Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 114

Social Media Strategy Marketing How To 114

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. An overwhelming 92% are only using data analysis tools provided with their current marketing stack, and nearly half aren’t even using advanced functionalities. . The problem?

Analysis 139

Analysis B2B Data Tools 139

Sherrilynne Starkie

JANUARY 8, 2018

Video Production Social networks are increasingly optimised for video content. Interpret social media data and web analytics, identify thought leadership content, identify influencers, search engine research. Analysis Turns data into actionable insight. Automation Useful in real time media monitoring and media analysis.

Skills 334

Skills Social Media Sysomos Diagrams 334

Hootsuite

NOVEMBER 21, 2024

If you work in social media marketing, odds are you’ve been told (or haunted by) this one phrase. Well, as is often the case on social media, change is in the cards for 2025. And according to Hootsuite’s 2025 Social Media Trends report , attitudes toward ‘going viral’ have soured. Download now What is viral marketing?

Marketing 118

Marketing Trends HootSuite Social Media 118

Sprout Social

OCTOBER 10, 2024

LinkedIn LinkedIn’s user base primarily consists of Gen X and Millennial corporate professionals, making it the go-to platform for everything career-related—jobs, networking, professional development and personal brand building. As the leading platform for B2B marketing, it’s also an excellent place to source leads.

Social Media 120

Social Media Brands Reddit B2B 120

Hootsuite

OCTOBER 7, 2024

Wondering which of your social media tactics are working? Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Then, click on Competitive analysis in the Benchmarking section.

Analytics 115

Analytics Social Media Tools HootSuite 115

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. Social media is always changing! What is social media marketing?

Template 109

Template Templates Social Media Strategy 109

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. Social Media Monitoring Tools. Social Network-Specific Tools.

Social Media 198

Social Media Tools Netvibes Lithium 198

Hootsuite

FEBRUARY 5, 2020

Start with a social media competitive analysis. This guide will teach you how to conduct your own, but first… Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is competitive analysis?

Analysis 145

Analysis Template Templates Social Media 145

Oktopost

AUGUST 1, 2024

By 2027, GenAI will take over 30% of traditional lead generation tasks such as lead scoring and customer data analysis. of marketers state generating high-quality leads is their biggest challenge. More than that, social networks are wising up, and for B2B marketers, that includes LinkedIn.

B2B 118

B2B Team Social Media Management Analysis 118

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. Benchmark your social performance.

Analysis 144

Analysis Strategy Sentiment Comparison 144

Hootsuite

OCTOBER 13, 2020

Bonus: Get a free social media sentiment report template to easily track audience sentiment over time. What is a social media sentiment analysis? A social media sentiment analysis tells you how people feel about your brand online. Measuring social sentiment is an important part of any social media monitoring plan.

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Analytics 104

Analytics Social Media Tools Price 104

Buffer Social

MARCH 10, 2025

This analysis covers 1.7 That’s a lot of data — but as with any social media study, context matters. What we’re measuring In this analysis, engagements refer to the total number of interactions a post receives — likes, comments, reposts, all of it.

Patterns 99

Patterns Analysis Comparison Data 99

Buffer Social

JANUARY 29, 2025

It’s a social media tip successful creators, marketers, and even platform bosses (thanks, Adam Mosseri ) share all the time. The more you post, the better your chances of success on all social media platforms. Why this matters Social networks want to keep their users entertained, engaged, and coming back for more.

Comments 115

Comments Study Posterous Analysis 115

Buffer Social

NOVEMBER 7, 2024

Competitor analysis can be hard. At least that’s what I felt when I was just getting started with competitive analysis. But before we start… What is competitor analysis? Competitor analysis is the process of evaluating your direct competitors’ companies, products, and marketing strategies.

Analysis 120

Analysis Template Templates Examples 120

Pam Moore

JULY 17, 2017

Plus, trying to keep up with the rate of innovation happening on the top social networks is a job in itself. The only guarantee we have on the social web today is change. Social networks such as Facebook, Instagram, LinkedIn, Twitter, Snapchat and more are innovating faster than most businesses can even keep up.

Social Media 167

Social Media Marketing Training Analysis 167

SocMed Sean

JUNE 16, 2018

As a content marketing advocate for both personal blogs and businesses, I get asked this question a lot. Google is the most popular, but the analysis below and recommended tips also work for ranking well in Bing, Yahoo, and most other popular search engines. The answer I usually give to my clients is they start to rank in 60-90 days.

