Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPC 279

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191

Mobile Strategy Marketing Insurance 191

Dave Fleet

FEBRUARY 21, 2011

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. WSJ: Smart Dictators Don’t Quash the Internet.

SEO 262

SEO Mobile Foursquare Journal 262

Buzz Marketing for Technology

FEBRUARY 2, 2011

Said differently, I think they are looking for Marketing Technologists! This got me thinking about an idea I’ve had for the past year about the need for a new role in the marketing organization: Marketing Technologist. In researching the concept further, I came across the Chief Marketing Technologist blog by Scott Brinker.

Marketing 265

Marketing iPad Applications B2B 265

Sherrilynne Starkie

JULY 19, 2014

Ads Manager is now available on mobile devices. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. This new service will be a boon to busy marketers. View insights.

Facebook 319

Facebook Mobile Privacy Advertising 319

Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. population are avid mobile Internet users, according to 2011 U.S. Are you planning the same for your mobile site?

Mobile 197

Mobile Cost Retail comScore 197

Harp Interactive

AUGUST 26, 2010

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Who Is the Target Customer?

Study 285

Study Social Media Survey Conference 285

Mindjumpers

MARCH 1, 2011

Tweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design. MingleBird – a mobile socializing application. It’s a mobile app, only on iPhone right now (personal shout out – speed up the Android version, guys!)

Applications 263

Applications Foursquare Badge Mobile 263

Convince & Convert

NOVEMBER 25, 2014

To understand the meaning behind downloads for your mobile app, you need to know how to track conversions effectively. On a mobile app, a download is by no means a conversion, although it does have valuable data that can increase your conversions. A conversion is when a mobile app boosts sales, whether directly or indirectly.

Mobile 160

Mobile Conversation How To Applications 160

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 9 General Marketing Stats.

NewsCred 277

NewsCred Statistics Social Media B2B 277

The Realtime Report

DECEMBER 27, 2016

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy.

Mobile 135

Mobile Strategy SMS Automotive 135

The Realtime Report

DECEMBER 9, 2017

Machine Learning Applications To Give Your Startup A Competitive Edge. billion healthcare market, and its banking on machine learning powered startups to achieve that end. The machine learning market is expanding at an explosive annual compound growth rate of 44.1 billion by 2022, markets and markets projects.

Startup 150

Startup Applications Microsoft Banking 150

Buzz Marketing for Technology

APRIL 3, 2011

Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. I was really surprised and excited to learn that Microsoft is taking the Digital Marketing place very seriously since they are one of the largest players in the space!

Sharepoint 261

Sharepoint Microsoft Marketing Content management systems 261

Buzz Marketing for Technology

OCTOBER 6, 2010

I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Applications – Facebook Applications is a business model similar to Apple App Store (which is a pretty darn good business model too!).

Facebook 260

Facebook Applications Yahoo Social Networking 260

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?)

B2B 306

B2B Trends Analysis Marketing 306

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265

Research Social Media Marketing Retail 265

Social Media Marketing

APRIL 14, 2020

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? Samples of this category are calculator, flashlight, alarm, reminders and weather.

Mobile 95

Mobile Strategy Marketing Applications 95

Techipedia: Tamar Weinberg

JANUARY 5, 2011

2010 by far was the biggest year yet in the Internet Marketing realm. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Content Development/Marketing. Pay-Per-Click (PPC) Marketing. Affiliate Marketing.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Mindjumpers

JULY 27, 2012

With MTV’s new interactive platform app, Under The Thumb , users can stream MTV shows – past and present – with mobile devices on demand. The application also allows users to connect with each other with built–in Facebook for real time synchronized viewing and chatting. Similar Posts: The Impact of Mobile Web Usage [Infographic].

Mobile 250

Mobile Statistics Apple Advertising 250

Buzz Marketing for Technology

OCTOBER 20, 2010

Hello affiliate marketing – I love it! Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social. For marketers the like button holds some significant promise for extending the lifespan of your content. but I digress …).

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Pam Moore

MAY 21, 2017

Social media and influencer marketing can help optimize results of your new business, product, service or mobile app launch when done right. The key to a successful business, product, service, or mobile application launch is proper planning. How not to do influencer marketing and reach out to influencers online.

