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Influencer marketing goes mainstream

Sherrilynne Starkie

Influencer marketing is nothing new. So when The State of Influencer Marketing report, published by Klear, a marketing software company, stated that influencer relations activities have grown by 198 per cent in a year, it was no real surprise. Instagram influencer marketing. Set up no-obligation chat.

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Transitioning from lead gen to demand gen with Ilana Shabtay

Oktopost

Fullpath’s VP of Marketing, Ilana Shabtay, gets transparent about one of the most significant risks she took as a marketing leader and the success that came along with shifting from a lead generation-focused strategy to a demand generation approach. By doing so, her team is effectively tracking and optimizing their efforts.

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Vikki Gerrard La Crosse Explains The Role of Augmented Reality in Revolutionizing E-Commerce Experiences

The Realtime Report

Competitive edge: Retailers adopting AR stand out in a crowded market. Increased customer engagement: Interactive experiences keep shoppers on sites longer.

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10 Impressive Examples of AI in Marketing

Social Media Strategies Summit

Today’s marketers are all looking for new ways to find and attract their ideal audience. But in the fast-paced and ever-evolving digital marketing landscape, it’s getting harder and harder to reach your people and get results. Enter AI in marketing. What is artificial intelligence marketing? Examples of AI in Marketing.

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Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Social Media Today

Snapchat has published a new report which provides insights into car buying trends among Snapchat users.

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2010 Digital Marketing Outlook

Social Media Marketing

The Society of Digital Agencies - a group that serves as a worldwide voice of digital marketing professionals with a mission to advance the industry through best practices, education, and advocacy - recently sent me the results of a large survey they conducted. There is no question that digital marketing continues its upward trend.

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A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Automotive: Play with Cars: Automotive. Includes a downloadable Creative Best Practices manual focused on the automotive industry. ” The Art and Science of Movie Marketing. Discover Growth: Facebook Marketing Solutions for Direct Response. Global Ecommerce Market -– Facebook for Ecommerce Industries.

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