Social Media Strategies Summit

DECEMBER 20, 2023

And while photos and videos (either stock or branded) are great content to have in your toolbox, so are social graphics. The most successful social graphics are branded consistently but designed to fit within the platform environment on which you’re posting. To get started creating your own, just follow these best practices.

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Brands Tips Templates Template 242

The Social Media Hat

NOVEMBER 7, 2024

Episode 41 of the AI in Marketing: Unpacked podcast, an AI Makeover with Matthew Spiller The post AI Makeover: How AI Took a Creator’s Brand from Manual to Magical appeared first on The Social Media Hat.

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Brands Social Media Marketing Consultant 171

Social Media Today

NOVEMBER 5, 2024

Elon Musk's purchase of Twitter has been not great for its brand valuation.

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Brands Twitter 183

The Social Media Hat

SEPTEMBER 24, 2024

Learn the step-by-step process I used to develop a brand narrative with an AI assistant. The post Unlock Your Brand Story: Lessons from My AI-Assisted Journey appeared first on The Social Media Hat.

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Brands Process Social Media Marketing 140

Social Media Today

NOVEMBER 5, 2024

Elon Musk's purchase of Twitter has been not great for its brand valuation.

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Brands Twitter 174

Social Media Today

SEPTEMBER 30, 2024

Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.

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Apparel Study Brands Influencer 212

Social Media Strategies Summit

NOVEMBER 14, 2024

From a brand awareness and community engagement perspective, jumping on social media trends can be rewarding for higher education institutions. This gives you plenty of scope to identify trends before they’ve gone mainstream — but not all will be a good fit for your brand. So, which brands and industries are worth paying attention to?

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Trends Brands Education Instagram 130

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Why does LinkedIn stand out for brand communication?

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LinkedIn Brands Reputation Metrics 127

Social Media Strategies Summit

AUGUST 11, 2022

Building a brand community isn’t about improving vanity metrics like engagement and follower count. According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. So how has the company managed to build an engaged brand community ? 46% will remain loyal even after a negative experience.

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Examples Communities Brands Forums 240

The Social Media Hat

JANUARY 16, 2024

Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.

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Social Media Tips Brands 194

Convince & Convert

AUGUST 23, 2024

But switching up your whole brand? That’s because brand awareness, brand recognition, and brand equity are hard-won and incrementally built. Your customers might even have a strong emotional attachment to your brand (if you’re doing it right, they will). That’s hard. Why Would a Business Want to Rebrand?

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Brands B2B How To Loyalty 155

Convince & Convert

SEPTEMBER 19, 2024

On the other hand, B2B brands are busy debating which shade of grey best exemplifies excellence or writing 2000-word emails outlining 15 little-known features of their CRM tool. Can B2B marketing learn a thing or two from B2C brands? Managing both effectively is the secret to an enduring B2B brand. Let’s find out how.

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B2B Brands Marketing Reputation 141

Convince & Convert

SEPTEMBER 28, 2024

Something crazy cool is happening on the “clock app” and it’s proving that brand marketers must pay attention and be prepared. It’s that brands are going mega-viral without even trying. Let’s take a look at four brands that exploded on TikTok and, more importantly, how their marketing teams took note and took action.

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Brands Case Study SMS Price 141

Jon Loomer

DECEMBER 4, 2023

Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. Have you heard of this brand?

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Brands Survey Campaign Groups 146

Ignite Social Media

MAY 21, 2024

And when you get to work with a beloved brand such as Entenmann’s and their baked goods, opportunities abound. The 12 Days of Entenmann’s: A Multifaceted Approach to Engagement As a brand bursting with holiday joy, Entenmann’s sought to raise its profile during the festive season.

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Campaign Engagement Brands Case Study 162

Social Media Today

JUNE 17, 2024

Now, brands can ensure that their Snap campaigns are not being displayed alongside offensive content.

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Brands Campaign Content 200

Oktopost

JUNE 23, 2024

A strong personal brand on LinkedIn not only helps you stand out as a thought leader but can also open doors for you in your career. In this episode, Alesia Veasman shares her personal branding journey on LinkedIn and her top tips for getting started. Personal branding can also take you further than you might think.

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LinkedIn Brands Delicious B2B 150

Oktopost

NOVEMBER 13, 2024

Social media platforms have become one of the most powerful tools for building brand awareness, engaging with customers, and driving business growth. Disjointed social media management can lead to customer confusion, a fractured brand voice, and a loss of trust. But what does centralization mean, and how can it solve these issues?

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Social Media Strategy Brands Social Media Management 62

The Social Media Hat

OCTOBER 26, 2024

Episode 37 of the AI in Marketing: Unpacked podcast, with Viveka von Rosen The post LinkedIn Profile Makeover: Harnessing AI for Professional Branding appeared first on The Social Media Hat.

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LinkedIn Brands Social Media Marketing 94

Sprout Social

APRIL 10, 2023

The sooner you cement your brand identity, the better. There’s a reason why brand awareness is still the top goal for many marketers. However, the thing is, translating your brand’s voice and values into a visual identity is tricky. Table of contents What is brand identity? The takeaway? The takeaway?

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Brands Handbook Company Examples 135

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

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Brands How To Sentiment Metrics 119

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

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Loyalty Brands HootSuite How To 91

The Social Media Hat

DECEMBER 26, 2022

Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.

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Brands Social Media Influencer Marketing 208

Convince & Convert

MAY 9, 2024

Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans. If “podcasts about brands” were a category, it would be one of the three most popular podcast genres in the country. Brand credibility.

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Brands Apple Cost Advertising 135

Social Media Today

JUNE 17, 2024

Now, brands can ensure that their Snap campaigns are not being displayed alongside offensive content.

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Brands Campaign Content 185

Pam Moore

JULY 29, 2024

Taming the Social Media Beast – Mastering AI, Branding, and Team Alignment for 2024 In the fast-paced digital world, managing your social media strategy can often feel like trying to tame a wild beast. Need to figure out why your brand is not properly represented in generative AI programs such as ChatGPT. Are you ready?

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Team Social Media Brands Tips 133

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

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Brands Sentiment Forums Brand Monitoring 92

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

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Collaboration Brands Fashion Sports 122

Pam Moore

AUGUST 28, 2024

Brand Culture: Cracking the Code for AI Adoption and Growth In today's fast-paced AI digital landscape, it's important to keep your brand's presence fresh, strong and consistent. But how do you ensure your brand truly stands out and resonates with your audience? What is Brand Culture?

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Brands Authentication Team Training 78

Ignite Social Media

NOVEMBER 27, 2023

However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.

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Trends Social Media Brands Meme 170

Ignite Social Media

OCTOBER 21, 2024

Understanding User-Generated Content User-generated content is anything created by customers or fans—like photos, videos, reviews, or posts—rather than the brand. It also helps build trust, as people tend to relate more to content made by everyday users than by polished brand marketing.

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UGC Brands Content FeedBurner 78

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

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Influencer Brands Collaboration Authentication 113

The Social Media Hat

FEBRUARY 4, 2023

Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?

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Ignite Social Media

AUGUST 30, 2022

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. So, should your brand join the platform? Why Brands Should BEware. Ways Brands CAN BeReal.

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Review Brands Authentication Notification 180

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

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Brands Travel Metadata Feed 107

Social Media Today

MARCH 26, 2024

LinkedIn’s making messaging available to all brands in the app.

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Company Brands LinkedIn 215

Social Media Today

SEPTEMBER 4, 2020

After running several polls in our newsletter on the topic of marketing goals for brands on social, "brand awareness" consistently came out on top.

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