Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. It’s a lot easier to make inroads with fun, uplifting, community-building content.

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B2B Social Media Strategy LinkedIn 139

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. This article explains UGC and EGC, explores their unique benefits in B2B marketing, and shares best practices for integrating both into a cohesive social media marketing strategy.

UGC 62

UGC B2B Marketing Authentication 62

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. Reputation Management: How Google+ Can Be Your Best Friend or Your Worst Enemy by Business2Community. ”

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Google Tips Bookmarklet SEO 235

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. For them, it’s a way to become thought leaders within their professional communities by sharing insightful and educational content provided by their company. Table of Contents.

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B2B Survey ROI Metrics 147

Oktopost

MAY 18, 2021

Here you will find a summary of our latest webinar, “From the Experts: What’s in a Brand: Managing your Brand’s Reputation” with Kevin Mulrane, VP, Head of Sales, US at ProQuo AI. The Role of Social Media in Your Brand’s Reputation. How and What B2B Marketers Can Learn from B2C .

Reputation 119

Reputation Brands B2B Loyalty 119

Sprout Social

OCTOBER 22, 2024

They use it for everything and they expect brands to use it for everything, too—from customer service to commerce, discovery to community.” For brands to make their investments count, they need to find influencers with credibility in niche communities who are genuine fans of their brand. Data backs this up.

Social Media 97

Social Media Brands Survey Trends 97

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 145

B2B Social Media Hashtag Press Release 145

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 248

Statistics Social Media B2B Journal 248

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Getting called out for errors can damage your reputation on the platform.

Brands 250

Brands NoFollow Marketing How To 250

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 138

B2B Research Marketing Sentiment 138

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. Step 2: Enroll / buy your virtual seat and you will be inside the academy and community within minutes!

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Training Communities Social Media Real Estate 167

Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Webbiquity SMM

JANUARY 24, 2023

These small communities share interests and requirements, making them more inclined to purchase the items and services the microinfluencer vouches for. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right. social listening”).

Advertising 287

Advertising Social Media Strategy Authentication 287

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 54% of consumers say that “smaller communities have greater influence on a topic than larger ones.” And yet – 36% of executives say their CEO “either does not care, or cares little, about the company’s reputation in social media.” B2B Infographics ).

Statistics 232

Statistics Social Media B2B SEO 232

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Roundup of the Top Internet and Social Media Statistics by Awareness Community. Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. 28 Awesome B2B Social Media Statistics by Social Media B2B.

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Research Social Media B2B Marketing 226

Oktopost

OCTOBER 7, 2024

Today, companies have more options than ever to build and manage their public reputation and brand awareness. Below, we’ll explore why LinkedIn should be your primary PR channel and how it can effectively drive your company’s reputation, authority, and relationships with key stakeholders.

LinkedIn 62

LinkedIn Reputation Journal Influencer 62

Waxing UnLyrical

MAY 19, 2014

Why: Trust and reputation are directly related to the value of business relationships. The Critical Role Of Emotions In B2B Purchasing. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. How to Earn Trust When Distrust Rules. Based in the Washington, D.C.,

Loyalty 191

Loyalty Consultant Flickr Compete 191

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Sprout Social

JANUARY 30, 2025

Andr uses her passion for community building to not just grow National Geographics followers, but also tell compelling stories that get their audience engaged. Leslie Berland, CMO, Verizon Leslie Berland is the CMO of Verizon, an iconic telecommunications company earning a reputation for best-in-class organic engagement on social.

Social Media 97

Social Media Marketing Banking Sports 97

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Writtent Blog

APRIL 23, 2013

It remains one of the best destinations for B2B marketers, due to the fact it’s niche appeal. The average income of a LinkedIn member is around $109,000 , which is consistent with its reputation as a hub for high-powered professionals and B2B decision makers. Are you currently using LinkedIn tips for B2B marketing?

B2B 107

B2B LinkedIn Tips Marketing 107

Oktopost

FEBRUARY 5, 2025

Podcasting has become a powerful tool for B2B marketers to engage their audience, build thought leadership, and showcase their expertise. In B2B, podcasts allow CMOs to target niche audiences with relevant, valuable content while positioning their brand as an industry leader. Why LinkedIn?

B2B 71

B2B Hubspot Metrics LinkedIn 71

Webbiquity SMM

APRIL 12, 2022

On the other hand, if your social media reputation is damaged, consumers may feel they have a social and ethical responsibility to avoid your brand. That will help protect your brand image and preserve your corporate reputation. Failing to comply with copyright laws will tarnish your reputation.

Social Media 229

Social Media Policies How To Guidelines 229

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community. Episode Summary.

B2B 83

B2B Social Media Social Media Management Apple 83

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 84

Reputation Press Release Airlines Company 84

Webbiquity SMM

AUGUST 16, 2010

10 Principles for B2B Sales by Better Closer. 10 Essential Social Media Tips for B2B Marketers by Mashable. Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. .&#

Social Media 210

Social Media Tools Strategy Tips 210

Oktopost

APRIL 1, 2025

Would you want that level of insight into your competitors B2B content marketing strategy? Understand the content strategy of your competitors The hard truth about B2B marketing today is how quickly the competitive landscape changes. Stay ahead by understanding what your competitors are talking about, and whats coming next.

Strategy 62

Strategy Content B2B Marketing 62

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. Content marketing is one of the leading strategies for B2B today.

B2B 138

B2B Marketing Construction Committee 138

Pam Moore

JULY 29, 2024

Bad dreams of reputation nightmares thanks to AI keeping you up at night. You have no escalation plan for a PR or reputation management crisis. Tap into the OPXFactor – Other People's Content, Community and Advertising Dollars: 32. Community and Sentiment: 38. Ignite Your B2B or B2C Marketing Program!

Team 133

Team Social Media Brands Tips 133

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Monitoring brand health.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? The results will be not only more successful utilization of the Sprout platform, but more compelling community conversations and engagements across your social channels.

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Reddit Hubspot API Reputation 137

Webbiquity SMM

MARCH 11, 2013

WordStream founder and CTO Larry Kim, slumming on an SEOmoz blog, presents five key insights gained from analyzing an enormous quantity of SEM data, including the average cost of keyword clicks by industry (in the b2b technology realm where we dwell, it ranges from $1.11 Seven Principles to Building an Online Reputation by Spin Sucks.

SEO 195

SEO Paid Search Engineering Reputation 195

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Many people stay to themselves, failing to participate in the community and to build rapport with others in the same field. If you ask me ‘do you do B2B marketing?’ 12484 SUBSCRIBERS FOLLOWERS Lijit Search Read more about The New Community Rules Get Techipedia on your iPhone or iPod touch!

Brands 236

Brands Handbook MySpace Construction 236

Convince & Convert

APRIL 16, 2014

You’re part of the 91% of B2B marketers establishing and building a community using both content and social media marketing. However, if we look on the flip side of that emotional coin, an awful experience with a company can be destructive to their reputation as information spreads so quickly. It can be difficult.

Engagement 166

Engagement Policies B2B Social Media 166

Webbiquity SMM

APRIL 9, 2012

Synthesio is a powerful, professional social media monitoring system that combines technology with human assistance for global brand reputation monitoring, topic monitoring, influencer rating and social community mapping. Nine companies B2B marketers should know about by Velocity Partners.

Review 209

Review Tools Social Media Klout 209

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

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Reputation Brands Construction How To 59