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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Arm your manager with a mobile device and an email alert system: For the final question of the #socialmedia chat, we talked about tips for businesses looking to take advantage of Foursquare. link] (from @jaybaer) dannyflamberg FourSquare might have big potential but it has two immediate problems.

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The Power of Facebook Advertising [Infographic]

Mindjumpers

Just over 50% of Facebook’s users are on mobile – that means 543 Million mobile users. In an analysis of over 60 campaigns on Facebook, 49% had a 5x return on investment, 70% had a 3x or greater return. Similar Posts: Do’s and Don’ts for Community Management [Infographic]. More than 3.2

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The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. I hope to see you there!

Marketing 258
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Local/Mobile Search. Today, I turn 30.

Marketing 279
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others. As Davis, et.al. 2003) write, "kowledge translation.

Mobile 100
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Years ago we talked about how we didn’t want Mobile ads popping up just as you walked in front of Starbucks for example. There is a huge opportunity here that some company needs to fill fast.

Marketing 217
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10 Reasons Market Research is Critical to Social Media

Adam Cohen

The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it. Do your customers have a need for community, convenience, or collaboration? The CMO will also want to know the data. 3. “We’ve got data!

Research 265