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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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Services & Tools for Bloggers

The Marketing Blog

18 am Services & Tools for Bloggers Jump to Comments Ever since the philosophy of blogging has become popular a lot has happened in the blogosphere planet. There was a time when traditional bloggers used to rely on ms-word because of comfort factor and less exposure with web-based blogging clients.

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Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. Examples range from Google News and Yahoo! to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. “Traditional&# media is struggling.

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Successful Blogger Outreach – What to Do and What to Avoid

Kikolani

This week at Affiliate Summit West, I definitely learned some great things from the sessions, and I thought I would share one that is pertinent to my audience: blogger outreach. Blogger outreach – a powerful way to connect! Ways NOT to Do Blogger Outreach. How to Do Blogger Outreach. Photo Credit. Mass Emails.

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7 Ways To Build Your Brand In The Blogosphere

ProBlogger

Blogger outreach is one of the most effective ways to build your brand. It’s a great way to connect with potential customers – the blogosphere gives you a ready-made audience who are already interested in your type of product or service. This takes work – don’t expect to shoot off a few emails and have bloggers lining up at your door.

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Go Beyond Blogging – Multi-Channel Marketing via Online Media

ProBlogger

The post Go Beyond Blogging – Multi-Channel Marketing via Online Media appeared first on ProBlogger. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. How to Get the Words Out with Content Marketing.

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5 Essential Qualities of Growing Your Blog Quickly in a Crowded Niche

Kikolani

This is a guest post by Marcus Sheridan , recently named one of the Top 10 Social Media Bloggers of 2012 by Social Media Examiner. But as many are now finding, it’s getting more and more difficult to experience growth quickly, especially in industries that are more saturated with many great bloggers and tons of excellent content.

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