Google 272

Google Analysis Engineering Organization 272

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 120

Analysis Report Examples Tools 120

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 2) Netvibes.

Social Media 221

Social Media Tools Netvibes Samples 221

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Reasons To Continue Marketing On YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Oktopost

NOVEMBER 20, 2024

“What you desire to appear” refers to how others perceive you, or in the case of B2B social media reputation management, the perception your audience has of your business on social media platforms. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Oktopost

JULY 8, 2024

67% of marketers admit they need an up-to-date understanding of their customers’ needs and preferences, which hinders their ability to meet demand generation objectives. But before you inject your money and time into a detailed consumer analysis, you should understand the key trends in demand generation strategies this year.

B2B 105

B2B Influencer ROI Authentication 105

Hootsuite

NOVEMBER 21, 2023

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 116

Analysis Social Media Tools HootSuite 116

Pam Moore

DECEMBER 19, 2017

Is your Facebook marketing strategy and business Page ready for 2018? It's not just marketing buzz or hype. The power and business value is there for the taking for marketers willing to put in the effort to understand how the platform can work for their business. The truth is Facebook marketing is not easy. daily and 2.07

Facebook 166

Facebook Marketing Training Templates 166

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Social Profit Factor Training Academy and Marketing Nutz Can Help! .

Content 166

Content How To Marketing Training 166

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. No problem, right? The top-ranked listing in the SERPs get 55% of the clicks.

SEO 239

SEO Strategy Tips Marketing 239

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. How to leverage visual marketing and social media to humanize your brand during the holidays. Audience Analysis Worksheet.

Social Media 165

Social Media How To Marketing Training 165

Buffer Social

JANUARY 16, 2025

Discover niche markets for your products. Awario Quid 6 top social listening tools in 2025 The perfect social listening tools will help you track brand mentions and online conversations about your brand, competitors, and industry in the most relevant channels. SparkToro’s benefits go beyond social listening.

Tools 121

Tools Sentiment Price Social Media Management 121

Hootsuite

JANUARY 15, 2025

Plus, they help us understand LinkedIn’s impact on businesses and organizations that use the platform for marketing, lead generation, hiring, and more. As we enter 2025, let’s look at some key LinkedIn statistics you need to know to inform your LinkedIn social media strategy. Source: Pew Research 21.

Statistics 108

Statistics LinkedIn Strategy B2B 108

Pam Moore

NOVEMBER 12, 2017

Are you a digital or social marketer wanting to progress in your business and marketing career? Social media is not a band-aid for a broken business. Business owners and leaders must start being more careful of who they hand over the social media keys to. Understanding marketing. Click To Tweet.

Social Media 166

Social Media Marketing Training Skills 166

SocMed Sean

JULY 17, 2018

Thanks to Kevin for sharing his insights on the skills that every marketer should learn. While a college degree is definitely a great place to learn the mechanics of marketing, these “soft” skills can be the difference between becoming a good marketer and a great marketer! Skill #2: Analytics.

Skills 220

Skills Marketing Posterous Team 220

Social Media Strategies Summit

JULY 26, 2024

Did you know that 68% of marketers admit they’re concerned about the return of their social media activities? Image source To make big decisions about where and how to spend your social media marketing bucks, you need to understand the impact of every platform, strategy, and tactic you employ. 5 from 1,476 reviews 4.3/5

Analytics 245

Analytics Social Media Tools Price 245

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. There’s a wide range of social media management tools designed to help you succeed with your social media marketing efforts.

Social Media 243

Social Media Tips Metrics B2B 243

Hootsuite

NOVEMBER 26, 2024

Public sentiment analysis It’s important for government agencies to understand how people feel about the work they do. Create custom alerts using relevant keywords and topics in combination with sentiment analysis. It uses enhanced sentiment analysis to tell you how they really feel.

Tools 109

Tools Sentiment HootSuite Analysis 109

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 140

Sentiment Marketing Analysis Loyalty 140

Pam Moore

APRIL 22, 2017

There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. 84% of women turn to social networks before making a purchase decision!

Influencer 166

Influencer Tips Marketing Training 166