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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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12 Guidelines for Corporate Social Media Policies

Harp Interactive

Companies that discourage and forbid employees and members from using company resources or references in any kind of social media/external communication. Companies that provide basic guidelines for liability control by clearly delineating the responsibilities of the organization and the individual.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In your comment, refer back to a blog article you wrote, or to a product on your website. Read more on how to incorporate reactive and proactive engagement using social media monitoring in our previous post, Strategies to Ensure an Engaged Social Presence. Comment on popular blogs that receive a lot of comments for added visibility.

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Ball Memorial Hospital's Facebook Nightmare

Firebelly

These comments have been referred for internal review. Instead they posted an update saying they were "committed to providing care with respect, dignity and courtesy" and shared a link to a news announcement on the Clarian Health website. This statement appears to have only incited people even more.

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5 Helpful Social Search Articles

Firebelly

While many refer to this subject matter as social media optimization (SMO), I prefer social search optimization due to the specificity. Social Search Optimization A search engines ultimate mission is to serve the most relevant information it can. Your comment has not yet been posted. Your comment could not be posted.

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YouTube Tuesday: What The HELL Is Social Media?

Firebelly

Find him on Facebook | Twitter | LinkedIn Posted | Permalink Reblog (0) | | Digg This | Save to del.icio.us | TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference YouTube Tuesday: What The HELL Is Social Media? Comments Verify your Comment Previewing your Comment Posted by: | This is only a preview.

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