Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? Most “top trends” posts either tell what the blogger thinks (good), or curate the opinions of multiple experts (better). ” — 2018 Trends: B2B Marketing , Edelman. ” — 7 B2B Marketing Trends to Watch in 2018 , circle S studio. .

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B2B Trends Analysis Marketing 322

Webbiquity SMM

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Content aggregation and curation will become increasingly popular as a way to give everyone what they want. For more on this topic, check out Automated Filtering vs Human-Powered Curation from Tony Karrer.

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Aggregator Paper.li B2B Content 197

Oktopost

NOVEMBER 11, 2024

Harnessing the power of employee advocacy in B2B social media B2B Social Media marketers are constantly seeking innovative ways to amplify their brand’s message and expand their reach on social media platforms. Employee advocacy is more than just a buzzword; it’s a game-changer in B2B social media marketing.

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B2B Tools Strategy Marketing 62

Oktopost

JULY 8, 2024

Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. To extend the reach of your content, consider offering on-demand recordings.

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B2B Influencer ROI Authentication 105

Oktopost

OCTOBER 30, 2018

Content curation has been a long-standing buzzword in social media marketing. However, those marketers are missing out on the benefits curated content can bring to their […]. While it seems to be on the radar of many marketers, not all of them invest in this tactic, as they feel it’s not worth the time and effort.

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Curation B2B Content Marketing 123

Jon Loomer

JULY 23, 2019

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Includes a downloadable “B2B Creative Playbook.” Facebook-Curated Editorial Content. A very basic page, this also has a downloadable guide with research on the auto insurance industry.

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Curation List Automotive Real Estate 167

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. Not only are all those accounts feasible direct targets for your B2B marketing campaigns , they are also scores upon scores of possible traffic to drive to all your other online assets. Guest post by Natasha Ponomaroff. Craft your Profile.

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B2B Instagram How To URL 178

Oktopost

JANUARY 21, 2025

As the worlds largest professional network, LinkedIn has seen the impact of this attention challenge on B2B decision-makers and has adjusted its algorithm accordingly. Interactive social media posts (especially on LinkedIn) are now essential to the B2B marketing mix. The PDF carousel format boosts engagement and impressions by up to 2.6

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B2B Feed Feedly LinkedIn 62

Convince & Convert

AUGUST 29, 2024

Whether it’s B2B, B2C, or any other business vertical , the challenge of capturing and retaining attention is always there. Its staggering audience size and engagement rates translate into a profound impact on consumer behavior, spanning both B2B and B2C markets. Marketing your business today is no easy feat.

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YouTube B2B Reputation Video 138

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. This article explains UGC and EGC, explores their unique benefits in B2B marketing, and shares best practices for integrating both into a cohesive social media marketing strategy.

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UGC B2B Marketing Authentication 62

Convince & Convert

DECEMBER 15, 2014

At Convince & Convert we’ve been doing a lot of content marketing strategy work for B2B companies lately, and while every client circumstance is different (which is what makes consulting an interesting endeavor), I’ve definitely found some common themes and typical areas for improvement. Listly by Jay Baer. Follow List.

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B2B Questions Content Repository 152

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 221

Statistics B2B Content Marketing 221

Oktopost

DECEMBER 17, 2024

For B2B companies, EGC is especially valuable in industries where trust and credibility are essential. Source Why is employee-generated content important for B2B brands? Oktopost’s platform makes it easy to curate and distribute these materials, streamlining the process for your team.

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Examples Content Authentication B2B 116

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Curate third-party thought leadership.

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B2B Social Media Hashtag Press Release 145

Writtent Blog

MAY 15, 2013

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. Content Curation: Everyone Is Doing It. Curation Is Social.

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Curation Curata Content Mashup 103

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

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B2B Survey ROI Metrics 147

Oktopost

DECEMBER 12, 2024

Suppose youre a social media content manager juggling the demands of crafting engaging social media content while curating materials for an employee advocacy program. Curating content for advocacy (e.g., Curate third-party content to supplement your material and provide employees with various shareable resources.

