Buffer Social

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. What are social media analytics?   The best social media analytics tools for marketers 1.

Analytics 102

Analytics Social Media Tools Price 102

Sprout Social

OCTOBER 15, 2020

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

Brand Monitoring 145

Brand Monitoring Brands Sentiment Reputation 145

Webbiquity SMM

OCTOBER 10, 2023

Roughly 93% of all Internet users are active on at least one social media platform, and the typical adult now spends nearly two-and-a-half hours per day on social media sites or apps. The Relevance of GIFs in Social Media Marketing GIFs have become versatile and highly effective tools for online visual communication.

Social Media 266

Social Media Marketing B2B ROI 266

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. What are brand mentions? Brand mentions can be direct and indirect.

Brands 119

Brands Sentiment Forums Brand Monitoring 119

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social listening.

Brand Monitoring 145

Brand Monitoring Tools Brands Tips 145

Webbiquity SMM

FEBRUARY 13, 2017

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. This real-time social search engine is an endless oasis of content ideas.”

Social Media 221

Social Media Tools Netvibes Sample 221

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.

Brand Monitoring 126

Brand Monitoring Tools Brands HootSuite 126

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on social media, this would be it.

SM2 213

SM2 Vocus Alterian Radian6 213

Josh S Peters

JANUARY 9, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what social media is the best at and what should be the base for your social media activities.

Social Media 188

Social Media Reputation SEO Engineering 188

Oktopost

NOVEMBER 20, 2024

However, he certainly didn’t foresee today’s social media-connected world. Over five billion people engage in social media conversations, and many talk about your brand. The problem is that not all conversations are positive, and every negative mention can mean lost business. The best part?

Reputation 62

Reputation Social Media Tools Sentiment 62

Harp Interactive

JANUARY 27, 2010

It was my extreme honor to be a guest in yesterday’s tele-seminar with the International Social Media Association (ISMA). My topic, in case you missed it, was “Propel your Social Media Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.

Engagement 248

Engagement Strategy Radian6 Brand Monitoring 248

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media Marketing NoFollow Social Bookmarking 159

Hootsuite

MAY 16, 2023

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important.

Reputation 130

Reputation Social Media HootSuite Sentiment 130

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Disclaimer – these are my opinions formed by my conversations with these firms). I looked at dozens of dashboards, and reams of reports. So lets dig in!

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Unmetric

JUNE 11, 2019

It’s pretty evident that social media isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. You can dissect which type of your posts on social garner more engagement and at what time.

Analytics 125

Analytics Social Media Tools Curation 125

Sprout Social

MAY 8, 2025

Its partnership with Google makes it easier for users to see and participate in Reddit communities and conversations. Gen Z and Millennial consumers routinely bypass traditional search engines to look for Reddit threads because they trust authentic communities over conversion tactics.

Reddit 73

Reddit Trends Sentiment Analysis 73

Hootsuite

OCTOBER 28, 2019

What are social media metrics? As a social media professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Conversion metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Webbiquity SMM

SEPTEMBER 10, 2019

Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. And less than a quarter of those vendors monitor and respond to brand mentions. Category: Social Media Management Tools.

Company 38

Company Twitter Content Marketing 38

Sprout Social

MAY 7, 2024

The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. That’s where TikTok monitoring comes into play. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use.

Tools 137

Tools Strategy Brands Sentiment 137

Keyhole.co

MARCH 30, 2023

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Keyhole.co

JUNE 30, 2021

Let’s explore how proper data use can help you boost sales through social media in this article. Five ways social media data can take your strategy to the next level. Making your social media selling nowadays requires more effort than just boosting a successful post. Improve data quality.

Data 108

Data Social Media Strategy CPC 108

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Isolate Key Influencer Conversations.

Influencer 136

Influencer Strategy Sentiment Marketing 136

Keyhole.co

NOVEMBER 4, 2020

You guessed it: 2020 accelerated the role that social media has in purchasing decisions. The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine.

Analytics 105

Analytics Social Media Tools Price 105

Webbiquity SMM

JANUARY 23, 2024

In fact, almost 61% of businesses currently have a social listening system. Social listening, and more broadly online brand monitoring, is essential. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Some key conversations may even slip through the cracks.

Sentiment 150

Sentiment How To Analysis Trends 150

Visually SM

OCTOBER 20, 2014

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services. Yes we have tools, too!

Social Media Management 100

Social Media Management Social Media Tools HootSuite 100

Keyhole.co

JANUARY 13, 2021

Curious how you shape up against your competitors on social media? Share of voice (SOV) measures what percentage of the market your brand owns relative to your competitors. Knowing your share of voice lets you benchmark your current social standing and performance against your competitors. ” Henry J.

Social Media 88

Social Media Metrics Brand Monitoring Hashtag 88

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts.

Analytics 204

Analytics Tools Twitter Hashtag 204

Sprout Social

FEBRUARY 29, 2024

Best of all, many TikTok analytics platforms allow you to export your data, making social media reporting a piece of cake. Sprout Social Sprout Social is an all-in-one social media management platform that offers a number of features—TikTok analytics being just one. Pricing: Free to use.

Analytics 133

Analytics Tools Strategy Price 133

Oktopost

MARCH 7, 2022

Before social media, it didn’t matter what channels you used to communicate your message, it was a one way communication channel. But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Why Social Listening is Important. Avoiding Social Media Crises.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JANUARY 5, 2023

But what about listening to your brand’s audience? With social listening, you can finally know exactly what your customers need without digging around endlessly for answers. Consumer conversations are more transparent than ever in the age of social media. Brands are often guessing and not listening. .

Social Media 98

Social Media Sentiment Hashtag Analysis 98

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 137

Sentiment Analysis Tools API 137

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

Team 177

Team Marketing B2B Eventful 177

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. These services help people monitor and improve their online reputation and quickly respond to negative feedback or other reputational threats.

Reputation 131

Reputation Brands Sentiment Survey 131

Hootsuite

JULY 17, 2023

Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy. 1 Social Media Tool Create. Don’t be shy!

Reputation 97

Reputation Tools HootSuite Sentiment 97

Buffer Social

NOVEMBER 6, 2016

In a world where customer service is becoming the new marketing – understanding how to find, monitor and respond to social mentions is a great skill for marketers to develop. You’ll also learn other great things about social mentions like: The basics of social media monitoring and how to do them right.

Influencer 111

Influencer Strategy Tweetdeck Marketing 111

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. 1 Social Media Tool Create.

HootSuite 118

HootSuite Social Media Management Tumblr Hashtag 118