Harp Interactive

MARCH 9, 2010

While wide social media participation offers innumerous advantages to companies and brands it also requires constant monitoring and the need to provide clear guidelines to all participants to protect both the employees and the company. Set forth guidelines on employee conduct/behavior during crisis situations.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

JANUARY 27, 2010

My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#. In order to participate in the conversations, either reactively or pro-actively, you need to know they are happening. Social Media Monitoring is key for this.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Webbiquity SMM

SEPTEMBER 10, 2019

Fortunately, as noted in the post How B2B Tech Marketing on Twitter is Changing (Research) , the majority of SaaS tool providers profiled in The Comprehensive Guide to Content Marketing Software maintain an active Twitter presence. And less than a quarter of those vendors monitor and respond to brand mentions. AccuRanker.

Company 38

Company Twitter Content B2B 38

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Marketers, PR professionals, bloggers, and journalists have traditional been heavy users. Case in Point: Event Marketing. What can Twitter do from a marketing perspective? Lots of things. Remind People How Useful It Is.

Team 171

Team Marketing B2B Eventful 171

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Isolate Key Influencer Conversations.

Influencer 133

Influencer Strategy Sentiment Marketing 133

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Take your message directly to consumers: Social media tools enable you to directly engage consumers in conversation.

Social Media 159

Social Media Marketing NoFollow Social Bookmarking 159

Webbiquity SMM

JANUARY 24, 2023

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

Advertising 265

Advertising Social Media Strategy Authentication 265

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Having been in professional services marketing long enough I thought I would use the classic 2×2 graphic to explain the findings visually. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave. View an alternate.

Conversation 100

Conversation Paid Search SMS Class 100

Firebelly

AUGUST 3, 2010

I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. Chad Richards is the Social Program Manager at Firebelly Marketing. That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets.

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

DECEMBER 14, 2009

Digitalia | Indianapolis Social Media Marketing « Cyber Monday Is Here! What is your overall marketing strategy? What are your marketing/business goals for your social media marketing? Are you currently listening to what is being said about your firm, brand(s) and/or product(s)? View an alternate.

Social Media 133

Social Media Marketing Paid Search SMS 133

Keyhole.co

MARCH 30, 2023

These unresponded snippets float around and become a looming threat to your brand. On the other hand, your credibility boosts up if somebody mentions your brand and talks about the wow experience they had with you. That’s the best form of marketing every brand dreams of. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? I walked into the middle of their heated conversation so I don't have the back story. Chad Richards is the Social Program Manager at Firebelly Marketing. She turned and walked out the door. Having trouble reading this image?

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

JUNE 22, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is Social Media? A great video that in 2 minutes shares 10 key reasons why brands should be aware of social media.

YouTube 170

YouTube Social Media Paid Search SMS 170

Firebelly

JULY 9, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays Fun Online Finds | Main | Coleman Campsite: The Original Social Networking Site » July 09, 2010 5 Fun Twitter Quizzes Its Friday and todays fun finds are 5 Twitter quizzes that are sure to entertain you, enlighten you, and help you unwind after a busy work week.

Twitter 172

Twitter Paid Search SMS Syndication 172

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Tap into the conversations of the audiences you want to reach. Develop a team with excellent visual content skills.

Tips 100

Tips Content Marketing Training 100

Firebelly

JUNE 2, 2010

Digitalia | Indianapolis Social Media Marketing « Jakes Take: Comcast Cares & You Can Too | Main | Jakes Take: Fresh Logos, Fresher Coffee » June 02, 2010 3 Easy Ways To Make Your Facebook Page More Welcoming You want your brand's Facebook page to look accessible, inviting, welcoming and, well, social.

Facebook 160

Facebook Paid Search SMS Syndication 160

Firebelly

JULY 23, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. Heres a simple primer, a list of do-nots that will help you to avoid some of social medias most perilous pitfalls. If you haven’t been exposed [no pun intended] to any of this yet, below is a quick summary of what you have been missing. Have a great weekend!

News 176

News Social Media Paid Search SMS 176

Firebelly

JULY 30, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The Social Media World This Week Below are the top 3 stories that rocked the social media world this week. It’s natural and it makes sense.

Social Media 173

Social Media Paid Search SMS Syndication 173

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. Some key conversations may even slip through the cracks.

