Banking Campaign Marketing 
The Realtime Report
JUNE 5, 2014
Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.
Mindjumpers
JANUARY 30, 2012
Bianca answers some very common questions, which any financial services organization operating in social media is bound to face- why would a bank need to connect with its customers on social media? She points out that banks have to change, and deliver a service their customers demand or someone else will do so.
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Waxing UnLyrical
OCTOBER 17, 2011
Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign.
Dave Fleet
OCTOBER 22, 2010
Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. national and local newspapers as well as investment sites).
Ignite Social Media
APRIL 16, 2018
We’re proud to announce that alongside our client, Visit the Outer Banks of North Carolina (Outer Banks) we’ve won the Shorty Award in the Large Media Buying Strategy category. These paid tactics ultimately lead to the fulfillment of our strategy to increase social awareness, engagements and intent to visit the Outer Banks, year-round.
The Realtime Report
DECEMBER 13, 2012
Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Lidl hyper-underestimates impact of social network marketing.
Waxing UnLyrical
DECEMBER 13, 2012
Go to the bank and apply for a loan? If they reach their goal within the time frame they set, then all of the money goes into the bank account of the creator, minus a 5% fee to Kickstarter. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars.
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