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Mindful Social – Authenticity Reawakened with Vicki Znavor

Janet Fouts

Authenticity, it’s one of those words bandied about a lot, isn’t it? Often, in marketing and politics especially, “authenticity” just doesn’t ring true. As professor Herminia Ibarra tells us, a simplistic understanding of what authenticity means can hinder our growth and leave us feeling fake. Authenticity Reawakened.

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Instagram Tests More BeReal-Like Elements as it Looks to Lean Into the Authentic Social Shift

Social Media Today

Will the more authentic social approach of BeReal actually lead to a shift in user behavior and interest?

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How to schedule Instagram Stories [2024 Guide]

Sprout Social

Want to keep your brand top-of-mind for your audience using Instagram Stories ? However, scheduling Instagram Stories can help avoid these scenarios. We’ve created this in-depth guide to show you how to schedule Instagram Stories. Why should you schedule Instagram Stories? Manual publishing also has its challenges.

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Instagram Marketing for B2B Companies: Eight Best Examples to Follow

Webbiquity SMM

Instagram isn’t just a photo-sharing website anymore. In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Guest post by Hugh Beaulac.

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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

Because of its “in the moment” nature, Snapchat began as a more personal and authentic alternative to Instagram and all its filters. And somehow, the further development of Lenses has been successfully implemented and hasn’t damaged the spontaneous “here and now”, authentic feel – it has combined filters with real-time.

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Instagram automation: Strategy and tools to do it right

Sprout Social

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

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Brand Humanization: Transparency vs Authenticity

Pam Moore

” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. authentic — adj. not false or copied; genuine; real: an authentic antique. Transparency is how much you share and authenticity is the truth of your words and actions. Transparency. transparency — adj.