Influencer 167

Influencer Products Social Media How To 167

Social Media Marketing

SEPTEMBER 10, 2017

Mobile Marketing promoting is another meaning of web showcasing. Mobile phones have turned into a necessary piece of our life and steady utilization of cell phones in day by day life presents a thought for the improvement of this system. Marketing Via SMS and MMS SMS and MMS advertising are getting an enormous change showcasing.

Mobile 104

Mobile SMS Marketing Wireless 104

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” What can SMB marketers learn from the biggest brands on Facebook? Many (most?)

Facebook 233

Facebook Marketing B2B Advertising 233

Bill Hartzer

NOVEMBER 2, 2021

I’ve read quite a number of trademark applications over the years, as part of my expert witness work , but also as part of DNProtect , but when I looked at the Meta trademark application from Facebook, my jaw dropped. The screen capture above is only the beginning, it only shows a small part of the Meta trademark. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Buzz Marketing for Technology

APRIL 4, 2013

Posted in Advertising Applications Content Marketing Crowdsourcing Visual Recognition. Marketers have been trying to capture that magic moment when a potential consumer is actually looking to interact with your brand. While interesting, however, this is not what I am talking about. Whether you call it Web 3.0

Crowdsourcing 185

Crowdsourcing Mobile Applications Hashtag 185

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. There are benefits and useful applications for them, either technical or industrial for the most part.

Brands 274

Brands SMS Hubspot Mobile 274

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Here are some applications of meta tags and arguments as to why you should be using them.

Marketing 264

Marketing SEO Case Study Small Business 264

Mindjumpers

DECEMBER 12, 2014

Only then it will be possible to create authentic branded content that works for a local market, embracing the local trends, traditions and humor. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social.

Social Media 252

Social Media Brands Content Communities 252

Techipedia: Tamar Weinberg

AUGUST 2, 2011

He’s also founder of Exploring Social Media , a social media marketing program for beginners to teach them how to best understand and make sense of this online phenomenon for marketing. Samir Balwani is a marketing strategist and Director of Member Acquisition for StyleCaster. Samir Balwani. Adam Singer. Kristi Hines.

Tools 277

Tools Tips Marketing Social Media 277

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. A Prime Opportunity Within a Mobile-First Landscape. Brands are optimizing for mobile experiences. P2P Texting stats from Hustle.

Strategy 218

Strategy Marketing SMS Mobile 218

Webbiquity SMM

APRIL 23, 2013

Content marketing represents the most fundamental and widespread rethinking of marketing practices in decades. Content marketing turns the dominant paradigm of the last half-century—interruption-based mass marketing—on its head. Content Marketing Guides, Tips and Tactics.

Content 233

Content Tips Marketing B2B 233

Mindjumpers

OCTOBER 26, 2012

Besides the many improvements to the industry Facebook has become, the platform itself has undergone substantial changes the past year as well, improving the marketing potential for brands as well as the level of relevance to the private users. Statistics: Facebook on Mobile [INFOGRAPHIC]. S/he has an average friend base of 130 people.

Facebook 260

Facebook Statistics Mobile Applications 260

The Social Media Incubator

DECEMBER 22, 2014

As Facebook’s organic reach continues to shrink, online marketers are flocking to buy ads in order to get messages to their target audience. Pay to play. This is the mantra of social networks in today’s digital advertising age. While that continues, you can almost count on 2015 bringing more of it. LinkedIn will become B2B leader.

Marketing 182

Marketing B2B Engineering Social Networking 182

Idaconcpts

SEPTEMBER 2, 2014

Past entrepreneurs used to rely on traditional marketing, such as billboard or newspaper advertising, but today’s platform resides squarely on social media. Incorporate Mobile Apps. Social media also touches on mobile applications or apps. The mobile section provides the basics for people on the go.

Marketing 155

Marketing Virtual World Patterns Mobile 155

Techipedia: Tamar Weinberg

MAY 5, 2010

Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Of course, you can also just use a Facebook application for that. I am one of those users. Buy something, get something.

Facebook 279

Facebook How To Marketing URL 279

Buzz Marketing for Technology

MARCH 1, 2011

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us. Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Radian6 215

Radian6 Data Analytics Applications 215

The Marketing Blog

SEPTEMBER 19, 2010

Poken was originally launched by a Swiss start-up in 2008 and is being marketed/sold in India by a Hyderabad based company. Penetration Problems: The distribution problem looks very similar to the Reliance mobile issue. Cultural Differences: India as a market is fundamentally different when compared with the Western world.

Social Networking 240

Social Networking Web 2.0 iPhone Mobile 240