Direct Marketing Observations

SEPTEMBER 28, 2011

There was a time when Southwest Airlines were the darlings of social media. However, Southwest Airlines notwithstanding, employees far and wide, seemed to have never received the memo about the impact of social and digital within the organization. The airlines tries to make it right and apologizes.

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Airlines Meeting Posterous Fashion 138

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I was shocked to see that there was no training built into the class about using social media during a diaster.

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Social Media Telecommunications Hotels Hashtag 264

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

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Social Media Airlines Sentiment Conference 244

Mindjumpers

AUGUST 9, 2012

But another thing that is just as essential to becoming a profitable social media success, is to understand the basic ground rules of partaking in social media: the users. Even though you’ve managed to put social media into your budget, you have not necessarily secured your brand’s social success.

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Social Media Loyalty Airlines Marketing 235

Josh S Peters

OCTOBER 4, 2011

I’ve been traveling a lot for business lately and so far the only airline I can say I will absolutely use again is Virgin Airlines. You pay $50 – $150 depending on the airline change fee, pay any additional airfare, and you’re good to go. Social Media. U sually that is not a problem.

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Airlines Comparison System Travel 172

Mindjumpers

JUNE 29, 2012

Tweet As consumers in social media, we rarely go look for information on company websites. According to a recent study carried out by Socialbakers , a global social media and digital analytics company, the leading industry in terms of response rate on Facebook is the telecommunications industry. KLM Airlines.

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Industry Airlines Telecommunications Engagement 270

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. That finger wag gets me every time.

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Travel Social Media Airlines iPad 165

The Realtime Report

MARCH 25, 2014

Out of websites in 33 industries, social media sites provide the least satisfying experience, according to the American Customer Satisfaction Index’s (ACSI) first-ever website benchmark. out of 100; social media websites rank at the bottom of the barrel with an average of 68. Airlines 80. Social Media 68.

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Sites Social Media Insurance Airlines 177

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

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Social Media Social Networking Airlines SEO 235

Mindjumpers

AUGUST 30, 2012

social marketing software company, released a new report: “ 6 Mind-Blowing Social Media Stats – And What They Mean for Marketers ”. The sectors with the best response rates being telecommunications and the airline sector. One Chicago-based company Foiled Cupcakes has developed 94% of her clientele through social media.

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Social Media Brands Telecommunications Airlines 224

Firebelly

NOVEMBER 15, 2012

Imagine if this poor girl was in charge of that local Candlewood Suites social media presence and said something like that? Social media is easy for companies that produce soft drinks and TV shows. But not so much for airlines, phone companies, B2B companies and retailers. . The Oracle Debacle.

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Social Media Hotels Retail Airlines 241

Bill Hartzer

APRIL 4, 2024

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. Its parent company, United Airlines Holdings, Inc.,

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Airlines Social Media UGC Social Media Management 88

Social Media Today

SEPTEMBER 14, 2018

LinkedIn has formed a new partnership with various airlines to make LinkedIn Learning courses available in-flight.

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Airlines Course LinkedIn 143

The Realtime Report

FEBRUARY 13, 2014

Here’s another first for airlines: KLM Royal Dutch Airlines is now allowing customers to book flights and pay via social media. A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform.

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Airlines Twitter Facebook Hotels 187

The Realtime Report

JANUARY 9, 2013

A recent campaign by Securian Financial Group illustrates how social media can be a great tool for the financial services industry. The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers.

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Social Media Strategy Case Study Airlines 186

Convince & Convert

FEBRUARY 5, 2013

One of the companies doing that at the moment is Turkish Airlines. So, it’s nice to see when a company is executing a strategy that engages their target audience while still being able to stay true to their core brand message. Click to read more »

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Airlines Company Strategy Platform 117

Convince & Convert

MARCH 7, 2014

Greg Hounslow , Emerging Media Advisor at WestJet , joins the Social Pros Podcast this week to discuss fostering a sense of community with social media amongst guests, how social media can enhance customer relations, and the value of giving customers a pleasant surprise every once in a while (and the measurable ROI there).

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Airlines Social Media ROI Communities 128

Social Media Today

SEPTEMBER 7, 2018

Facebook has updated its Travel Ads offering with a new airline specific addition to help target prospective passengers.

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Airlines Travel Facebook 132

Idaconcpts

DECEMBER 12, 2012

No matter your niche, your product, or your service, you can be sure that Facebook, Twitter and other social media platforms will play a crucial role with your business in the future, and there is no time like the present to get started! New Media Expo 2013. Social Media Strategies Summit 2013.

