Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. for the authentic connections and brand equity you can build. Trust = builds customer loyalty. But is Reddit where you should market your business?

Reddit 96

Reddit Tips HootSuite Marketing 96

Buffer Social

NOVEMBER 25, 2024

It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. As consumers are increasingly skeptical of traditional brand-led advertising, influencer marketing offers something different: authentic recommendations from trusted voices. "We

Influencer 114

Influencer Strategy Tips Marketing 114

Social Media Strategies Summit

NOVEMBER 18, 2020

If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Their follower relationships are authentic and deep. Build Brand Loyalty with Discounts and Coupons. Image via Instagram. Need evidence?

ROI 246

ROI Social Media UGC Discount 246

Sprout Social

OCTOBER 23, 2019

Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. What is brand loyalty and why is it important? When people strongly favor a particular brand over all the others, that’s brand loyalty.

Loyalty 94

Loyalty Brands How To Discount 94

Sprout Social

JANUARY 27, 2025

Creativity is key herelet your products shine in a way that’s engaging and authentic. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. Cross-promotion is key. The value of a retailers email list is in repeat business.

Retail 80

Retail Social Media How To UGC 80

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 143

Strategy Brands Content UGC 143

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Its unique focus on niche interests and authentic discussions requires a tailored approach that prioritises genuine interaction and community building.

Statistics 73

Statistics Social Media Reddit Authentication 73

Sprout Social

JANUARY 29, 2025

By identifying patterns and preferences, AI helps tailor messages to individual users, leading to higher engagement, improved customer experiences and stronger brand loyalty. This data-driven approach helps you craft content that resonates deeply, drives engagement and boosts long-term loyalty.

Content 120

Content Marketing How To Patterns 120

Sprout Social

OCTOBER 24, 2019

It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. If a picture is worth 1,000 words, all of that UGC (an average of xx posts using a GoPro hashtag per day) adds up to volumes of pure marketing gold.

UGC 77

UGC Loyalty Brands Curation 77

Hootsuite

JANUARY 10, 2025

Be relatable and human Whether its sharing some behind-the-scenes content, presenting some honest and vulnerable emotions, standing up for your values or sharing a funny meme that acknowledges relatable experience, audiences are hungry for authenticity. More than 1.8 billion people use Facebook groups. Want more details?

Engagement 115

Engagement Facebook HootSuite UGC 115

Sprout Social

OCTOBER 3, 2024

This means more time for you to craft personalized content, build authentic relationships with your audience and achieve the best results during peak seasons. Plus, engagement peaks during the end-of-year holiday season, so this is truly the time when relevant, relatable interactions are key to boosting brand loyalty and sales opportunities.

Social Media 87

Social Media Patterns How To Analysis 87

Hootsuite

JANUARY 14, 2025

Use Quick Search to discover trending hashtags, brands and events anywhere in the world, or dive deeper for personalized insights on your brand to guide your Facebook Page strategy. As the platform shifts, treat it less like a traffic driver and more as a loyalty tool. But what exactly does that mean in practice?

Tips 109

Tips Facebook HootSuite How To 109

Sprout Social

MARCH 17, 2025

Audiences crave authenticity rather than trend-chasing; they want brands to listen to them rather than talk at them. Leaning into that helps build community and brand loyalty. And authenticity is key to a brand’s success onlinemore on that later. User-generated content is another great way to show up authentically.

Trends 63

Trends Social Media Authentication Skills 63

Hootsuite

JANUARY 13, 2022

This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. And it’s not just consumers who are passionate about authentic content. And there’s no other content type that’s more authentic than UGC from your customers.

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

AUGUST 9, 2020

While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. But building an engaging and authentic social presence is a lot of work. Don’t Forget Hashtags. Another common method is using trending hashtags.

Hashtag 133

Hashtag B2B Policies Authentication 133

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Earn long-term brand loyalty. Blog posts , press mentions and earned media.

