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Instagram 101: How to Get Your Small Business Started on the Platform

Social Media Strategies Summit

Take a look at the way the apparel brand, Knix, supports visuals of its new store with a heart-warming caption: Image via Instagram. Leverage the Right Hashtags. One of the ways through which Instagrammers find new content is hashtags. To benefit from hashtags, you’ll have to do some research. Image via Instagram.

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10 Ways to Boost Your Social Media ROI

Social Media Strategies Summit

Their follower relationships are authentic and deep. For instance, if you own an apparel brand, hiring a fashionista blogger as an affiliate would be natural and profitable. To give an authentic flavor to their affiliate marketing, the brand gives its affiliates some of their products to try out. Need inspiration? Need evidence?

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How This Fashion Brand Found the Sweet Spot in Blogger Relations

Convince & Convert

He invites them to come to the store, try on apparel, and take home something for free for authentic word of mouth buzz about the stores. He had bloggers perform a new social media challenge and share it with a branded hashtag. After this campaign and event, some of the bloggers approached Sam to work with him again!

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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Although B2B marketing organizations are not trying to sell a trendy juice cleanse or apparel item, using professional influencers can be a game-changer in many industries. Of course, don’t copy a strategy that is not authentic to your organization. Use Hashtags Carefully. Find the Right Collaborations.

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How Brands Can Collect Higher-Quality UGC

Pixlee

Consistently creating authentic, relevant, and engaging content on a regular basis can be challenging. HYLETE, a fitness and apparel company, has a place on their website in the “Community” section for consumers to upload content. . Here’s an extra tip: Have each participant utilize your official contest or campaign hashtag to join.

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How to reach younger consumers: 9 legacy brands adapting for new audiences

Sprout Social

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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