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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

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How to use AI analytics for targeted business decisions

Sprout Social

Enter AI analytics. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? And because data analysis is automated, it removes dependencies on manual tasks, increasing the accuracy of results and timeliness of reports.

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What every consultant should know about social media analytics

Sherrilynne Starkie

It takes being logical, objective and analytical too. Effective social media analysis takes the right combination of hard skills and softer aptitudes. A good social media consultant will be au fait with: Google Analytics and Tag Manager. Native platform analytics including Facebook, Twitter, LinkedIn and Snap.

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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

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Ignite Social Media Announces Release of Groundbreaking Ebook: “Social Media & AI: An In-Depth Analysis”

Ignite Social Media

Cary, NC – January 30, 2024 – Ignite Social Media, a pioneer in the social media marketing space, today announced the launch of its latest ebook, “Social Media & AI: An In-Depth Analysis.” ” “Social Media & AI: An In-Depth Analysis” is not just another overview of AI’s potential impact on marketing.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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4 Twitter Analytics Tools You Can’t Ignore

agora pulse

Use one of these Twitter analytics tools to better analyze your performance (or someone else’s). Luckily, you can choose from a variety of Twitter analytics tools to help you do this. Which are the best Twitter analytics tools with which to get started? Twitter Analytics. Don’t count Twitter out. Agorapulse.

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