Buffer Social

MARCH 29, 2023

When Lauren Gates started creating user-generated content (or UGC) in January 2023, she had no experience filming or editing videos. What is UGC? User-generated content, also known as UGC, is any piece of media created by regular people to help a brand sell its product or service.

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Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. View this post on Instagram. Where does UGC content come from?

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Social Media Strategies Summit

SEPTEMBER 16, 2024

It’s hard to overstate the benefits of user-generated content ( UGC ). Amherst College: Share Day-in-the-Life Content Arguably, the single biggest benefit of recruiting student creators is to give an authentic look at the life of a typical student at your school. Get inspired by these 10 real-world examples. Good stuff!

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Social Media Strategies Summit

JANUARY 3, 2019

2018 was a big year for Instagram. In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. Known primarily as a denim brand, Madewell centers its Instagram content around jeans. 1 Madewell.

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Instagram Brands UGC Travel 140

agora pulse

FEBRUARY 11, 2020

Instagram Reels is ready to one-up you. Sharing photos, plus liking and commenting on friends’ photos, was just about all you could do on Instagram in the early days. A prime example of this was Instagram’s Stories feature , which it took straight from Snapchat. Reels are Instagram’s latest feature for Stories.

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Webbiquity SMM

JUNE 21, 2022

Consistent brands are perceived as more authentic, and without consistency across marketing channels, customers will perceive the brand as confused – or even worse, duplicitous! Become a Brand Influencer on TikTok, Instagram, or YouTube. UGC (user-generated content). Integrate Social Proof into Social Marketing Campaigns.

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Pixlee

MARCH 31, 2021

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Alo Yoga showcases Instagram posts from its customer community on-site, with shoppable tags for easy product navigation.

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Social Media Strategies Summit

APRIL 11, 2024

Integrate Social Media Landing Pages for Instagram If you employ Instagram in your social media marketing strategy, you already know the platform has much to offer. However, Instagram can have one drawback that’s particularly impactful for e-commerce businesses. For example, check out the Moto Machines Instagram profile.

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Ignite Social Media

SEPTEMBER 5, 2023

It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It was spot-on.

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Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? In a 2021 survey, 44% of people reported using Instagram to shop weekly. And that number should keep growing as Instagram fine-tunes its Shopping features. Here’s everything you need to know about making the most of Instagram eCommerce in 2022.

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Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

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Sprout Social

SEPTEMBER 26, 2024

When people see an Instagram post they like, they often engage with it by Liking and commenting on it. These engagement actions can tell you whether your Instagram strategy is paying off. So you need to closely monitor your Instagram engagement rate to understand your performance. But what is a good engagement rate on Instagram?

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Convince & Convert

JULY 2, 2024

Marketers top 3 platform investments by resources are Instagram, Facebook, and LinkedIn. Video content, including YouTube, Instagram, and TikTok, makes up 61% of preferred social research channels for students. 3 Increase Focus on UGC Students trust content from their peers far more than influencers or official school accounts.

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Webbiquity SMM

JANUARY 28, 2020

The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. A social hub may or may not contain user-generated content (UGC), but it’s preferred as it is viewed as more authentic and builds trust. How can you build a social media hub?

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Keyhole.co

JANUARY 10, 2025

Well, a user-generated content (UGC) creator might be your thing. Read on to learn everything you need to become a UGC creator. What is UGC? Consumers share UGC on social media, blogs, review websites, and more. Heres an example of a UGC video created by a social media user who shot his mountain bike ride on his GoPro.

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Ignite Social Media

NOVEMBER 13, 2018

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. These numbers demonstrate the increased importance of UGC and the key role it will play in brands’ content strategy moving forward. Stories Use and Engagement Will Continue to Grow.

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Ignite Social Media

NOVEMBER 27, 2023

Can we authentically connect it back to our brand mission and values? For example, the “Little Miss” trend was hugely popular on TikTok and Instagram, with brands creating their own “Little Miss” personas. But a B2B software company likely wouldn’t have an authentic way to engage with that meme.

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Hootsuite

JUNE 7, 2022

That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed period. If your Instagram strategy is a slow and steady marathon, campaigns are like sprints. Bonus: Get the Instagram advertising cheat sheet for 2022. 9 types of Instagram campaigns.

