Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. It was chosen for its simplicity as a communications tool.

Social Media 320

Social Media Hashtag Eventful Journal 320

Convince & Convert

SEPTEMBER 28, 2024

Back in my agency days, I worked on the first-ever digital ads and social media efforts for Coca-Cola. It was like learning a foreign language while landing on a new moon… Fast forward 20 years, as a seasoned social media pro I’ve seen it all. Sometimes, the books don’t live up to the hype. Remember Lenox?

Brands 158

Brands Case Study SMS Price 158

Hootsuite

JANUARY 3, 2025

Organic reach has been in decline for some time now, but social media holidays can help brands get a bit of a boost. Where do social media holidays come from? Some are strictly social media holidays, while many are holidays off social media, too.

Social Media 115

Social Media List HootSuite Hashtag 115

Buffer Social

DECEMBER 10, 2024

OK, that’s a little dramatic — but a little planning ahead will go a long way in helping you map out your social media content for the coming months. Even if you don’t already have some fully fleshed-out social post ideas for the occasions, don’t sweat — just noting these dates is a great start.

Social Media 110

Social Media Meme Small Business Eventful 110

Social Media Strategies Summit

NOVEMBER 26, 2024

Crisis management is a fact of life for social media marketing teams. Encompass Pet Group has a similar setup to Broadridge, with a pocket of community managers tasked with monitoring the brand’s social platforms, plus dedicated paid media and organic social teams. Featured image by Freepik.

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Platform Strategy Team Issues 255

Webbiquity SMM

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. A few journalists, analysts, and business-book authors in any industry segment stood out. Social Media Marketing Becomes a Thing. Many brands struggled with social media early on.

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B2B Influencer Social Media BuzzStream 350

Buffer Social

JANUARY 22, 2025

So, whether you're dreaming of becoming the next big TikTok star or building a meaningful community on LinkedIn, I've got you covered. Find your ‘why’ — and write it down What is motivating you to start building your presence on social media? Far more important than format is consistency.

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Social Media LinkedIn Instagram Platform 114

Buffer Social

DECEMBER 17, 2024

2024 is almost in the books, making it the perfect time to recap the biggest events and pop culture moments that blew up on social media this year.    From Beyoncé going country to Reddit going public, social media had no shortage of events to talk about (and meme about, for that matter). 

Social Media 109

Social Media Film Sports Reddit 109

Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

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Analytics Social Media Tools Price 104

Buffer Social

JANUARY 30, 2025

Or maybe it’s March, and you’re side-eyeing your social media, wondering if you missed the reset window. Whether it’s the first week of January or the last day of October, the best time to get your social media on track is right now. Grow newsletter subscribers by 25% through social media traffic.

Social Media 103

Social Media Collaboration Metrics Template 103

Sprout Social

APRIL 10, 2025

Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. They also use creator content to highlight the best hikes in Colorado and promote community health events.

Organization 71

Organization Report Social Media Pharmaceuticals 71

Social Media Strategies Summit

NOVEMBER 18, 2020

Social media ROI is a bane for most marketers. In fact, it is the biggest concern of 55% of marketers, according to a Sprout Social survey. Out of the 2000 marketers surveyed, most said they have no clue how to define, measure, or report social media ROI. Image via Sprout Social. Let’s get started.

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ROI Social Media UGC Discount 246

Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

Social Media 264

Social Media Strategy Influencer LinkedIn 264

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Social Capital Ottawa. Using social media for research: Social Capital 2012. Social Capital Ottawa. Win a ticket to Social Capital Ottawa!

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Social Capital Conference Case Study Eventful 300

Buffer Social

JANUARY 29, 2025

Staying consistent on social media is one of the best routes to success on any platform — though that's easier said than done. Streaks is more than just a feature — it's your personal trainer for social media content creation. Which is why we wanted a way to make this easier (and more fun!).

Social Media 70

Social Media Notification Small Business Review 70

Mindjumpers

NOVEMBER 7, 2014

I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. The book tells you how to develop, implement, monitor, and optimize strategies and tactics for developing a strategic plan.

SEO 252

SEO Engineering Communities Advertising 252

Social Media Strategies Summit

JANUARY 16, 2025

Remember: DEIB is Everyones Job First, its important to note that promoting DEIB through your social media content isnt just down to the marketing team its ultimately everyones job. Start By Creating and Sharing DEIB Resources As social media pros, your first thought is often to jump straight into content planning and creation.

Social Media 180

Social Media Content Guidelines Education 180

Buffer Social

MARCH 23, 2025

This is precisely what social media feels like without engagement — like you’re shouting into a void. After all, engagement makes social media “social” in the first place. Which is why a social media engagement strategy can be incredibly helpful for achieving your social media goals.

Social Media 74

Social Media Engagement UGC Metrics 74

Sherrilynne Starkie

AUGUST 20, 2012

It’s based on how I helped one company start its journey into social media by creating a Facebook secret group. The idea was to restrict this skittish company’s FB presence to the secret group as proof of concept so the management team could get used to the idea of social media. Social media is key PR driver.

