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Social media audience analysis: An easy tactical guide for 2025

Hootsuite

Done right, social media audience analysis goes beyond the basics. It can give you actionable insights to drive your social strategy. Key takeaways Social media audience analysis is about more than just demographics. What is social media audience analysis? You don’t need to reach them on all seven.

Analysis 104
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8 Social Media Competitor Analysis Tools To Help You Get Ahead

Hootsuite

Social media competitor analysis tools should be a staple in every social manager’s toolbox. Unfortunately, there’s often a temptation to focus inward and get stuck micro-analyzing your own internal social media performance. And to understand that context, you need competitive analysis tools. Clear data.

Analysis 109
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The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 322
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Time To Evolve How We Target Social Media?

Dave Fleet

As social networks become more and more prevalent, we’re at the point now that almost every client brief appears to point, on its surface, to one of a few key networks. We need to reach our target market in the place they inhabit. What are the norms within the different social networks?

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis. How large is their following?

Analysis 216
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How to Create a Social Media Marketing Strategy in 7 Steps

Buffer Social

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?