influencer marketing is an integral part of your marketing strategy, chances are, you might be collaborating with a large number of influencers. That said, working with influencers is not the same as a traditional digital marketing campaign. You can see the key performance metrics for influencers.

Influencer 124

Influencer Campaign Tools API 124

Sprout Social

FEBRUARY 22, 2024

While the right influencer endorsements are worth their weight in gold, brands have to be strategic with their influencer campaigns to get positive results. That means finding influencers with followers in your target audience and creating campaigns that feel natural and inspire conversions. What is an influencer analytics tool?

ROI 130

ROI Analytics Influencer Campaign 130

Webbiquity SMM

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. Social media has dramatically altered the buying process as well as marketing practices.

Social Media 210

Social Media Tools Strategy Tips 210

Adam Sherk

AUGUST 21, 2012

While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence. Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic: 1. Annotations in the Search Results.

SEO 278

SEO Social Media NoFollow Engineering 278

Sherrilynne Starkie

APRIL 26, 2021

Invite people to participate by creating videos around a brand hashtag campaign and their content will aggregate on the hashtag challenge page. Influencer Marketing . Tik Tok influencers are powerful. As in most social media marketing, it’s important to focus on providing audience value to delelop a loyal following.

Brands 195

Brands Hashtag Aggregator UGC 195

Ignite Social Media

FEBRUARY 11, 2021

Throughout the years, our team has broken down common social media marketing buzzwords as well as influencer marketing buzzwords , but the most important terms marketers need to understand are those that relate to measuring the success of your social efforts. Social Media Definitions.

Social Media 179

Social Media CPC CPA Aggregator 179

Jon Loomer

JULY 23, 2019

” The Art and Science of Movie Marketing. A simple page that includes a link to a downloadable deck with research about what influences audience film choices. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries. Facebook Business for Gaming.

Curation 167

Curation List Automotive Real Estate 167

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. For a very long time, measuring marketing was a needle in a haystack approach, whereby we all agreed to lie to each other about data and extrapolations of it.

Metrics 125

Metrics Postrank Klout Marketing 125

Webbiquity SMM

JANUARY 24, 2011

A free tool for finding the relative influence of any Twitter user. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics.

Social Media 219

Social Media Tools Lithium Sysomos 219

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. What is word of mouth marketing, anyway? What is word of mouth marketing, anyway? Far from it, actually.

Conversation 145

Conversation Review Marketing How To 145

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Sprout Social

AUGUST 16, 2021

True to its name, a hashtag campaign is a social media marketing campaign that surrounds a specific hashtag that a brand creates and promotes. Let’s cover a few of the benefits of this type of campaign and why your marketing team might want to consider it. Aggregate information. What is a hashtag campaign?

Hashtag 133

Hashtag Campaign Aggregator Marketing 133

Buzz Marketing for Technology

JUNE 27, 2008

Personal Learning Environments (PLEs) refer to the aggregation of single-functionality tools which enable learners greater control over their own learning experience. a Personal Learning Environment is a facility for an individual to access, aggregate, configure and manipulate digital artefacts of their ongoing learning experiences."

Wiki 184

Wiki Aggregator Social Bookmarking API 184

Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Generate first-party data that’s both ethical and high quality, and then export and re-market to those target audiences.

Directory 145

Directory Tools HootSuite Twitter 145

Webbiquity SMM

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How are marketers planning to allocate budgets this year? How do B2B social media marketing practices differ from B2C companies?

Research 194

Research Social Media B2B Statistics 194

Webbiquity SMM

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. It aggregates all of the recent posts from Twitter, Facebook, Google Plus, Instagram, and others that contain that specific hashtag. ” — BuzzBlogger. 8) Curalate.

Social Media 221

Social Media Tools Netvibes Samples 221

Social and Logical

DECEMBER 3, 2010

The Value of Influencers. As influencers, they are connected to lots of other people. Network building is more dimensional in nature as opposed to the linear strategy of aggregating quantity x to yield outcome y. Strategic actions might include: reaching out to more influencers. becoming an influencer.

Strategy 150

Strategy Aggregator Construction Loyalty 150

Webbiquity SMM

AUGUST 23, 2011

Three of the top 12 traffic sources for this blog were syndication or content aggregation sites: B2B Marketing Zone , Social Media Informer and Social Media Today. A substantial share of “Other Referring Sites&# traffic to this blog comes from WebMarketCentral, the website marketing resources portal.

Syndication 191

Syndication Data How To Social Bookmarking 191

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Social Media Marketing Guides and Tips.

Social Media 231

Social Media Resources Tips Policies 231

Webbiquity SMM

MARCH 4, 2014

No longer is the brand, or corporate image, tightly controlled by a few senior executives, marketing communications specialists, and PR spokespersons. ” Social media is fundamentally changing the nature of marketing, and employees are crucial to successfully navigating this transition.

Review 220

Review Radian6 Guidelines Policies 220

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

How To 143

How To Sentiment Marketing Analysis 143

Hootsuite

AUGUST 17, 2022

Build enough of a following, and you might even be able to influence the trends, too. In general, backlinks (the number of links pointing to a specific web address) are the number one factor that influences your rank on search engines. This is a great way to build influence and showcase relevant links from your organization.

Social Bookmarking 138

Social Bookmarking Tools HootSuite Aggregator 138

Oktopost

MAY 6, 2019

Marketing may no longer be the ineffable art it was in the past. It used to be the case that “marketing” was essentially a black box that you’d pour money into, hoping to see a sales increase at the other end. The eternal CEO question is, where did the marketing department’s budget go? What Is Attribution Modeling?

Marketing 118

Marketing Analysis Retail Data 118

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 142

Brands How To Sentiment Metrics 142

Oktopost

NOVEMBER 20, 2024

Source Benefits of social media reputation management tools Social media reputation management tools offer many benefits for B2B, including: Brand Monitoring and Sentiment Analysis – Tracking real-time mentions and sentiment can help you better understand how your business is perceived by the public and tailor marketing strategies.

Reputation 62

Reputation Social Media Tools Sentiment 62

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163