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Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze. That’s on top of comprehensive social media management tools, including scheduling to all major network, easy performance tracking, and audience engagement tools.)

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16 Tools Every Social Media Manager Should Use

Visually SM

Smart businesses know that social media is a power to be reckoned with: social media channels create a direct line of communication between your company and consumers, and they give anyone with an Internet connection instant access to the latest buzz around your products or services.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more.

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Social media management tool provider Hootsuite has the highest follower count of all the companies in this study at nearly 7.9 social ratio. Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter.

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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

And if you’re curious, here’s how the Hootsuite social team uses analytics every day: The best social media analytics tools for 2024 1. Performance by post type , where you can find out what types of posts — photos, link posts, videos, text-only posts, and so on — are most popular with each brand’s audience.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Reputation management services help businesses handle and avoid these situations, minimizing professional damage and guiding them through the storm.