Oktopost

JULY 8, 2024

Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience. B2B buyers are bombarded with information, making it crucial to deliver concise, relevant, and highly targeted content. To extend the reach of your content, consider offering on-demand recordings.

B2B 105

B2B Influencer ROI Authentication 105

Webbiquity SMM

DECEMBER 2, 2014

Social Fresh ). Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. Social Fresh ). Social Fresh ). 89% of 18-29 year-olds are active on social media, as are 43% of adults 65 and older. B2B content matters. Social Fresh ).

NewsCred 279

NewsCred Statistics Social Media B2B 279

Oktopost

FEBRUARY 18, 2025

Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. Benefits of EGC in B2B marketing Employee-generated content (EGC) offers a unique blend of authenticity and reach that traditional corporate messaging often lacks.

UGC 62

UGC B2B Marketing Authentication 62

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. ” B2B Social Media Marketing Guides.

Social Media 267

Social Media Tumblr Marketing B2B 267

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. At best, the effort creates some awareness to consideration conversion.

Loyalty 226

Loyalty B2B Metrics Curation 226

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 216

Statistics Social Media B2B Marketing 216

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. By sharing company-related content to their personal social media profiles, employees amplify a company’s message. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Table of Contents.

B2B 147

B2B Survey ROI Metrics 147

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. The Wonder of Tech ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And…even social media itself. Wondering which social network is most effective at generating b2b leads?

Statistics 215

Statistics Social Media B2B Marketing 215

Webbiquity SMM

JUNE 26, 2019

Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Here are four key benefits of social media marketing. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness. Social networks are not a broadcast channel.

Social Media 200

Social Media Marketing B2B Loyalty 200

Webbiquity SMM

JULY 24, 2018

Savvy B2B marketers put significant effort into developing a professional, attractive, and highly functional website design —as the company’s website is often the first impression prospective buyers will get of the business and its offerings. All of these tools monitor updates on multiple social media sites in real time.

Social Media 198

Social Media Tools Netvibes Lithium 198

Webbiquity SMM

APRIL 6, 2017

A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps. Katie Lance.

Social CRM 201

Social CRM Tools Sample Samples 201

Webbiquity SMM

MAY 9, 2023

These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place. Among other functions, these tools collect data from different social accounts and create custom reports that you can export and share with colleagues and stakeholders.

Social Media 309

Social Media Tips Marketing HootSuite 309

Webbiquity SMM

DECEMBER 4, 2012

How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How your brand is abusing social networks by iMedia Connection. ** 5 STARS.

Social Media 231

Social Media Resources Tips Policies 231

Webbiquity SMM

MARCH 15, 2018

Perfect if : you want to boost your social influence and engagement. PostPlanner is all about helping you boost engagement on social media and sharing quality content with your audiences. As a social media content curation and scheduling tool, its aim is to help you find quality content to share on your profile.

Social Media 258

Social Media Tools Software Curation 258

Sprout Social

FEBRUARY 4, 2020

When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Her followers look to her to curate great content for them. LinkedIn is the right fit for many brands.

LinkedIn 141

LinkedIn Influencer Brands Marketing 141

Convince & Convert

FEBRUARY 26, 2012

I’d love to have your ears on my weekly Social Pros Podcast , where we focus on real people doing real work in social media. Take and Curate Photographs. One of the most insidious time sucks in all of social media — especially for content curators — is the “Oh, I found something cool.

Social Media 162

Social Media Case Study LinkedIn Study 162

Oktopost

NOVEMBER 18, 2019

As a result, a growing number of B2B companies are turning towards experiential marketing as a more effective discipline to cut through the overwhelming noise. How B2B Companies Can Leverage Experiential Marketing. To tackle this problem, Facebook curated live scenes that depicted the user data. Facebook IQ Live experience.

B2B 88

B2B Company Marketing Conference 88

Hootsuite

APRIL 29, 2020

To keep things simple, you can use our free social media audit template to help you create an up-to-date inventory of all your social accounts. As part of your audit, make a note of how often you’re currently posting on each social network. Use social listening to understand industry norms. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Oktopost

MARCH 9, 2020

No longer can we ignore the fact that social media plays a critical role in the B2B buyer’s journey. For some of your leads, social is the channel that drove and influenced the opportunity, for many others – a place to research and evaluate your offerings way before starting a conversation with a salesperson.

