Pam Moore

DECEMBER 11, 2016

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provides a medium for brands and marketers to communicate in unique and personal ways with other human beings. SoundCloud.

Template 167

Template Templates Content NewsCred 167

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

LinkedIn 204

LinkedIn B2B Social Networking Groups 204

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. In the fast evolving world of business-to-business (B2B) marketing, leveraging deep expertise and proven strategies is crucial.

B2B 78

B2B Influencer Marketing Collaboration 78

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Community management and audience engagement. Do you even need these specialized tools?

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Pam Moore

FEBRUARY 21, 2017

In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). 10 Reasons You Need to Build Your Personal Brand (white paper). Did you know… The human brain processes visuals 60,000 times faster than text. Click To Tweet. Additional Resources: .

Template 167

Template Templates Social Media Social Networking 167

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? White papers. They’re effective for both B2B and B2C marketing. Case studies build credibility in B2B or B2C marketing and for service oriented businesses. White Papers. White papers are most effective for B2B marketing.

Template 131

Template Templates Social Media Strategy 131

Buzz Marketing for Technology

FEBRUARY 2, 2009

As a PR and Marketing specialist it is becoming mandatory for businesses today to identify the communities that are actively defining and shaping the future of your business in places like blogs, Flickr, YouTube, Twitter, as well as traditional media. He has founded and successfully sold 3 startups before BuzzGain.

Flickr 100

Flickr Startup B2B Price 100

Pam Moore

JANUARY 4, 2017

Getting real with the state of your business, community, audience, brand awareness and what it is going to take to get to where you need to go. Stop worrying what everyone else is doing and start focusing on the needs of your customer and your online community, period. Hint: your audience must be hanging out on the chosen channels.

Social Media 167

Social Media Social Networking Training Instagram 167

Firebelly

OCTOBER 12, 2015

It is intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ]. Group size: 999,929 members. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. White Horse does more chunky content like white papers and Webinars. The best way to encourage industry professionals to consume your content is to be a part of other, existing communities where they congregate. White papers. Same with MLT Creative.

Content 127

Content Marketing Cost Metrics 127

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. How did you get involved in social media?

Social Media 128

Social Media Retail Education Airlines 128

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The second stage in kimono-opening is creating thought leadership by participating in communities and content opportunities that you do not control. What Happens in Vegas. Give Me Your Number.

Content 133

Content Marketing Consultant Study 133

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, hopefully by now, you’re convinced that SEO, SMM and blogging can and should work in concert to generate leads for your B2B company. Keyword Research/SEO.

Engineering 148

Engineering Social Media Hubspot Marketing 148

Buzz Marketing for Technology

JUNE 27, 2008

B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â??

SocialText 100

SocialText News Sharepoint Web 2.0 100

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Instead of creating a post on the spot, you’ll have that content already completed and scheduled, leaving you more time to spend on community engagement. How to write a white paper that inspires a year-long content strategy.

Content 121

Content How To Marketing Template 121

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Writtent Blog

MAY 15, 2013

For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Your Community Is Key.

Curation 103

Curation Curata Content Mashup 103

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel?

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Foster Community on Social Media. Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. Social listening can help you understand and take the pulse of your community.

Brands 77

Brands B2B SEO Influencer 77

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved !

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution. Be sure to download the full white paper which includes even more tactics and strategies to get your Social Media Budget Approved ! Episode Highlights. Need more help?

Training 78

Training Marketing Consultant Template 78

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? White papers. They’re effective for both B2B and B2C marketing. Case studies build credibility in B2B or B2C marketing and for service oriented businesses. White Papers. White papers are most effective for B2B marketing.

Template 60

Template Templates Social Media Strategy 60

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Veer away from the stereotypical dry, boring B2B content. Share an anecdote.

Content 55

Content B2B How To Reputation 55

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. Hopefully you make the cut! :).

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

OCTOBER 16, 2019

15 Tips to Zoom Your Brand (white paper). Social Profit Factor Training System + Member Community can help you ignite your online social brand, tribe and business results! Audience Analysis Worksheet. Stomp Random Acts of Marketing. Need more help?

Social Media 60

Social Media Consultant How To Marketing 60

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 146

Social Media Strategy Consultant Web 2.0 146

Sprout Social

JULY 20, 2016

However, LinkedIn Ads may be a better option for B2B companies. After all, it’s the top social network for B2B marketers. Instead of linking your ads to a sales page, you can direct them to white papers, reports or other valuable lead magnets. That’s three times higher than Twitter or Facebook.

LinkedIn 40

LinkedIn Groups Groups Social Networking 40

SalesChoice

DECEMBER 23, 2019

You can also find the CEO AI Readiness white paper here. SalesChoice has now partnered with IBM to bring to you a powerful Personality Profiler which can match your sales reps’ profile with the culture of accounts they are pursuing to ensure that you do not lose another deal due to a gap in communication style!

Newsletter 20

Newsletter Cost Library Consultant 20

Buffer Social

NOVEMBER 30, 2016

This free social media class on how to monitor what your audience and customers are saying online is for marketers looking to keep a finger on the pulse of their community. PPC for lead generation and B2B. PPC for lead generation and B2B. Content Marketing for B2B Enterprises. About this course: . Offered by : WordStream.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 236

Statistics Social Media B2B Journal 236

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” ’ Jim: Really?

Social Media 138

Social Media Hubspot Software Hosting 138

Sprout Social

JANUARY 25, 2019

Another 24% said building a community of followers is a top social media marketing challenge. Another example of a B2B company that is producing great resources is customer identity company Signal. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Engagement 110

Engagement Hotels Brands How To 110