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Weekly Roundup: Problem Solving

Waxing UnLyrical

The Complicated Problem of Social CRM. Why: Social CRM isn’t always as easy to set up as it sounds. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges. Why: What can you do to combat Facebook’s declining organic reach for businesses?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

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Social Media Horror Story With A Happy Ending

Firebelly

Social media is easy for companies that produce soft drinks and TV shows. But not so much for airlines, phone companies, B2B companies and retailers. . Recently, Oracle, the company that bought Vitrue and Involver, tried to sneak a middle of the night migration of all these fans onto a brand new Oracle social page.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Maureen Monfore I’m a freelance B2B copywriter and I’ve noticed in the last year or two in particular, companies are noticing the need for customer stories. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Why Social Supports Email in the Interactive Marketing Hub I do a little happy dance in my office chair when I see blog posts like this one by Jay Baer on his Convince & Convert blog that point to how social and email are not mutually exclusive, and need to work hand-in-hand in order to be beneficial for your company. [.]

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

In my social media consulting, I often emphasize with my clients the importance of using powerful, unexpected and unusual words and turns of phrase in headlines – to break through the content clutter. Do longer headlines explain the contents of the post better? Is it extra SEO fodder? The thesaurus remains underrated.