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Selling to People: What B2B Branding Can Learn From B2C Marketers

Convince & Convert

On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool. Of course, there are differences when it comes to B2B vs B2C — nobody in the business world needs an aggressive owl mascot. It doesn’t have to be like that.

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Why Building a Trusted Community Outshines Reliance on Intent Signals in B2B Marketing

Oktopost

In B2B marketing, investing in the ability to identify intent signals has become a popular strategy for capturing early interest from target accounts and steering prospects through the buying journey. What if there was a more sustainable way for B2B marketing to initiate the intent to buy instead of capturing it?

B2B 118
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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. We also know the world of social listening is one that can make or break our brand’s reputation. Not so long ago, B2B Marketing was a domain of one-way announcements and sharing your opinion with the world.

B2B 155
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10 Years of Transforming the Way B2B Does Social

Oktopost

As we celebrate a decade of Oktopost’s journey, it’s incredible to reflect on how much the B2B marketing landscape has evolved, mainly through the transformative power of social media. Today, it’s impossible to imagine a successful B2B marketing strategy that doesn’t have social media at its core.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Brand relationships evolve through three key reputational components: awareness, perception, and preference. This is exactly where social media comes into play.

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What is Social Selling? A Full Guide for B2B Brands

Oktopost

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?

B2B 171
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

It’s no stretch to say that reputation management is more important than ever for brands today. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. How is online reputation monitoring done?