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Conference Social Media Airlines Education 172

The Realtime Report

APRIL 18, 2014

if you have additional updates, or a social network that you feel should be on the list. . Half of IT Decision Makers Use Social Media To Make Buying Decisions. How much does social media influence business technology buyers? million) use social media to make work-related IT decisions. million U.S.

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Buy Social Media Tumblr Airlines 175

Socialized

JULY 15, 2009

A YouTube video by a musician upset at United Airlines for breaking one of its instruments has reached nearly 3 million views in just a few days, and is creating a lot of buzz in social media circles. United Airlines led the musician on a year-long goose chase for reimbursement, and finally told him “no.&#

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Case Study Airlines Study Blogosphere 182

Convince & Convert

APRIL 13, 2013

Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. It’s certainly true in the airline industry, where LA Times reports that complaint volume is up 30% year-over-year. Tweet this ). Or so it appears to me.

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Social Media Airlines Social CRM Avatar 145

The Realtime Report

JULY 22, 2014

How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media.

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Social Media Wikipedia Tumblr Reddit 173

Visually SM

SEPTEMBER 17, 2015

Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. 5 Important Social Media Stats You Should Monitor. 5 Important Social Media Stats You Should Monitor. Post Count. Follower Count. Try real-time marketing.

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Metrics Social Media Airlines Social Media Management 145

Devumi

APRIL 21, 2017

Social media has become an indispensable tool for brands to connect with their customers and the general public. When left unchecked, they turn into PR disasters like what happened to United Airlines recently. The post United Airlines PR Disaster: What you Can Learn from Their #FAIL appeared first on Devumi.

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Airlines Social Media Platform Company 98

Waxing UnLyrical

FEBRUARY 14, 2012

Last year, I wrote about injecting the Valentine’s Day spirit into social media , and I really didn’t want to write a hackneyed version of what I’m sure will be several such posts out today. What social businesses have “convinced and converted” (h/t Jay Baer) you? You have a fan for life in me.

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Airlines Flickr Social Media YouTube 259

Convince & Convert

NOVEMBER 4, 2018

The worst time to start planning for a social media crisis is when you’re in the middle of one. Pre-crisis planning is key to successful social media crisis mitigation. It’s hard to deal with a social media crisis you can’t find. A social media crisis is a decisive change from the norm.

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Social Media FAQ Airlines How To 167

Convince & Convert

AUGUST 4, 2013

An alert Convince & Convert fan sent me a Twitter direct message this week, alerting me to a gaping, self-inflicted social media wound bleeding all over the Facebook page of the Evansville, Indiana airport. You are a social media professional. Jay is the founder of [link] and host of the Social Pros podcast.

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Social Media Airlines Communities Sports 148

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

For many smaller businesses who have no real online reach or visibility, social media is a blessing that can establish the business rather easily once you connect with the right people. For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all.

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Airlines Brands Social Media News 196

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

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Research Social Media Airlines Marketing 145

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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Social Media Strategy Brands Airlines 142

Mindjumpers

JANUARY 26, 2012

The airline wanted to raise awareness among customers in Sweden about the fact that they flew to countries all over Asia and not just to China itself and still emerge as winners in Swedish markets. Similar Posts: How Altoid Used Social Media to Change Customer Perception.

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Campaign Airlines Facebook Case Study 248

Techipedia: Tamar Weinberg

AUGUST 14, 2012

We’ll head down under and discuss what an antipodean airline is doing with social, animation and web videos. The Kiwi airline is well known for their lighthearted safety videos. Combined, Air NZ’s online and offline presence has resulted in its place amongst the top 10 of the most successful airlines in social media.

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Airlines Marketing Statistics comScore 210

Socialized

OCTOBER 1, 2009

What is a brand, and, as caretaker of your company’s brand, how does social media affect you? If your last flight on jetBlue was really pleasant, you have good brand associations with the airline. So what does this mean in the social media world? It’s a fabulous book on this topic.).

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Social Media Brands Radian6 Banking 145

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

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Social Media Automotive Klout Flipboard 160

Sprout Social

JANUARY 22, 2024

According to the latest edition of The Sprout Social Index™ , consumers believe they don’t see brands sharing enough authentic, non-promotional content or transparency about business practices and values. Fill this gap by tapping into frontline employee engagement on social media. Elevate them in your social content.

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Engagement Social Media Airlines Authentication 130

Convince & Convert

DECEMBER 13, 2011

It was because I saw a shining example of “social business” at work in the real world. Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. When I talk about focusing on BEING social, rather than focusing on DOING social media, this is what I mean. People First.

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Airlines Loyalty Social Media YouTube 167