Oktopost

AUGUST 9, 2020

While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. But building an engaging and authentic social presence is a lot of work. Don’t Forget Hashtags. Another common method is using trending hashtags.

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Hashtag B2B Policies Authentication 133

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. Typically, these posts are attached to brand @mentions and hashtags. Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. Earn long-term brand loyalty. Blog posts , press mentions and earned media.

Conversation 140

Conversation Review Marketing How To 140

Sprout Social

OCTOBER 24, 2019

It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. If a picture is worth 1,000 words, all of that UGC (an average of xx posts using a GoPro hashtag per day) adds up to volumes of pure marketing gold.

UGC 62

UGC Loyalty Brands Curation 62

Sprout Social

JULY 27, 2022

The handle embed also allows you to add Follow, Mention or Hashtag buttons. Embedded #hashtag button. It has one function: to enable your website visitors to Tweet about a given hashtag from your website. Users simply click on the Hashtag button, and a draft Tweet opens with the hashtag included. A hashtag (e.g.,

Feed 141

Feed Feedly Embedding Twitter 141

Sprout Social

JANUARY 24, 2024

They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience. Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences.

Influencer 117

Influencer Brands Collaboration Authentication 117

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” Don’t forget to include the appropriate hashtag and handles. Tweet Type: What I’m Reading. CharityName.

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

JUNE 28, 2021

Maintain Hashtag “Hygiene”. Using too many hashtags on a post can look messy and unappealing. Just because you can add 30 hashtags on Instagram , doesn’t mean you should. Good social media etiquette is picking out only the most relevant hashtags for each post. In fact, it could even cultivate brand loyalty.

Social Media 137

Social Media Hashtag Privacy Reputation 137

Hootsuite

APRIL 28, 2020

Create a branded hashtag challenge. As with other social platforms, hashtags are a mainstay on TikTok for searching and sorting content. But hashtag challenges are especially popular on the platform. Challenges use specific hashtags to encourage users to create videos on a theme, as part of a campaign or viral trend.

Video 145

Video Engagement Hashtag Influencer 145

Ignite Social Media

AUGUST 2, 2022

Having this at top of your TikTok Marketing strategy can quickly build audience loyalty. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Consider a branded hashtag and have your customers make use of it when tagging you. Doing so can encourage more user-generated content your way.

Strategy 179

Strategy Marketing Banking Influencer 179

Sprout Social

AUGUST 12, 2020

In the simplest terms, a brand community showcases brand loyalty at its best. Communities can also be built through a hashtag, similar to how photo editing app A Color Story has done. Let’s get started. What is a brand community?

Communities 145

Communities Brands How To Forums 145

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What do different types of influencer marketing campaigns look like?

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Examples Influencer Campaign Marketing 135

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. You create loyalty from the start Once you attract new customers, the next step is to increase retention and loyalty. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 124

Social Media Sentiment Loyalty Microsoft 124

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 119

Engagement Tips Loyalty Metrics 119

Sprout Social

SEPTEMBER 17, 2024

Creativity is key here—let your products shine in a way that’s engaging and authentic. These environments are ideal for sharing feedback, generating ideas, and engaging in dialogue, all of which strengthen their loyalty to your brand. Cross-promotion is key. The value of a retailer’s email list is in repeat business.

Retail 103

Retail Social Media How To UGC 103

Hootsuite

DECEMBER 6, 2021

Contests and giveaways can allow authentic user engagement, bringing your audience closer to your page, brand, and ethos. That will ensure plenty of leads come to your page – and that your current followers are rewarded for their loyalty! Hashtag contest. Ideally what you’ll end up with is a hashtag with sizeable traffic.

Instagram 145

Instagram How To Hashtag HootSuite 145

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. This boosts a brand’s visibility and strengthens brand connection, leading to improved loyalty. It’s all about authenticity and relatability.

Influencer 121

Influencer Marketing Collaboration ROI 121

Sprout Social

MAY 18, 2023

Carve out an authentic, distinct voice that will help you improve brand recognition, build loyalty and differentiate you from the competition. Just beware crossing the line into clickbait territory, and stay authentic to your brand voice. As Greg says, “When in doubt write through a lens of empathy and authenticity.

Social Media 135

Social Media Template Templates Skills 135

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. Longer partnerships matter—they build trust through repeated engagement, leading to deeper audience loyalty and more sustained sales growth than one-off posts. Long sales cycle? Poor retention?

Template 80

Template Templates Influencer Strategy 80

Sprout Social

JUNE 7, 2023

Customers go through a range of emotions (like happiness, inspiration or nostalgia) when they interact with a brand, and when the experience is positive, it creates a lasting impact that fosters brand loyalty. By giving them something they want, you make customers feel like they are important and their opinions matter.

Brands 127

Brands Sentiment How To Analysis 127

Pixlee

JANUARY 28, 2021

But building that loyalty is increasingly difficult in modern times. The reality many brands are facing is simple: consumers trust brands that are authentic, transparent, and most of all, well-recommended by other consumers. Given that, what can brands do to boost that loyalty? Instead, you can develop a customer loyalty plan.

Loyalty 52

Loyalty Privacy UGC Communities 52

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Reflection of brand authenticity For the same reason, people see the information provided by the advocate as more authentic.

