Webbiquity SMM

MAY 9, 2023

Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. You can also curate informative content for them and add your insights. This will not only solidify your brand voice but build community engagement as well.

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Social Media Tips Marketing HootSuite 309

Sprout Social

JANUARY 30, 2025

Weve curated a list of 11 marketing leaders charging toward a new age of businessone with social positioned firmly at the center. We are committed to growing engagement and loyalty, and reaching younger audiences. But many practitioners are skeptical, as they struggle to secure the headcount and resources they need.

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Social Media Marketing Banking Sports 103

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. You can increase customer loyalty. This is a great tactic for any company, but especially for B2B companies with products that may be more complex. To learn more about how you can maximize content curation , check out this video.

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Engagement Social Media How To Hubspot 157

Writtent Blog

FEBRUARY 12, 2014

We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. 93% of B2B marketers use content marketing, a 2% increase over 2012. 42% of B2B marketers say they’re effective at content marketing. 73% of B2B marketers are producing more content than they did a year ago.

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Content B2B Hubspot Marketing 110

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

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Writtent Blog

APRIL 1, 2014

The study illustrated above indicates that today’s marketers are most likely to use social media for brand recognition, customer loyalty, driving sales, and improving their SEO. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. Engagement.

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Social Media Strategy Tips Curation 98

Ignite Social Media

FEBRUARY 13, 2020

When done right, Instagram helps to reach your target audience, build brand awareness, increase brand loyalty and trust, and boost ecommerce sales. No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram.

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Instagram Marketing How To Social Media 158

Oktopost

APRIL 4, 2023

We curate our feeds and, for the most part, decide who will get that free and regular access to us. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Besides paid ads, our feeds unravel at our discretion. But how do you get yourself chosen?

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Social Media Marketing B2B Banking 118

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. According to a recent survey of B2B marketers , 80% said that content marketing helped them successfully achieve the goal of creating brand awareness, 75% for building credibility and trust and 70% for educating their audiences.

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Content How To Marketing Template 120

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

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Sprout Social

JANUARY 12, 2022

Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands. Actively gather and and curate user-generated content. ” Random photo tag? Someone share a positive review?

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Conversation Review Marketing How To 145

Webbiquity SMM

NOVEMBER 1, 2016

All of this means that there is a lot of potential for B2B and B2C interaction. The most common goals for using Instagram are increasing brand awareness, interacting with existing and potential customers and building consumer loyalty. Don’t forget to curate content from your followers. Image source: GoodFreePhotos.com.

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Instagram Strategy Hashtag Marketing 100

Sprout Social

MARCH 8, 2019

Here’s a good example of curated reviews for Blue Apron. Monitoring your comment section and notifications can actually help you breed brand loyalty. These types of subreddits are prime spots to curate content ideas and even post your own social content if it’s relevant. Also, monitor industry and product-specific subreddit.

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Reddit Tumblr YouTube Review 111

agora pulse

NOVEMBER 10, 2020

Oktopost is a B2B social media management platform that lets you manage, monitor, and measure your brand’s efforts. With Sprinklr analytics, you can gauge brand awareness, assess customer loyalty, measure brand health, and compare against competitors. Squarelovin is an Instagram marketing platform that collects and curates UGC.

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Oktopost

DECEMBER 18, 2023

Yet, the increasing focus on growth and scalability makes many businesses take customer loyalty for granted. B2B marketing leaders plan to spend 30% of their budgets on brand building , and community management is a vital part of that. This contributes to increased customer loyalty and satisfaction, potentially reducing churn rates.

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Software Communities Forums Hubspot 62

Convince & Convert

MARCH 1, 2016

There are B2B examples and B2C examples. The precise customer loyalty impacts of answering complaints (or not answering) by channel. My team and I publish 600 blog posts per year, 250 podcasts per year, and 200 curated emails per year. Why this Book is For You. There are big company examples, and small company examples.

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Posterous Case Study Buy Research 60

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Veer away from the stereotypical dry, boring B2B content. Share an anecdote.

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Content B2B How To Reputation 55

The Realtime Report

APRIL 24, 2024

When gratitude is authentic, it fosters affection and loyalty. An opportunity to surprise and delight your attendees, to make them feel seen and appreciated, and to strengthen the kind of emotional connection that drives long-term loyalty and evangelism. Highlight specific moments or insights they shared.

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Eventful Survey Loyalty Authentication 91

Keyhole.co

JUNE 20, 2024

Enhances community: UGC fosters a sense of community and loyalty among customers. When people see their content being used by a brand, it strengthens their connection and loyalty to that brand. For B2B companies, LinkedIn is a valuable professional network where you can connect with industry leaders and potential clients.

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UGC Content How To Loyalty 52

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. Our platforms handle social media reporting automatically, curating insights within PDFs, PowerPoints, or CSV reports, which means up to date KPIs are always to hand.

