This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
With so much hype surrounding the enormous benefits for businesses to reap with socialmedia, many have eagerly (and expectantly) jumped into the social landscape with a Twitter account and maybe even a Facebook profile or fan page built around their brand or business. How do I justify socialmedia?
Wondering which of your socialmedia tactics are working? Busy social marketers need effective socialmedia analytics tools to focus their efforts. What are socialmedia analytics tools? But what does all this mean for a real socialmedia team? That’s the theory.
This blog post is the second in the 2 part series on brandmonitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. BlogPulse Conversation Tracker. SocialMedia. Social Mention. Monitor This. Google Blog search. Technorati. Blogpulse Trends.
Welcome to the era of Socialism in Communication. While socialmedia is liberating brands and opening up new grass-roots level channels for connecting with the consumers, it is also posing new challenges for companies in terms of managing and controlling all that free flowing external communication.
And you’d certainly never talk about your brand or product at a business conference or networking event…while wearing noise-cancelling headphones. Why then do so many brands fail to do basic brandmonitoring on social networks, and across the Internet more generally? Ignorance or apathy?
One of the main objectives for all socialmedia marketing initiatives for a brand is to “ navigate the narrative&#. In other words, to ensure that your competitors or disgruntled customers don’t steer conversations in a way that put you on the defensive. The first step to monitoring your brand reputation is listening.
Socialmedia advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in socialmedia saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.
Where do you turn for meaningful stats on your socialmedia marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on socialmedia. What are socialmedia analytics? The best socialmedia analytics tools for marketers 1.
There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brandmonitoring and have a comprehensive understanding of how people feel about your brand. What is brandmonitoring? Brandmonitoring vs. socialmonitoring.
Caring for your brand means embracing the art and science of brandmonitoring. Luckily for anyone interested in brandmonitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brandmonitoring? Brandmonitoring vs. social listening.
Brand mentions on socialmedia are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of socialmedia listening. What are brand mentions? Brand mentions can be direct and indirect.
Socialmediamonitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on socialmedia. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. This real-time social search engine is an endless oasis of content ideas.”
The explosion of socialmedia has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. If Google Alerts had been developed with a focus on socialmedia, this would be it.
Social listening tools are some of the most important for any socialmedia marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Let’s start by clarifying exactly what we mean when we talk about social listening.
Digitalia | Indianapolis SocialMedia Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & SocialMedia Optimization Summits Brainstorming and SocialMedia Optimization Summits run simultaneously in Dallas, TX from September 15-17.
Digitalia | Indianapolis SocialMedia Marketing « What the F**k is SocialMedia NOW? I walked into the middle of their heated conversation so I don't have the back story. The company was arrogant -- all but the socialmedia manager who chimed in on my post. The service was questionable.
Socialmedia can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Taking a look at the pyramid above we can see what socialmedia is the best at and what should be the base for your socialmedia activities.
However, he certainly didn’t foresee today’s socialmedia-connected world. Over five billion people engage in socialmediaconversations, and many talk about your brand. The problem is that not all conversations are positive, and every negative mention can mean lost business. The best part?
Digitalia | Indianapolis SocialMedia Marketing « Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) | Main | Firebelly at Blog Indiana » August 13, 2010 5 Helpful SocialMedia Must Reads Tweet 1. Your comment has not yet been posted. Your comment could not be posted.
Digitalia | Indianapolis SocialMedia Marketing « SocialMedia Weekly: 5 Stories You Need to Read | Main | Jakes Take: A Slew of Social Network Ideas » June 22, 2010 YouTube Tuesday: What The HELL Is SocialMedia? Your comment has not yet been posted. Your comment could not be posted.
It was my extreme honor to be a guest in yesterday’s tele-seminar with the International SocialMedia Association (ISMA). My topic, in case you missed it, was “Propel your SocialMedia Marketing to New Heights: Strategies to Ensure a Winning and Engaging Social Presence&#.
Heres a simple primer, a list of do-nots that will help you to avoid some of socialmedias most perilous pitfalls. How to Use SocialMedia to Rank on Google Now that Google is indexing socialmedia content in real-time, how can you leverage blogs and social networks to rank on Google?
Digitalia | Indianapolis SocialMedia Marketing « YouTube Tuesday: The Social Network Trailer | Main | Ball Memorial Hospitals Facebook Nightmare » July 30, 2010 3 Stories That Rocked The SocialMedia World This Week Below are the top 3 stories that rocked the socialmedia world this week.
