Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 141

Analytics LinkedIn Tools Marketing 141

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). These tools can help you find out. 1) Socialbakers.

Social Media 213

Social Media Tools Netvibes Sample 213

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. Read on to dig into how to track social media analytics and social post analytics, and why these numbers are key to unlocking your engagement and reach. What is social media analytics? How to track social media analytics.

Analytics 144

Analytics Social Media HootSuite Templates 144

Sprout Social

FEBRUARY 29, 2024

The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy. TikTok analytics tools give you more complete insight into the effectiveness of your marketing strategy.

Analytics 134

Analytics Tools Strategy Price 134

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

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Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. So where exactly can you find the hashtag analytics you need to do all of that? What are hashtag analytics? 1 Analytics Tool for Growth Beautiful reports.

Hashtag 116

Hashtag Analytics Tools HootSuite 116

Sprout Social

SEPTEMBER 6, 2022

That’s where YouTube analytics comes in. There are tons of YouTube analytics tools that can give you comprehensive insights into your performance. We’ve put together a list of the best YouTube analytics tools that can give you an inside look into your YouTube performance. YouTube Analytics. YouTube Analytics.

Analytics 141

Analytics YouTube Tools Comparison 141

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. How to use YouTube analytics. Here’s how to use YouTube analytics on desktop and mobile.

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Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. What are TikTok analytics tools? TL;DR: Without a TikTok analytics tool, you’re essentially working in the dark.

Analytics 102

Analytics Tools HootSuite Social Media Management 102

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. How to use Facebook analytics.

Analytics 145

Analytics Facebook HootSuite Overview 145

Hootsuite

MARCH 2, 2021

Pinterest analytics tools let you pinpoint where your campaigns stick. Whether you’re starting from scratch or in need of a refresher, learn which metrics to track, what they mean and how to read Pinterest Analytics correctly. How to check your Pinterest Analytics. To use Pinterest Analytics, you’ll need a business account.

Analytics 145

Analytics Tools HootSuite Tips 145

Social Media Strategies Summit

SEPTEMBER 22, 2021

Upgrade to $5 per social channel per month to access publishing, analytics & engagement tools for social media geeks. Measure audience behavior and engagement through analytics and reporting tools. It’s even possible to conduct the multi-year analyses required to identify big-picture trends. Key Features. Brandwatch.

Social Media 183

Social Media Tools Sentiment Price 183

Webbiquity SMM

JULY 23, 2024

Moreover, AI-powered analytics can predict trends, helping companies stay ahead of the curve. Tools like BuzzSumo identify trending topics relevant to your industry. Image credit: Kapwing Moreover, sentiment analysis tools like Brandwatch and Brand24 help you understand audience reactions.

B2B 213

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Hootsuite

FEBRUARY 5, 2024

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. Keep reading to find out how to get started with tracking Instagram analytics, learn which metrics matter the most, and get comfortable with reporting your Instagram results to your boss. What are Instagram analytics?

Analytics 123

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Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

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Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 113

Analytics Tools Facebook HootSuite 113

Sprout Social

DECEMBER 9, 2020

But even amid the panic and the uncertainty, people found new ways to connect with each other through social media trends. In particular, food trends like dalgona coffee and homemade sourdough bread brought people all over the world together. Soon, brands joined in on these trends too.

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Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 98

Analytics Conversation Brands Sentiment 98

Hootsuite

NOVEMBER 4, 2024

Audience demographics Hootsuite Analytics These are the basic characteristics of your audience – things like age, gender, language, and location. How to get these insights You can find this information in the native analytics tools of most social media platforms, or in a dedicated social media analytics tool.

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Analysis Social Media HootSuite Sentiment 97

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter tools for analytics. Twitter Analytics Dashboard. Every Twitter account has free access to the Twitter Analytics Dashboard. Hootsuite Analytics. Or to get more Twitter followers ? SocialBearing.

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

OCTOBER 24, 2023

This is where social media analytics for LinkedIn comes in. But with a market that’s flooded with options, you may have a hard time choosing the best LinkedIn analytics tool for your business. Why do you need a LinkedIn analytics tool? Which LinkedIn analytics tool is the best and why? Let’s take a look.

Analytics 102

Analytics LinkedIn Tools Marketing 102

Hootsuite

SEPTEMBER 14, 2023

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

Social Media 125

Social Media Sentiment HootSuite Analysis 125

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand.

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Tools Strategy Brands Sentiment 138

Buffer Social

JANUARY 16, 2025

They help you monitor brand mentions on major social media platforms, identify emerging trends in your niche, and package these online conversations into actionable insights for your social media strategy. Google Alerts Answer Socrates Exploding Topics Finding trending topics Free plan available. Spot trends before they go mainstream.

Tools 123

Tools Sentiment Price Social Media Management 123

Sprout Social

JANUARY 19, 2021

Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand. . Analyze conversation trends to stay aligned with your audience

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Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

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Sprout Social

JANUARY 12, 2021

With analytics tools like Sprout Social, you can view performance data post-by-post, sort by KPIs and efficiently determine which content to create more of. Always look at engagement and sentiment. But going a layer deeper, sentiment, feelings and emotions are what drive a person’s reaction to your content.

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Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. This helps you stay on top of the latest industry trends and identify untapped business opportunities. Brand-specific conversations give you more visibility into customer experiences and brand sentiment.

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Tools Tweetdeck Brands Sentiment 136

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Let’s get to know these technologies better.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Sprout Social

FEBRUARY 7, 2024

Marketers use CI tools to learn from their competitors, anticipate their moves, identify gaps and opportunities in the market, stay on top of industry trends and develop competitive strategies that help their business stay ahead of the game. Keep track of industry trends Using a CI tool isn’t just about spying on the competition.

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Tools Sentiment Marketing Reputation 129

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 143

Patterns Sentiment Analysis Proposal 143

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 145

Data Social Media Metrics Analytics 145

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

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Brands How To Sentiment Metrics 142

Oktopost

MAY 13, 2024

B2B marketing analytics are advancing at a pace that can seem daunting even to seasoned and tech-savvy marketers. Many B2B companies are leaving revenue on the table because they are unable to capitalize on the full potential of modern data analytics. What are B2B marketing analytics?

B2B 83

B2B Analytics Marketing Hubspot 83

Sprout Social

SEPTEMBER 26, 2024

Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. It helps you spot trends or potential issues and respond to them quickly. Do you want to improve brand sentiment by tracking the ratio of positive to negative comments and reviews?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Sherrilynne Starkie

JULY 3, 2018

A couple of weeks ago, IABC Ottawa asked me to facilitate a conversation of special interest group that is focused on major trends in communications measurement and social media evaluation. What kind of insights can we get from different analytics tools? Sentiment analysis is another. how can we track things easier?

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Policies Project Metrics Sentiment 231

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. This information can help businesses understand their overall audience demographics and brand sentiment. Learn more about social media analytics here.

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