Brands 136

Brands ROI UGC Authentication 136

Sprout Social

OCTOBER 13, 2022

Strategic viral marketing boosts brand awareness, increases engagement and builds loyalty. All about the “a” word: authenticity. Authenticity is more than a buzzword: it’s an essential aspect of every viral post or campaign. Ask yourself if your content checks every box in the authenticity checklist: Is your content relatable?

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How To UGC Authentication Campaign 145

Sprout Social

MAY 9, 2023

This leads to stronger connections and loyalty that stimulate your sales. This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns. AI chatbots Conversational AI in the form of virtual agents and intelligent chatbots is set to change traditional marketing.

Sentiment 142

Sentiment Marketing Analysis Loyalty 142

Sprout Social

AUGUST 17, 2021

Community management is the process of engaging customers across digital channels to increase brand loyalty and grow authentic connections with their audience. Keep tabs on competitors , influencers, hashtags and more to make sure you can engage in any relevant conversation. What is community management?

Communities 137

Communities Engagement Tools Tweetdeck 137

Buffer Social

OCTOBER 15, 2018

Great influencer marketing campaigns include content that is compelling to your target audience, authentic to the storyteller’s voice, and delivers in-line with your overall business goals. . As influencer marketing becomes a central strategy for brands, maintaining that trust requires authenticity and honesty.

ROI 108

ROI Influencer Marketing Authentication 108

Likeable

APRIL 2, 2019

Customer loyalty is about more than just rewards. In a session titled “Customers Who Care: Loyalty & Affinity on Social Media,” Likeable’s senior content strategist Brian Leigh shared how brands can build affinity on social: Stand for something. Pick a cause that matters to your audience, and double down on it. Lead with video.

Retail 87

Retail Brands Authentication Loyalty 87

Waxing UnLyrical

AUGUST 10, 2016

Visual content builds trust & loyalty. Madewell uses the hashtag #everydaymadewell to encourage shoppers to share images of their purchases for a chance to be featured on the “Your Pics” tab of the site. And those details matter. And all you need to get started is a smartphone. How is your brand leveraging visual content?

Content 100

Content UGC Loyalty Hotels 100

Hootsuite

JANUARY 18, 2024

Once you know that your marketing is intended for little old ladies in Michigan or tech bros in New Dehli, you’ll understand just what type of tone and topics will resonate best… setting you off on the right path to earning engagement and brand loyalty. Research relevant hashtags, understand best practices (stick with 3-5 per caption!)

Social Media 133

Social Media Tips HootSuite Marketing 133

Sprout Social

NOVEMBER 11, 2019

For example: Encouraging followers to share user-generated content (think: customer photos) coupled with your branded hashtag. For example, Uniqlo promotes a dedicated Instagram Stories which shows off customers who use their #Uniqlo or #LifeWear hashtags. Make your advertising more authentic via influencers.

Marketing 93

Marketing How To Authentication Discount 93

Twist Image

JULY 14, 2014

That wildly popular hashtag. The more you try (authentically and with care), the more consumers will trust, engage and encourage you to keep at. If that''s not true brand loyalty, I don''t know what is. brand loyalty. hashtag marketing. brand loyalty. hashtag marketing. That viral video. I apologize.

Loyalty 107

Loyalty Training Hashtag Brands 107

Pixlee

DECEMBER 11, 2017

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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Hashtag Campaign Committee Apparel 45

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. TikTok videos using the #Finance hashtag have 6.6

Questions 116

Questions Banking Insurance HootSuite 116

Sprout Social

APRIL 19, 2022

leverage affiliate marketing tactics, gave a glimpse into potential consumer interest in a brand collaboration, and created an opportunity to gather authentic and exciting user-generated content. Altogether, the TikTok hashtag “#EyesLipsFamous” garnered 41.8M The campaign helped e.l.f. It’s no wonder that Dunkin’ and e.l.f.

Collaboration 96

Collaboration Brands Loyalty Campaign 96

The Realtime Report

NOVEMBER 29, 2022

Establish Authentic Brand Loyalty Programs. It shows that you appreciate customer loyalty, which can positively impact your brand recognition. Use targeted hashtags and optimized stories and engage with your followers regularly. Familiarization with a brand heightens customer loyalty. Improving product promotions.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 30, 2022

Establish Authentic Brand Loyalty Programs. It shows that you appreciate customer loyalty, which can positively impact your brand recognition. Use targeted hashtags and optimized stories and engage with your followers regularly. Familiarization with a brand heightens customer loyalty. Improving product promotions.

Strategy 91

Strategy Brands Loyalty SEO 91

Pixlee

MARCH 29, 2021

This bond translates to future success and customer loyalty; the lifetime value for customers referred by brand ambassadors is 16% higher than other customers. Start by searching through your brand mentions, existing followers, and related hashtags on social media. This shows authenticity in your relationship with these individuals.

Marketing 95

Marketing Discount Influencer Authentication 95

agora pulse

JANUARY 3, 2020

” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Create your own branded hashtag to make your tweets easier to find. Work with incentives.

Twitter 129

Twitter Tips Influencer Hashtag 129