Conversation 145

Conversation Review Marketing How To 145

Sprout Social

JULY 27, 2022

The handle embed also allows you to add Follow, Mention or Hashtag buttons. Embedded #hashtag button. It has one function: to enable your website visitors to Tweet about a given hashtag from your website. Users simply click on the Hashtag button, and a draft Tweet opens with the hashtag included. A hashtag (e.g.,

Feedly 145

Feedly Feed Embedding Twitter 145

Keyhole.co

MARCH 9, 2025

Identify Trending Travel Topics and Hashtags Online culture is complex and ever-changing. These tools scan conversations, posts, and hashtags across platforms and can identify upcoming trends before they blow up on all platforms. For a summer adventure, track discussions and hashtags related to your destinations.

Travel 52

Travel Analytics Social Media Engagement 52

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 127

Influencer Brands Collaboration Authentication 127

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Don’t forget to include the appropriate hashtag and handles. Tweet Type: What I’m Reading. CharityName.

Loyalty 60

Loyalty Twitter Brands Samples 60

Ignite Social Media

AUGUST 2, 2022

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Consider a branded hashtag and have your customers make use of it when tagging you. Doing so can encourage more user-generated content your way.

Strategy 182

Strategy Marketing Banking Influencer 182

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

Video 145

Video Engagement Hashtag Influencer 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

Examples 143

Examples Influencer Campaign Marketing 143

Sprout Social

JUNE 28, 2021

Maintain Hashtag “Hygiene”. Using too many hashtags on a post can look messy and unappealing. Just because you can add 30 hashtags on Instagram , doesn’t mean you should. Good social media etiquette is picking out only the most relevant hashtags for each post. In fact, it could even cultivate brand loyalty.

Social Media 133

Social Media Hashtag Privacy Reputation 133

Sprout Social

AUGUST 12, 2020

In the simplest terms, a brand community showcases brand loyalty at its best. Communities can also be built through a hashtag, similar to how photo editing app A Color Story has done. Let’s get started. What is a brand community?

Communities 145

Communities Brands How To Forums 145

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 134

Engagement Tips Loyalty Metrics 134

Sprout Social

NOVEMBER 11, 2019

For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. For example, Uniqlo promotes a dedicated Instagram Stories which shows off customers who use their #Uniqlo or #LifeWear hashtags. Make your advertising more authentic via influencers.

Marketing 109

Marketing How To Authentication Discount 109

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 137

Brands Sentiment How To Analysis 137

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 135

Social Media Sentiment Loyalty Microsoft 135

Sprout Social

MAY 18, 2023

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. Just beware crossing the line into clickbait territory, and stay authentic to your brand voice. As Greg says, “When in doubt write through a lens of empathy and authenticity.

Social Media 143

Social Media Templates Template Skills 143

Hootsuite

DECEMBER 6, 2021

Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos. That will ensure plenty of leads come to your page – and that your current followers are rewarded for their loyalty! Hashtag contest. Ideally what you’ll end up with is a hashtag with sizeable traffic.

Instagram 145

Instagram How To Hashtag HootSuite 145

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Reflection of brand authenticity For the same reason, people see the information provided by the advocate as more authentic.

Brands 144

Brands ROI UGC Authentication 144

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. It’s all about authenticity and relatability.

Influencer 132

Influencer Marketing Collaboration ROI 132

Pixlee

JANUARY 28, 2021

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Instead, you can develop a customer loyalty plan.

Loyalty 52

Loyalty Privacy UGC Communities 52

Sprout Social

APRIL 19, 2022

leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M The campaign helped e.l.f. It’s no wonder that Dunkin’ and e.l.f.

Collaboration 106

Collaboration Brands Loyalty Campaign 106

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. All about the “a” word: authenticity. Authenticity is more than a buzzword: it’s an essential aspect of every viral post or campaign. Ask yourself if your content checks every box in the authenticity checklist: Is your content relatable?

How To 145

How To UGC Authentication Campaign 145

Sprout Social

AUGUST 17, 2021

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Keep tabs on competitors , influencers, hashtags and more to make sure you can engage in any relevant conversation. What is community management?

Communities 141

Communities Engagement Tools Tweetdeck 141