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Hootsuite

DECEMBER 6, 2021

There are few methods more reliable in growing an Instagram following than running a contest. Instagram giveaways create interactions with your existing audience while drawing in countless new views and followers. They’re a tried and true way to drive engagement in a way that Instagram’s algorithm can’t help but notice.

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Ignite Social Media

MARCH 22, 2019

Removing any old information or links on your Instagram, Twitter or Facebook pages helps to make your pages more useful for people who visit them. For example, if you want to make a new type of content, you could try a poll on Facebook, Twitter or in an Instagram story. Host a Fresh UGC Contest.

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Razor Social

AUGUST 16, 2017

We all know that UGC is far more believable than content produced by brands. UGC is so powerful because of its authenticity. So if UGC has so much influence on your customers’ decision-making process, how do you use this to your advantage? So how do you leverage UGC at scale while being mindful about the author’s rights?

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Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Is UGC the Future of Marketing?

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Pixlee

JULY 26, 2021

Instagram has emerged as a marketing powerhouse for brands over the past few years. Gen-Z and Millennials use Instagram more than any other generation, with 67% and 57% using Instagram multiple times per day respectively. Driving Traffic from Instagram . Add a Link in Your Instagram Bio. Use Link Services.

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Instagram UGC Real Estate Insurance 98

Social Media Strategies Summit

JANUARY 28, 2021

When it comes to using Instagram to market your brand, your follower count isn’t the be-all-end-all. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness. Your Instagram captions are an opportunity to connect with customers and build brand trust and awareness.

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Buffer Social

OCTOBER 29, 2021

Especially for entrepreneurs with countless non-social-media-related to-dos on their plates, staying on top of Instagram trends can be tough. To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched.

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Pixlee

DECEMBER 16, 2020

Boost your account’s engagement rate by amplifying the voices of your fans and taking advantage of the shoppable Instagram feature. . Kirkland’s homepage gallery spotlights holiday-oriented UGC from Instagram to inspire shoppers! That way you’ll have an even better Instagram campaign next year.

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Ignite Social Media

FEBRUARY 9, 2022

In comparison to Facebook, Instagram, Snapchat, and YouTube, TikTok is the only social platform that allows individuals to natively download videos from the app and save it to their camera roll. ” Here are five brands that are doing just that by embracing authenticity and creativity on the platform: 1. Taco Bell Loves UGC.

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Pixlee

MAY 17, 2021

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. How to Make Your UGC Shoppable. Tie UGC with your ecommerce ads .

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Pixlee

MAY 13, 2019

Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery.

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Later

AUGUST 10, 2021

Looking for some expert Instagram marketing tips? With a savvy algorithm and a suite of innovative tools, Instagram continues to be a way to reach new audiences and drive sales. If you’re looking to grow your business on Instagram, we know exactly how to help. Post to Instagram Reels. Create Shareable Graphics and Memes.

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Instagram Social Media Tips Meme 92

Keyhole.co

JULY 27, 2024

One big area of content is user-generated content (UGC). What is UGC, how can you use it to your benefit, and how do you find the people making it? What is UGC? The most important thing to note is that UGC creation is done by real people. The main groups you will find in the UGC creation sphere are: Customers.

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Ignite Social Media

JUNE 14, 2023

In a similar fashion, hashtags serve as one of the tools for organizing and categorizing content on social media platforms like Instagram, Twitter, and LinkedIn. Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook.

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Sprout Social

SEPTEMBER 17, 2024

According to the 2022 Sprout Social Index , the top social media platforms in the UK are Facebook (56%), Instagram (55%) and YouTube (50%). And when you post captivating product photos on Instagram , it’s an invitation, not a hard sell. Creativity is key here—let your products shine in a way that’s engaging and authentic.

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Sprout Social

OCTOBER 24, 2019

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. What better way to show off what your best product can do?

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Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand. Run an Interactive Social Media Contest.

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Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. Travel and Leisure simply rocks the Instagram game. A key part of our social strategy is the curation of UGC.

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Travel UGC Brands Tourism 99

Hootsuite

JULY 5, 2022

The best ways to achieve Instagram growth have changed a lot in the last year as the platform has pivoted hard towards video – especially Reels. In this post, we’ll look at how to build an Instagram growth strategy that brings in new followers and keeps them around for the long haul. 11 strategies for organic Instagram growth.

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