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How to Optimize UGC for Employee Advocacy Success

Oktopost

Even in B2B, buyers seek authentic user-generated content (UGC) to help them make high-stakes purchasing decisions. Authentic UGC serves as social proof that your brand delivers on its promises and creates quality products that inspire loyalty. Source How Can You Influence Your Employees to Create UGC?

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How to master social media for retail in the UK

Sprout Social

Creativity is key here—let your products shine in a way that’s engaging and authentic. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. Cross-promotion is key. The value of a retailer’s email list is in repeat business.

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7-week influencer marketing strategy template

Sprout Social

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. Long sales cycle? Poor retention?

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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

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Authentic marketing myths and tips for getting it right

Sprout Social

Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Influencer marketing statistics for Australia 2025

Sprout Social

The takeaway: Influencer marketing in Australia shows rapid growth and a desire for authenticity, high social media engagement and consumer trust. These higher engagement rates are likely due to their niche audiences, authenticity and relatability. But they also want authenticity.

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Employee advocacy: How it works + how to get started

Hootsuite

Search for the #sephoralife hashtag, for instance, and you’ll discover photo after photo of smiling Sephora employees. Research suggests that businesses with engaged employees show higher profitability (+23%), customer loyalty (+10%), and productivity (+18%). If you create a company hashtag, be sure to track mentions.

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