Social Media 123

Social Media URL B2B Knowledge Base 123

Sprout Social

MAY 18, 2022

Inbound connections and network growth. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Social selling is all about building relationships. To get the most out of your content, look at what other B2B buyers are using for distribution. Prospect referrals.

Metrics 145

Metrics B2B Software Social Media 145

Oktopost

JUNE 13, 2022

For good reason – according to the State of B2B Marketing report we performed in late 2021, we found that nearly half of CMOs said employee advocacy was their best-performing social initiative. We explained what kinds of content work best on each social network, and the core truths that hold true regardless of channel.

Conversation 153

Conversation Education B2B Curation 153

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to build thought leadership by sharing and curating 3rd party content with your audience. 3 Things You Must Know to Be Successful as a Social Media Marketer . episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Webbiquity SMM

APRIL 9, 2012

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Back up your Gmail account? ShortStack.

Review 209

Review Tools Social Media Klout 209

Kikolani

JULY 5, 2013

Curation for Inspiration: Tips for Marketers – Wondering how content curation fits into your marketing mix? Check out these tips and tools to help you curate wisely. Social Media / Social Networking. The Conversation Prism – The Conversation Prism is a visual map of the social media landscape.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. These statistics highlight that you need a LinkedIn marketing plan.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok is arguably more effective than any other platform for reaching new audiences because one in four users can’t be found on any other social network. With 436 million monthly active users , Twitter is a comparatively small fry among major social networks. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 264

Social Media Strategy Influencer LinkedIn 264

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television.

Social Media 221

Social Media Tools Netvibes Sample 221

Buffer Social

OCTOBER 24, 2024

🚧 Remember : If you plan to cross-post these similar social media posts, adjust the dimensions to fit the social media platform. Here are the guidelines for all major social networks. That is content curation. Posting curated content is easier than creating content from scratch.

Social Media 116

Social Media Curation Social Media Management Template 116

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Unmetric

JUNE 11, 2019

Their cross-channel integration makes it easy to manage all social accounts in one place. Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. Their social media organizer helps to visualize your complete social strategy in one place.

Analytics 125

Analytics Social Media Tools Curation 125

Sprout Social

OCTOBER 21, 2019

Is Snapchat the right social media app to expand your brand? Should you just jump on board every popular social network to maximize your reach? With so many social media channels to choose from, deciding which ones deserve your attention can be difficult. Don’t choose social networks based on what’s newest.

Social Media 110

Social Media Brands Social Networking Curation 110

Webbiquity SMM

MARCH 27, 2017

The number of people using social media continues to grow, usage is increasing, and more networks require attention. Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. Fortunately, social media management tools are increasing in number and sophistication as well.

Social Media Management 0

Social Media Management Social Media Tools Radian6 0

Sprout Social

AUGUST 14, 2023

Employee advocacy empowers employees to share smart, quality content with their social networks. But, getting there takes more than a well-crafted email encouraging your team to share branded content on their social networks. The result was a 48.6% year-over-year (YoY) increase in engagements with Sprout.

Platform 97

Platform Tools Curation LinkedIn 97

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. ” It’s been catapulted from relative insignificance into social media stardom.

Eventful 164

Eventful Social Media Badge Hashtag 164

Kikolani

JULY 19, 2013

The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. SEO Link Building Experts – Interview Round Up – A curated list of interviews from SEO industry leaders focused on link building.

Marketing 128

Marketing RSS SEO Mashup 128

Writtent Blog

JUNE 25, 2013

Even if you’re not currently using HootSuite to manage your brand’s social media presence, the app’s automated keyword stream is a powerful content creation tool. Use the dashboard to curate content in real-time. There’s a lot of noise on Twitter, which is why it’s smart to build lists of social experts in your industry.

Tools 91

Tools Content Blogger Curation 91