Strategy 62

Strategy B2B Content Curation 62

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. One important point for a B2B persona is to identify the individual buyer’s job position.

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B2B Content Case Study Marketing 140

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. In this context, it was said matter of factly.

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Loyalty B2B Metrics Curation 226

Convince & Convert

MARCH 8, 2013

Todd Wheatland, VP of Marketing at Kelly OCG, joins the Social Pros Podcast from Content Marketing World in Sydney, Australia this week to discuss producing massive amounts of relevant content, curating your personal brand, and how to get your followers to share your content. Please Support Our Sponsors.

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Curation Content How To LinkedIn 125

Buffer Social

JANUARY 13, 2025

Features like Instagram Broadcast Channels and Substack's chat channels reflect this shift toward private, curated interactions. LinkedIn: the hub for B2B short-form video Adrien Lemaire , Content Manager at Narratempo, identifies LinkedIn as an emerging hub for short-form video, particularly in the B2B space.

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Social Media Authentication LinkedIn Social Media Management 127

Webbiquity SMM

DECEMBER 16, 2014

The image calls out many of the top tools and platforms across the realms of social listening, learning, and adapting, further broken out into more specific groupings like video, social curation, and service networking. ” B2B Social Media Marketing Guides. 11 secrets of good B2B social media by Potion. do that for me?”

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Social Media Tumblr Marketing B2B 267

Webbiquity SMM

DECEMBER 2, 2014

Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. 48% of marketers curate noteworthy content from third-party sources weekly (this post is an example). 86% of B2C marketers and 91% of B2B marketers use content marketing.

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NewsCred Statistics Social Media B2B 279

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program. Best B2B Social Media Agency.

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B2B Social Media Energy Team 118

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

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B2B Communities Brands Loyalty 122

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' is the epicenter of life.

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Press Release B2B Curation Consultant 191

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

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B2B Examples Marketing Small Business 111

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. 8 Steps To Become A Brand Publisher by B2B Marketing Insider.

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Strategy Content Marketing BuzzStream 249

Webbiquity SMM

JUNE 26, 2019

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Done right, B2B social media marketing is time-consuming. Image Credit: Photo Mix on Pixabay.

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Social Media Marketing B2B Loyalty 200

Webbiquity SMM

AUGUST 25, 2020

Today, 84% of C-level and VP-level buyers say they are influenced by social media when purchasing, and 83% of B2B marketers are using it. Two out of three marketers saying they plan to boost their organic usage in the next year (although) it remains stronger for B2C (72%) than B2B (57%).”

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Types Social Media Content Hashtag 207

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

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Twitter Pharmaceuticals B2B Consultant 279

Oktopost

FEBRUARY 23, 2025

An employee advocacy program is one of the most powerful strategies in modern B2B marketing. You must carefully plan several steps, from choosing the right advocates to curating shareable content. Heres where your efforts should be concentrated: LinkedIn : The top platform for B2B marketing.

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How To B2B Guidelines Authentication 62

Writtent Blog

JUNE 19, 2013

With 25 million members and growing , Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Showcase Engagement. Image Credit: Constant Contact. Create Topical Boards.

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B2B Content Curation Hubspot 95

Oktopost

MARCH 26, 2025

Every successful B2B organic social media strategy is built on two core pillars: Corporate social media The companys official voice, delivering brand messages, industry insights, and thought leadership. While these two strategies are often discussed separately, they must work together. The reality?

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LinkedIn B2B How To Feedly 62

Buffer Social

JANUARY 7, 2025

Quuu: Curate content to share on social Source: Quuu Content curation can help keep your social media feeds full without generating all your ideas from scratch. Quuu speeds up content curation by using AI to find and share relevant content in your niche. Paid plans start at $15/month. Pricing : Starts at $19.79/month

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Tools Marketing Price Hubspot 118

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

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Small Business B2B Strategy Content 100

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

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B2B Platform Price Software 99