Buffer Social

DECEMBER 5, 2024

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 102

Analytics Social Media Tools Price 102

Sprout Social

SEPTEMBER 12, 2024

Beyond supporting content creation, AI-driven tools are transforming marketing because these emerging technologies also provide insights through data and analytics. For example, by monitoring analytics you can determine audience sentiment and gauge emotional perceptions of your content.

Social Media 136

Social Media Content Sentiment How To 136

agora pulse

JUNE 13, 2020

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. Don’t count Twitter out. Agorapulse.

Analytics 204

Analytics Tools Twitter Hashtag 204

Webbiquity SMM

JULY 23, 2024

Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions. For instance, companies using AI features for personalization report up to a 15% increase in sales.

B2B 234

B2B Strategy Hubspot Marketing 234

Ignite Social Media

JANUARY 29, 2025

Social analytics platforms vary in the quality of the information they provide to marketers, so when a tool gives us clear and actionable insight, its worth reporting on. Enter TikToks Video Analysis Tool. The Comment Analysis Tool goes further to analyze the comments and feedback left by viewers on your videos.

Analysis 60

Analysis Comments Video Sentiment 60

Sherrilynne Starkie

JANUARY 8, 2018

Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analysis Turns data into actionable insight. Create audience personas, conduct SWOT & PEST analysis, formulate evaluation frameworks, prescribe corrective adjustments. Community Management.

Skills 334

Skills Social Media Sysomos Diagrams 334

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. But thanks to social media data analysis tools, Facebook monitoring has become more effective than ever. It also offers access to historical Facebook mention data and sentiment analysis.

Facebook 100

Facebook Sentiment Marketing Analysis 100

Convince & Convert

SEPTEMBER 14, 2024

Five tips on how to use AI to target and segment audiences: Machine learning (ML) and Predictive Analytics Since 45% of marketers identify audience segmentation as a key issue, leverage AI-powered tools like machine learning and predictive analytics to segment your audience more effectively.

Trends 139

Trends Data Tips Marketing 139

Buffer Social

MARCH 4, 2025

  Instagram analytics can be a goldmine of insights for you as a creator or small business owner. In this article, I’ll take you through the most important Instagram analytics and share tool recommendations that can consolidate those goldmine insights for you. There are plenty of numbers in Instagram analytics tools.

Analytics 68

Analytics Instagram Tools Metrics 68

Social Media Today

MAY 16, 2023

A breakdown of audience engagement by format could further boost Shorts while a deeper revenue analysis shows creators where their income is coming from.

YouTube 214

YouTube Analytics Tools Analysis 214

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

JANUARY 9, 2024

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

Analytics 133

Analytics Sentiment Analysis How To 133

Hootsuite

DECEMBER 3, 2024

Key takeaways Social media measurement involves tracking social metrics using analytics tools to assess the success of your social strategy and how it aligns with broader business goals. Social media measurement involves using social metrics and analytics tools to track the success of your brand on social channels.

Social Media 115

Social Media How To Metrics HootSuite 115

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 141

Analytics LinkedIn Tools Marketing 141

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 127

ROI Analytics Influencer Campaign 127

Sprout Social

OCTOBER 28, 2024

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. These robust tools offer comprehensive monitoring and analytics.

Brands 118

Brands Sentiment Forums Brand Monitoring 118

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when placed in the context of what’s happening overall in your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 125

Analysis Social Media Tools HootSuite 125

Sprout Social

JULY 25, 2023

And 56% claimed they soon planned to invest more resources in social media data analysis. Google Analytics (GA) offers solutions to these multi-pronged questions around social media analytics. Read on to find out how Google Analytics for social media helps with stronger reporting.

Analytics 144

Analytics Report Social Media Google 144

Keyhole.co

MARCH 9, 2025

Well teach you how to use analytics tools for maximum impact. Knowing your audience isnt a guessing game; its an analytics game. All major social media platforms provide built-in analytics tools that are easy to use. Third-party tools bring depth and cross-platform insights that most native analytics simply cant match.

Travel 52

Travel Analytics Social Media Engagement 52

Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 132

Analytics Tools Strategy Price 132

Webbiquity SMM

MAY 9, 2023

What types of tools will be leveraged for execution and analysis? Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. Use tools like SEMrush , Google Search Console, and web analytics software to conduct comprehensive audits.

