Oktopost

MAY 18, 2021

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. The Role of Social Media in Your Brand’s Reputation. How and What B2B Marketers Can Learn from B2C .

Reputation 119

Reputation Brands B2B Loyalty 119

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 145

B2B Social Media Hashtag Press Release 145

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community. ”

Google 224

Google Tips Bookmarklet SEO 224

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 139

B2B Research Marketing Sentiment 139

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

Training 167

Training Communities Social Media Real Estate 167

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Getting called out for errors can damage your reputation on the platform.

Brands 228

Brands NoFollow Marketing How To 228

Webbiquity SMM

JANUARY 24, 2023

These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right. social listening”).

Advertising 265

Advertising Social Media Strategy Authentication 265

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” And yet – 36% of executives say their CEO “either does not care, or cares little, about the company’s reputation in social media.” B2B Infographics ).

Statistics 222

Statistics Social Media B2B SEO 222

Convince & Convert

AUGUST 29, 2024

Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. In fact, it’s the second most visited website globally, boasting over two billion logged-in monthly users who actively seek information, entertainment, and community.

YouTube 140

YouTube B2B Reputation Video 140

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

Research 217

Research Social Media B2B Marketing 217

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Critical Role Of Emotions In B2B Purchasing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. How to Earn Trust When Distrust Rules. Based in the Washington, D.C.,

Loyalty 191

Loyalty Consultant Flickr Compete 191

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Techipedia: Tamar Weinberg

MAY 28, 2010

Blogging helps you build community (especially via comments), establish thought leadership, bring links to your website (both internally, perhaps to products or to other articles on your blog, and externally, when people like what you say and opt to link to you), and get you some nice traffic. Give to your community. Customer Service.

Social Media 278

Social Media Strategy Yahoo Communities 278

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

B2B 83

B2B Social Media Social Media Management Apple 83

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 84

Reputation Press Release Airlines Company 84

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. That will help protect your brand image and preserve your corporate reputation. Failing to comply with copyright laws will tarnish your reputation.

Social Media 209

Social Media Policies How To Guidelines 209

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. .&#

Social Media 204

Social Media Tools Strategy Tips 204

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 138

B2B Marketing Construction Committee 138

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 144

Social Media B2B Strategy Consultant 144

Oktopost

OCTOBER 7, 2024

Unlike platforms where anonymity allows for speculation and rumors, LinkedIn’s professional context pushes users to consider the reputational impact of every post. Platform moderation and culture LinkedIn’s community guidelines prioritize respectful, professional discourse.

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Techipedia: Tamar Weinberg

APRIL 1, 2010

For example, Tamar Weinberg is the community manager for Mashable, and she has written for Lifehacker.com and other mega blogs. Join other communities When you’re first starting off, or even if you already have a large platform, you should participate in communities that already exist.

Social Media 240

Social Media Brands How To Social Networking 240

Pam Moore

JULY 29, 2024

Bad dreams of reputation nightmares thanks to AI keeping you up at night. You have no escalation plan for a PR or reputation management crisis. Tap into the OPXFactor – Other People's Content, Community and Advertising Dollars: 32. Community and Sentiment: 38. Ignite Your B2B or B2C Marketing Program!

Team 133

Team Social Media Brands Tips 133

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

Reddit 138

Reddit Hubspot API Reputation 138

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. If you ask me ‘do you do B2B marketing?’ 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Brands 236

Brands Handbook MySpace Construction 236

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 Seven Principles to Building an Online Reputation by Spin Sucks.

SEO 194

SEO Paid Search Engineering Reputation 194

Convince & Convert

APRIL 16, 2014

You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. However, if we look on the flip side of that emotional coin, an awful experience with a company can be destructive to their reputation as information spreads so quickly. It can be difficult.

Engagement 166

Engagement Policies B2B Social Media 166

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. This article explains UGC and EGC, explores their unique benefits in B2B marketing, and shares best practices for integrating both into a cohesive social media marketing strategy.

UGC 62

UGC B2B Marketing Authentication 62

Webbiquity SMM

APRIL 9, 2012

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. Nine companies B2B marketers should know about by Velocity Partners.

Review 203

Review Tools Social Media Klout 203

Convince & Convert

JANUARY 16, 2014

In addition to serving up valuable tips, Vidyard’s flowchart offers a powerful example of visual content marketing for B2B marketers. Visit them and they’re a mix of company hosted blog/website content and guest posts on reputable marketing sites. To fully experience the flowchart, click here.

Video 131

Video Content Embedding eBook 131

Techipedia: Tamar Weinberg

MAY 15, 2012

Now ‘regular’ users have a chance at establishing a more weighty reputation online. B2B content marketers should take note of that, and authors with high personal ranks who produce high-quality content on highly ranked pages should be hired as company representatives, bloggers or spokespeople. SERP Facelift: Rich Snippets.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

APRIL 8, 2010

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. If you keep at it, that number will double and triple, but you must keep at it.

Social Media 268

Social Media Marketing Policies Sysomos 268