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Social Media Management Social Media Tools ROI 62

Pixlee

SEPTEMBER 27, 2021

Let’s explore what your brand should focus on when creating user-friendly videos loaded with social proof to not only attract new customers, but also to improve conversion rate and customer loyalty. This is a powerful way to collect, curate, get permission to share, and publish your customer’s video testimonials from within one platform.

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Video UGC How To Chemicals 52

Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience.

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Keyhole.co

MARCH 18, 2023

Did you know 89% of B2B marketers rely on LinkedIn for lead generation? Besides, LinkedIn groups can help you build trust and loyalty in your industry – as there are ample opportunities for getting into meaningful interactions with your audience.

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LinkedIn CPM CPC Hashtag 52

Keyhole.co

NOVEMBER 5, 2024

For example, you can share insider behind-the-scenes content or upcoming updates that make followers feel valued and appreciated, enhancing long-term loyalty. Curate resources or guides If your business shares many useful resources, such as tutorials, blog posts, or downloadable guides, use your broadcast channel to curate this content.

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Instagram How To Collaboration Upcoming 52

Buffer Social

JULY 21, 2016

Even fewer B2B companies are on Snapchat. To see how a brand (and a B2B one, no less) can fully optimize this platform, follow DocuSign (@docusigninc). But you’ll still need to collect, curate, optimize, and publish what they’ve produced. Starbucks definitely uses UGC to rack up loyalty points with its followers.

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Types Social Media Content Brands 40

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world.

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Sports Communities Brands Company 52

Sprout Social

JANUARY 9, 2017

This means branding yourself is essential to awareness, loyalty and reach. Promoting content at the right times can make all the difference especially for B2B brands. Curate and manage news, company updates and open positions with Bambu. Feature Your Products Sparingly. Noon and 5 p.m. Best Time to Post on Pinterest.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Don’t be boring! For example, gaskets are boring.

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B2B Sentiment SEO Klout 178

Convince & Convert

NOVEMBER 28, 2010

Telling your story and answering customer questions with thoughtful, relevant, engaging content can improve your awareness, lead generation, conversion rate, sales, and loyalty. And because creating or curating content is important for all companies, it’s a book that I hope will find a broad and enthusiastic audience. .

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Content Marketing B2B Case Study 117

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. The impeccably discerning Cindy King curates an outstanding collection of blogging tips from pros like Leo Widrich (“A product is only useful if you know others want it. 12 Most Useful Sources for Good Stuff to Post by 12 Most.

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Resources Tips Syndication SEO 200

Convince & Convert

JUNE 1, 2014

I remember shortly thereafter when Ann Handley (whom I’d never met) agreed to let me speak at MarketingProfs Digital Marketing Mixer in Scottsdale due to the urgings of my friend Stephanie Miller , who curated the email track. In those days, I still mostly wrote about email, as that was one of our major points of focus in my previous agency.

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Twitter Marketing Conference Consultant 167

Hootsuite

APRIL 14, 2021

Meticulously curated flatlays, uninspired user-generated content (UGC) campaigns, and branded hashtags that sound like they were spooned out of a corporate soup. We’re all operating at the whim of the market—perpetually concerned over intangible variables like brand perception, share of voice, and customer loyalty. And we get it.

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Social Media Management Social Media HootSuite Template 142

Devumi

SEPTEMBER 12, 2014

It will show up in their Timeline as the Twitter timeline is what they call a user curated Newsfeed, where Facebook has one that is heavily controlled by algorithms. This user curated Timeline is generally used in a real time context, allowing you to speak with your followers right now. Facebook vs. Twitter: Who’s the real winner?

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Twitter Brands Facebook Comparison 79

Writtent Blog

MAY 17, 2013

Connecting with your audience, improving your ‘About Us’ page, fighting content challenges in B2B marketing and many more tips have been offered this week by expert bloggers and content marketing profs! B2B Marketing: 9 Ideas for Solving Your Biggest Content Challenges. Curate, reuse and produce evergreen content!

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Content Journal B2B Loyalty 87

Writtent Blog

FEBRUARY 20, 2014

Really, the sky is the limit when it comes to professional guide ideas for B2B content marketing. Customer Loyalty Programs. These initiatives can increase loyalty and referrals. Curate away, or create your own with a website like Piktochart. LinkedIn and Google+ Communities. Twitter Chats. Free Educational Resources.

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Content Marketing Screencast Tumblr 104

Convince & Convert

MARCH 16, 2010

I think twitter is more of a heavily curated rss reader/feeder rather than a portal, and I suspect that presenting twitter to new users as more of a friendly way to use rss that as a way to push conversation with strangers would help quite a bit. I mean content should be king, not one-liners on the likes of Twitter. All rights reserved.

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Social Media Strategy Foursquare Social CRM 123