Digitalia | Indianapolis SocialMedia Marketing « Ball Memorial Hospitals Facebook Nightmare | Main | Firebelly VP Co-Authors Corporate Blogging for Dummies (Out Now!) » August 06, 2010 Fridays 5 Fun SocialMedia Finds The Internet is an amazing place. WHAT THE F*CK IS MY SOCIALMEDIA "STRATEGY"?
Digitalia | Indianapolis SocialMedia Marketing « Are We Addicted To SocialMedia? Main | Jakes Take: TV On The Internet » June 30, 2010 Happy SocialMedia Day - June 30th Today is the first-ever SocialMedia Day , an unofficial holiday created by Mashable to "celebrate the revolution of media becoming social."
Digitalia | Indianapolis SocialMedia Marketing « 5 Facebook Stories From This Week You Need To Read | Main | Firebelly Work: J.C. The study’s key findings include: 22% (108) of the primary corporations listed in the 2009 Fortune 500 have a public-facing corporate blog. Your comment has not yet been posted.
Digitalia | Indianapolis SocialMedia Marketing « YouTube Tuesday: I Can Make You Go Viral! The article, Appealing to Community , focused on how not-for-profits are reaching out to younger donors with socialmedia while keeping older supporters in the fold. Your comment has not yet been posted.
Saying It Social Your SocialMedia Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a SocialMedia Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major socialmedia platforms.
Digitalia | Indianapolis SocialMedia Marketing « Jakes Take: A Slew of Social Network Ideas | Main | Happy SocialMedia Day - June 30th » June 25, 2010 Are We Addicted To SocialMedia? Image: GroupM SocialMedia - Asia Pacific ] Have a great weekend everyone!
Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of socialmedia visibility and virality, what people say about you can speed its way to millions of people. And that’s why socialmedia reputation management is so important.
Digitalia | Indianapolis SocialMedia Marketing « Cyber Monday Is Here! What are your marketing/business goals for your socialmedia marketing? What forms of socialmedia will you use and why? What dedicated resources will you allocate for your socialmedia programs - both financial and headcount?
Digitalia | Indianapolis SocialMedia Marketing « We Interrupt This Lifecast: Syndication Overload (Part 2) | Main | Youtube Tuesday: Lost Generation » January 22, 2010 SocialMedia Weekly Roundup 1/18-1/22 Theres a lot going on in the socialmedia space and so much can get lost or overlooked in your RSS feed reader.
Digitalia | Indianapolis SocialMedia Marketing « Coleman Campsite: The Original Social Networking Site | Main | How One Unhappy Customer Multiplies Across SocialMedia » July 16, 2010 What the F**k is SocialMedia NOW? Its a sequel to the original What the F**k is SocialMedia?
So I spent the better part of January looking at every socialmedia listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Disclaimer – these are my opinions formed by my conversations with these firms). I looked at dozens of dashboards, and reams of reports. So lets dig in!
I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets.
It’s pretty evident that socialmedia isn’t anymore just a medium for communication and funny cat videos. The network is crowded with brand advertisements, contests, free giveaways and much more that vie for consumers attention. You can dissect which type of your posts on social garner more engagement and at what time.
Digitalia | Indianapolis SocialMedia Marketing « We Interrupt This Lifecast: Syndication Overload (Part 1) | Main | SocialMedia Weekly Roundup 1/11-1/15 » January 14, 2010 4 Ways To Celebrate MLK Day With SocialMedia Originally posted on January 16, 2009. Details have been updated for 2010.
The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.
The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. That’s where TikTok monitoring comes into play. In this guide, we’ll define TikTok monitoring, why it’s so valuable, how to do it and six TikTok monitoring tools you can use.
Digitalia | Indianapolis SocialMedia Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 SocialMedia Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.
Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference SocialMedia Bootcamp: Facebook For Business : Comments Sweet Jesus! That's a rock'n slide show.
What are socialmedia metrics? As a socialmedia professional, they’re your chance to demonstrate the value of your work, and the impact of the decisions you’ve made. This article identifies the socialmedia metrics that really matter, why they’re important, and how to track them. Conversion metrics.
Others are barely active, or use Twitter as a broadcast platform rather than a social network; they follow back only a minuscule portion of their followers and rarely engage in conversations. And less than a quarter of those vendors monitor and respond to brand mentions. Category: SocialMedia Management Tools.
Digitalia | Indianapolis SocialMedia Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 SocialMedia & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content