Sentiment 147

Sentiment How To Analysis Trends 147

Firebelly

JULY 27, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media News: Top 5 Stories of the Week | Main | 3 Stories That Rocked The Social Media World This Week » July 27, 2010 YouTube Tuesday: The Social Network Trailer The Social Network , aka "The Facebook Movie," hits theaters October 1st. What do you think? View an alternate.

Social Networking 172

Social Networking YouTube Film Paid Search 172

Firebelly

AUGUST 13, 2010

Digitalia | Indianapolis Social Media Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful Social Media Must Reads Tweet 1. Chad Richards is the Social Program Manager at Firebelly Marketing. Having trouble reading this image?

Social Media 185

Social Media URL Paid Search SMS 185

Josh S Peters

JANUARY 9, 2013

Over the years we have seen countless examples of how social media can make or break the reputation of a brand. Monitoring and responding to social conversations about the brand can not only help advert a crisis or dissuade a misconception, but these conversations can often come up in search results and have an impact on a potential customer.

Social Media 188

Social Media Reputation SEO Engineering 188

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now. Having trouble reading this image?

Facebook 182

Facebook Foursquare Paid Search Discount 182

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week. Having trouble reading this image?

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Firebelly

MAY 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Im A Social Media Guru! Chad Richards is the Social Program Manager at Firebelly Marketing. It's not surprising to find that there are significantly more anti-BP pages on Facebook in wake of the Gulf of Mexico oil disaster. Having trouble reading this image?

Sentiment 161

Sentiment Facebook Paid Search SMS 161

Firebelly

MARCH 16, 2010

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Firebelly Marketings Upcoming Speaking Engagements : Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

Upcoming 100

Upcoming Engagement Marketing Paid Search 100

Firebelly

JUNE 10, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: I Can Make You Go Viral!   Firebelly helped United Way of Central Indiana develop and maintain the social marketing efforts for the LIVE UNITED GIVE UNITED campaign featured in the article. .  This prevents automated programs from posting comments.

Social Media 156

Social Media Paid Search SMS Syndication 156

Sprout Social

OCTOBER 28, 2024

They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 106

Brands Sentiment Forums Brand Monitoring 106

Firebelly

SEPTEMBER 3, 2010

Chad Richards is Social Marketing Manager at Firebelly Marketing, a social media marketing agency. But one common mistake companies make in optimizing their website for Google is the lack of attention to social media channels. As a final step before posting your comment, enter the letters and numbers you see in the image below.

Engineering 184

Engineering Paid Search Flickr SMS 184

Firebelly

AUGUST 6, 2010

Digitalia | Indianapolis Social Media Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Chad Richards is the Social Program Manager at Firebelly Marketing. » August 06, 2010 Fridays 5 Fun Social Media Finds The Internet is an amazing place.

Social Media 163

Social Media Paid Search SMS Syndication 163

Firebelly

JUNE 8, 2010

Digitalia | Indianapolis Social Media Marketing « Flickr Friday: Sexist Profiling on Twitter | Main | United Way of Central Indiana Recognized for their Social Media Efforts » June 08, 2010 YouTube Tuesday: I Can Make You Go Viral! Video URL: [link] ] Chad Richards is the Social Program Manager at Firebelly Marketing.

YouTube 154

YouTube Paid Search SMS Flickr 154

Firebelly

AUGUST 11, 2010

Digitalia | Indianapolis Social Media Marketing « Fridays 5 Fun Social Media Finds | Main | 5 Helpful Social Media Must Reads » August 11, 2010 Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) Chad Richards is the Social Program Manager at Firebelly Marketing. Save 34% by ordering on Amazon for $16.49.

Paid Search 159

Paid Search SMS Syndication Social Bookmarking 159

Sprout Social

MAY 7, 2024

These engagements include @-mentions, comments, TikTok hashtags and keywords related to your brand. Monitoring should be a key aspect of your overall TikTok marketing strategy. To see all the conversations about their business on TikTok, many brands use social media monitoring tools.

Tools 118

Tools Strategy Brands Sentiment 118

Firebelly

NOVEMBER 13, 2009

Digitalia | Indianapolis Social Media Marketing « Twitterese — The new way to speak online | Main | Too much flash turns google off » November 13, 2009 social media marketings good news Interview with Dave Evan, Digital Voodoo and author of social media marketing, one hour a day Here's a quick recap of the video.

News 100

News Social Media Marketing Paid Search 100

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. It can help to shape your marketing strategy, too! What tools are best for monitoring social media conversations.

Influencer 111

Influencer Strategy Tweetdeck Marketing 111