Groups 337

Groups Groups Sports Social Media 337

Ignite Social Media

NOVEMBER 5, 2020

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. population use social media, and regular usage has spiked this year in large due to the global pandemic. Sara, Community Manager. Meghan, Director, Community Management.

Social Media 178

Social Media Tips Curation Feed 178

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Engagement with your community should be the ultimate goal.

Social Media 220

Social Media Meme Advertising Strategy 220

Keyhole.co

NOVEMBER 25, 2024

And if you open their respective social media profiles, the competition just stiffens to a whole new level. Both have loyal followers and their communities stand their ground firmly. They didn’t just stop at SEO; they brought in tools for content marketing, social media, PPC, competitive analysis—you name it!

Social Media 59

Social Media Meme SEO Education 59

Socialmedia.biz

JULY 8, 2020

Social media marketing is way more than posting a pretty picture and watching the likes roll in. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Determine Your Audience.

Social Media 179

Social Media Tips Hashtag UGC 179

Hootsuite

JANUARY 14, 2025

Facebook Business Pages remain a critical tool for brands looking to connect with social users and if you already have one, it’s time to update it for 2025. Bonus: Get a free social media strategy template to quickly and easily plan your strategy, track results, and share with your boss, teammates, and clients.

Tips 111

Tips Facebook HootSuite How To 111

Hootsuite

JULY 10, 2024

What is a social listening strategy? A social listening strategy is a goal-based plan for using social listening to gather information that can help your business succeed. Like any good strategy, a social media listening strategy starts with clear goals. How to set up a smart social listening strategy in 6 steps 1.

Examples 128

Examples Strategy HootSuite Sentiment 128

Hootsuite

OCTOBER 18, 2024

Key takeaways While Reddit isn’t a fit for all brands, it offers exciting opportunities for businesses looking to build authentic connections with niche communities. Reddit’s organic discussions are full of unique audience insights, making it a valuable tool for social listening. With social listening.

Reddit 97

Reddit Tips HootSuite Marketing 97

Hootsuite

OCTOBER 9, 2024

The key: Social media listening (keep reading). How do social listening and customer advocacy work together? In 2024, social media platforms are the place for consumers to voice their opinions and influence others. Book one now. Book one now. We'll share this with our team for consideration.

Examples 110

Examples HootSuite Sentiment UGC 110

Oktopost

NOVEMBER 14, 2024

Your values, corporate culture, social media presence , word-of-mouth from current and former employees, and countless other factors contribute to your employer’s brand image. It’s all of the things a job applicant thinks about when they imagine what it might be like to work for your company. Top 7 employer branding examples 1.

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Examples Brands Hubspot Reputation 133

Keyhole.co

NOVEMBER 11, 2024

It takes a lot of productivity to stay on top of a social media strategy. You have plenty of to-do lists, regular communications with your audience, and metrics to track. Slack has 65 million monthly active users and continues to engage them with regular social media content. million followers.

Team 59

Team Social Media Strategy YouTube 59

Hootsuite

JANUARY 16, 2023

The TikTok community of BookTok has quickly become one of the leading book recommendation platforms in the world. Its unique combination of social media and book reviews has revolutionized how people find new books to read. Now, it is one of the world’s biggest social media communities for books.

Review 123

Review HootSuite Library Influencer 123

Oktopost

JUNE 12, 2024

Online audiences are increasingly aware of this and do not fear calling out brands for trivializing or over-commercializing Pride on social media. Caricatures and stereotypes Good intentions won’t save you if you misrepresent the community you honor with clichés and stereotypical depictions.

Examples 30

Examples Social Media Microsoft Authentication 30

Sprout Social

APRIL 10, 2025

Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Since 2023, BookTok influencers have been heavily impacting how books are sold and published across the country.

Trends 101

Trends Engagement Content Influencer 101

Social Media Strategies Summit

JUNE 21, 2022

Deanna Stevens Ulrich serves as the Social Media/Community Manager within University Communications and Marketing at Kent State University. Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Education. Please briefly describe the structure of your team.

Education 49

Education Project Team Social Media 49

Waxing UnLyrical

JUNE 11, 2021

actual engagement and sidebar conversations among commenters including, of course, the obligatory social media smart-a**es waiting to trip up any/everyone they possibly can. TONS of legit media coverage. What did you think of this social media play? having to warn people not to ingest disinfectant.

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Upcoming News Consultant Social Media 255

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms. Well, thank goodness you found this article.

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Social Media How To Discount FAQ 145

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is one thing every new social media manager should know?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Convince & Convert

JUNE 4, 2024

Zontee: Happy to be here, always happy to be on Social Pros. You have a new book: Data-Driven Personalization. Give us a little sense about what the book is about. I’m really excited to have this book coming out at this time. Note that the transcript below has been edited for length and clarity. Zontee: Absolutely.

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Data Feed Feedly Organization 107