Social Media 309

Social Media Tips Marketing HootSuite 309

Sprout Social

JANUARY 31, 2025

Mastercard started jumping on microtrends with AI data analysis Global brands need a head start if theyre going to respond to social media microtrends (conversations that dominate social platforms for three days, max). Lets look at some AI in social media examples to see how brands use AI to their advantage.

Examples 119

Examples Social Media Strategy Sentiment 119

Hootsuite

FEBRUARY 7, 2024

So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? Hashtag analytics are data that provide information about the performance of hashtags on social media. 1 Analytics Tool for Growth Beautiful reports. From Creator Tools, tap Analytics , and then tap any post.

Hashtag 129

Hashtag Analytics Tools HootSuite 129

Hootsuite

OCTOBER 30, 2024

Most social media platforms provide built-in analytics that can offer in-depth audience insights like: Demographics. Psst: If collecting analytics for all of your brand’s platforms seems daunting, give Hootsuite Analytics a try. Age, gender, and location can help you understand who your followers are.

Social Media Management 130

Social Media Management Social Media HootSuite Metrics 130

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Hashtag 135

Hashtag Analytics LinkedIn Content 135

Buffer Social

DECEMBER 16, 2024

If you have a Bitly account, you can connect it to Buffer to use your custom domain and get your link analytics in Bitly. Each website can have its own settings and analytics, making it easy to manage different brands from one dashboard. link — effectively removing a step in your posting process. Price: The buff.ly

URL 110

URL Price Analytics Features 110

Oktopost

APRIL 27, 2025

Web analytics : Tools like Google Analytics can tell you how many people are visiting your site, where theyre coming from, and what actions they take there. Comparative analysis: quantitative vs qualitative Now that weve broken down both types of marketing intelligence, lets compare them side by side.

Marketing 83

Marketing Sentiment Analysis Metrics 83

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

Analysis 123

Analysis Report Examples Tools 123

Sprout Social

SEPTEMBER 10, 2024

Soon, Premium Analytics customers will be able to track and report on overall comment sentiment across posts, giving teams a clearer sense of what content resonates and how to optimize their strategy accordingly. Industry Themes —We’re introducing new ways to accelerate social data analysis with industry-specific Listening Themes.

Widget 126

Widget Sentiment API Team 126

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

Analytics 140

Analytics YouTube Tools Comparison 140

Buffer Social

JANUARY 16, 2025

BuzzSumo Talkwalker Mention Advanced analytics Starts at $49/month for up to 5,000 mentions. Compare your brand’s analytics with competitors. It can help you safeguard your brand reputation by conducting a sentiment analysis, finding trending topics in your niche, and monitoring customer sentiment in online conversations.

Tools 122

Tools Sentiment Price Social Media Management 122

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Analysis 121

Analysis Template Templates Examples 121

Sprout Social

MARCH 27, 2025

If your team requires deeper analytics, advanced automation or seamless integration with other marketing technologies, its essential to choose a platform that aligns with your goalsnot just one that checks the basic social media management boxes. Screenshot 9.

HootSuite 97

HootSuite Social Media Management Collaboration Analytics 97

Oktopost

FEBRUARY 6, 2025

The report analysis proves that B2B social drives engagement and lead generation; some strategies are more impactful than others. Oktopost’s comprehensive analysis of 9,346 LinkedIn company posts from January to October 2024 reveals fascinating insights into the delicate balance between engagement and traffic generation.

B2B 99

B2B Research Engagement Metrics 99

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 145

Analytics Tools How To Metrics 145

Hootsuite

JANUARY 17, 2025

It uses enhanced sentiment analysis to tell you how they really feel. Hootsuite Analytics is a social media analytics tool that lets you easily track the performance of all your social channels in one place so you can replicate what works and get more engagement. This helps you gauge public opinion related to your cause.

Social Media 110

Social Media HootSuite How To Policies 110

Ignite Social Media

APRIL 9, 2025

In the world of social media analytics , there is a seemingly endless variety of metrics. A marketing manager might benefit from more in the weeds reporting that focuses on those day-to-day tactical decisions and analysis. KPIs are the numbers that analysts use to assess how well the implemented strategy is performing. Seasonally?

Report 78

Report Social Media How To FeedBurner 78