Social Media Today

MAY 12, 2021

Competitor analysis is a key element in any effective digital marketing approach - here are some tips to help improve your competitor research efforts.

Analysis 218

Analysis Research Tips Marketing 218

Audiense

JULY 18, 2024

Audience analysis involves gathering, interpreting, and comprehending information about your target audience. Think of it as a detective mission, but instead of solving crimes, you're solving the mystery of who your audience is, their needs, preferences, and behaviours, and how they interact with a brand or an industry.

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Analysis Industry Brands 159

Audiense

AUGUST 13, 2024

I’m really excited to share something you’re going to love – our Audience Analysis Toolkit , made for small agencies but applicable to anyone who uses audience intelligence and analysis in their day-to-day operations.

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Analysis Template Templates Applications 151

Social Media Today

MAY 16, 2024

The latest ChatGPT updates could be very handy for social media managers.

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Analysis Data Social Media Management Social Media 211

Ignite Social Media

JANUARY 29, 2025

Enter TikToks Video Analysis Tool. But wait, there’s moreTikTok also offers a Comment Analysis Tool, which provides invaluable data about what audiences are saying and trends in their feedback through comments. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

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Analysis Comments Video Sentiment 60

Webbiquity SMM

JULY 23, 2024

Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. This combined strategy of automated monitoring and detailed SEO analysis ensures you stay competitive, agile, and ready to adapt to market changes swiftly. #6

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B2B Strategy Hubspot Marketing 234

Social Media Today

MAY 16, 2024

The latest ChatGPT updates could be very handy for social media managers.

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Analysis Data Social Media Management Social Media 196

Social Media Today

AUGUST 20, 2024

Some tips for your SEO approach.

SEO 196

SEO Analysis Tips 196

Social Media Today

AUGUST 20, 2024

Some tips for your SEO approach.

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SEO Analysis Tips 189

Awario

JULY 30, 2024

What are the top sentiment analysis tools? In this blog post, we gathered 16 best sentiment analysis tools from free user-friendly sentiment analysis apps to sophisticated and expensive data analysis power-houses.

Sentiment 123

Sentiment Analysis Tools Data 123

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. You need a sentiment analysis tool for the job. In this post, you’ll find some of the best sentiment analysis tools to help you monitor and analyze customer sentiment around your brand.

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Sentiment Analysis Tools API 132

Oktopost

OCTOBER 20, 2024

Competitive Analysis – Track competitor activities like customer reactions to rival brands to identify market gaps and refine your strategy. Source Scope: Narrow Focus vs. Broad Analysis The scope of social monitoring is typically narrow. Try a demo today.

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Sentiment B2B Patterns Analysis 139

Sherrilynne Starkie

JANUARY 29, 2018

Effective social media analysis takes the right combination of hard skills and softer aptitudes. A social media consultant brings other aptitudes to the analysis piece too. Curiosity and creativity drive analysis in surfacing relevant trends and patterns. An audit will include audience analysis. So is adaptability.

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Consultant Analytics Social Media Sysomos 347

Sprout Social

DECEMBER 21, 2023

This is where a competitive analysis for your products comes in. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow. We’ll walk you through how to do a competitive product analysis today to inspire your offerings and brand positioning for tomorrow.

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Analysis Products How To Price 132

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

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Analysis Template Templates Examples 120

Sherrilynne Starkie

JANUARY 8, 2018

Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Analytics The tools that support analysis Google analytics, QuickSprout, KissMetrics, Brandwatch, Moz, Cision, Trackur, Sysomos, Simply Measured, more.

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Skills Social Media Sysomos Diagrams 334

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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Analysis Report Examples Tools 120

Keyhole.co

JANUARY 13, 2025

The post [Brand Analysis] How Canva Shows Up on Social Media and Shows Everyone Else appeared first on Keyhole. This focus on showcasing real users and their work has turned Canva's social channels into creative hubs where designers at all levels feel welcome to share and learn.

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Analysis Social Media Brands Education 52

Social Media Today

MAY 20, 2024

If it works, it could be a handy complement. If it works.

Analysis 184

Analysis 184

Social Media Today

MAY 20, 2024

If it works, it could be a handy complement. If it works.

