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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. At first glance it seems similar to Google Analytics in nature – in fact, I previously under the incorrect impression it simply connected social media traffic to web analytics.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

Busy social marketers need effective social media analytics tools to focus their efforts. What are social media analytics tools? Social media analytics tools are apps and dashboards that allow you to gather information about your social media performance and your audience.

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5 best Pinterest analytics tools

Unmetric

Social networks solely built for visual-sharing attract brands like a moth to a flame. In fact, e-commerce businesses benefit the most out of this network by creating an effective visual presence on Pinterest to reroute the audience to their own sites. networks (Pinterest, Instagram, Facebook, Twitter, YouTube, and LinkedIn).

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21 best social media analytics tools

Unmetric

We all know how big of a role social media plays for business and that managing multiple social accounts on different social media networks can be time-consuming. But luckily there are several analytical tools to help marketers automate such mundane activities. Pricing: $29 – $129 per month. TapInfluence.

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7 best LinkedIn analytics tools

Unmetric

While LinkedIn’s own channel analytics might tick your basic needs, we’ve listed a few other analysis tools that will help you track and monitor your social strategy and achieve your goals on LinkedIn. Download analytics reports on your LinkedIn performance with insightful charts and graphs. Downloadable PDF analytics reports.

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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

What are social media analytics? First, before we jump into some of the excellent social media analytics tools available, I wanted to talk briefly about how we define social media analytics. By paying close attention to social media analytics, you can measure your performance against your social media goals.

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Coming Soon to Hootsuite: Composer, Analytics, and Customer Care Updates

Hootsuite

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. This will be available within Analytics. This fully rounds out our Twitter reporting so that you don’t need to rely on native analytics to report on the performance of your Twitter content.

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