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Common audience analysis mistakes and how to avoid them

Audiense

Accurate audience analysis is the backbone of any successful marketing strategy. However, many marketers make common mistakes that can lead to incorrect conclusions and ineffective campaigns. Here are the most frequent audience analysis mistakes and how to avoid them.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Read on to learn how to run an effective social media competitive analysis. Even if you don’t currently advertise with Google, the Keyword Planner is free, making it one of our favorite competitive analysis tools. Instagram Competitive Analysis Image source How often do they post? What types of media do they post?

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SWOT Analysis for Marketing Strategy: Assessing Your SMB’s Strengths and Weaknesses

The Social Media Hat

SWOT analysis crucial for SMBs' informed marketing strategy decisions. The post SWOT Analysis for Marketing Strategy: Assessing Your SMB’s Strengths and Weaknesses appeared first on The Social Media Hat.

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Ultimate audience analysis toolkit for small agencies [Free templates]

Audiense

I’m really excited to share something you’re going to love – our Audience Analysis Toolkit , made for small agencies but applicable to anyone who uses audience intelligence and analysis in their day-to-day operations.

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The Impact of AI on Social Media Marketing

Webbiquity SMM

Image credit: Possessed Photography on Unsplash This technology has become a powerful tool at the forefront of innovation, particularly in the marketing world. In social media marketing, AI is not just a buzzword; it’s a game-changer. This post explores the different facets of AI’s influence on social media marketing.

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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. The thing is, your own performance analysis is much more valuable when your marketing efforts are placed in the context of your industry niche. And to understand that context, you need competitive analysis tools. Clear data.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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