Analysis 184

Analysis 184

Hootsuite

OCTOBER 7, 2024

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

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Analytics Social Media Tools HootSuite 116

Buffer Social

MARCH 10, 2025

This analysis covers 1.7 What we’re measuring In this analysis, engagements refer to the total number of interactions a post receives — likes, comments, reposts, all of it. Now, if you’ve read our previous analysis comparing engagement rates on X and Threads, you might notice what looks like a contradiction.

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Patterns Analysis Comparison Data 100

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

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Brands Sentiment Forums Brand Monitoring 115

Sprout Social

SEPTEMBER 26, 2024

But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. Use sentiment analysis to see if brand perception skews more positively or negatively. It also offers access to historical Facebook mention data and sentiment analysis.

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Facebook Sentiment Marketing Analysis 100

Audiense

AUGUST 1, 2024

Discover the reasons behind tennis's rise in popularity. From new tennis champions and pandemic influences to social media and influencer trends, explore how tennis became "so hot right now”.

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Analysis Data Influencer Trends 164

Sprout Social

JANUARY 31, 2025

Mastercard started jumping on microtrends with AI data analysis Global brands need a head start if theyre going to respond to social media microtrends (conversations that dominate social platforms for three days, max). Lets look at some AI in social media examples to see how brands use AI to their advantage.

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Examples Social Media Strategy Sentiment 112

Buffer Social

JANUARY 29, 2025

“So for this analysis, the total number of engagements is the sum of comments, retweets, favorites, reactions, likes, shares, repins, reposts, quotes, and replies.” The more you post, the better your chances of success on all social media platforms. And guess what? Now we have some data to back this up.

Comments 115

Comments Study Posterous Analysis 115

Sprout Social

SEPTEMBER 16, 2024

It enables social media managers to automate repetitive and time-consuming tasks, such as social media monitoring , social listening , responding to customer interactions, data analysis and even managing influencer campaigns. Sprout’s AI-powered Sentiment Analysis quickly finds and addresses negative comments or complaints.

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Social Media How To Sentiment Analysis 104

Sprout Social

SEPTEMBER 10, 2024

Industry Themes —We’re introducing new ways to accelerate social data analysis with industry-specific Listening Themes. Leveraging this widget in competitive listening topics helps you keep a pulse on conversations happening in and around your industry.

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Widget Sentiment API Team 121

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. Create custom alerts using relevant keywords and topics in combination with sentiment analysis. It uses enhanced sentiment analysis to tell you how they really feel.

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Tools Sentiment HootSuite Analysis 110

Sprout Social

OCTOBER 10, 2024

Your last step in the research process is conducting a competitive analysis. If you want to dive deeper into your analysis, consider using a social listening tool. With Sprout’s Social Listening capabilities, you can create Competitive Analysis Topics and break down the data by specific Themes.

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Social Media Brands Reddit B2B 120

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. Ensure you research your audience and the podcasts they already listen to (aka do some serious competitor analysis ).

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B2B Team Social Media Management Analysis 118

Buffer Social

MARCH 17, 2025

According to our analysis of more than 1 million TikToks (1.1 After this analysis, I’m kicking myself a little bit for that. Our analysis found that videos longer than one minute tend to get: 43.2% Key takeways So what does this analysis mean for you? Fast-paced, snappy, short and sweet videos, right?

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Data Video Analysis Film 78

Oktopost

MARCH 31, 2025

AI-powered platforms like Oktopost use NLP and machine learning to automate content analysis at scale. Your analysis shows theyre targeting smaller companies more aggressivelya likely strategic pivot. The future of competitive marketing intelligence The future of B2B marketing intelligence is real-time, AI-powered, and integrated.

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Content Press Release B2B Sentiment 71

Buffer Social

FEBRUARY 19, 2025

Analyze your competitors Doing a competitive analysis can help you identify content gaps and how you can fill them — and this step isn’t just for businesses, either. As I touched on above, competitor analysis isn't restricted to brands and businesses on social media. You can also use them as a creator. 

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Social Media Content How To Collaboration 123

Sprout Social

OCTOBER 3, 2024

Message intent and classification AI-powered sentiment analysis, combined with direct messaging, significantly aids social customer care teams in managing their inbox. Use AI as a virtual assistant to support seasonality in social media Peak seasons require more resources to manage increased engagement, content creation and data analysis.

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Social Media Patterns How To Analysis 87

Social Media Today

MAY 4, 2021

Twitter has acquired news content subscription platform Scroll, which includes Twitter analysis platform Nuzzel, as it continues to develop its new subscription tools.

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News Platform Tools Twitter 217