Jon Loomer

MARCH 24, 2025

Meta is rolling out the ability to define your company’s brand logo, colors, and fonts for use in creative enhancements. If you have this update, you’ll find Branding in one of two places. How It Works When certain AI-generated or Advantage+ Creative enhancements are used, Meta needs a branding starting point.

Brands 115

Brands Applications URL Templates 115

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

Products 130

Products Social Media Brands How To 130

Sprout Social

JULY 23, 2024

With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond. This article will look at five of the best brands on Pinterest, discuss successful strategies and explain how to maximize your brand’s efforts on the platform.

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Brands Travel Metadata Feed 128

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. What is TikTok branded content? What kind of content do they engage with?

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Brands Content How To Authentication 122

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Why does LinkedIn stand out for brand communication?

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LinkedIn Brands Reputation Metrics 127

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. But what separates a perfect brand pitch from a bad one?

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Collaboration Influencer Brands Metrics 100

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Brands 112

Brands Hosting Eventful Retail 112

Sprout Social

JULY 30, 2024

But what made this event even more unsettling was Claiir’s then-ongoing partnership with vegan, cruelty-free brand, MCoBeauty. When the brand found out about the crisis, they released a statement condemning Claiir’s actions and announced that their partnership was terminated—a move that protected the brand from further outrage.

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Influencer Brands Strategy Marketing 120

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. Before January 19, communicate which other channels you will post on, introduce new accounts (if you have any) and reassure your community they will still have a relationship with your brand on social.

Brands 123

Brands Influencer YouTube Hosting 123

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Social Media 120

Social Media Brands Reddit B2B 120

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

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Loyalty Brands HootSuite How To 118

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

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Influencer Brands Affiliate marketing Discount 99

Sprout Social

OCTOBER 22, 2024

Casey Lewis, social media consultant, author behind the After School newsletter and expert of social trends among younger audiences, sums it up like this: “Any brand not actively trying to reach Gen Z and Gen Alpha is doing themselves a disservice. What brand content does Gen Z engage with? Data backs this up.

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Social Media Brands Survey Trends 95

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. Which makes the platform an ideal fit for IKEA, one of the world’s biggest home decor brands. Let’s get into it.

Brands 235

Brands Marketing Influencer Fashion 235

Sprout Social

DECEMBER 12, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideaswhile maximizing your budget and doing more with less. In this end-of-year lineup, were sharing the best brands on social media in 2024, according to members of Team Sprout. Maybe the occasional irreverent or sexually explicit brand voice.

Social Media 88

Social Media Brands Transportation Meme 88

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

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Report Brands Hotels Campaign 93

Sprout Social

NOVEMBER 15, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job. Let Salesforce give you hope. She even mentions astrology in her posts.

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Examples Report Brands Telecommunications 82

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. Establish a Social Media Voice That Aligns with Your Brand Values For brands new to social media, finding your voice is like discovering your superpower. But getting started can feel quite overwhelming. Create a voice chart.

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Social Media Tips Brands Marketing 240

Sprout Social

JANUARY 13, 2025

We unpack how your brand can use these examples to spark your own scroll-stopping creative ideaswhile maximizing your budget and doing more with less. We help you envision how social can increase your brands awareness, foster community engagement and grow the bottom line.

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Report Brands Content Fashion 80

Ignite Social Media

OCTOBER 21, 2024

Understanding User-Generated Content User-generated content is anything created by customers or fans—like photos, videos, reviews, or posts—rather than the brand. It also helps build trust, as people tend to relate more to content made by everyday users than by polished brand marketing.

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UGC Brands Content FeedBurner 78

Oktopost

OCTOBER 14, 2024

If you’re looking to build your personal brand or inspire your advocates to do the same, tune into this episode for practical tips and actionable strategies.

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Authentication LinkedIn Brands How To 87

Social Media Strategies Summit

NOVEMBER 4, 2024

Plus we’ll share real-world examples of brands using nostalgia in their social media marketing strategies. Nostalgia marketing is about encouraging audiences to form an emotional connection with your product, service, or brand by relating them to positive sentiments from their past. Let’s get into it… What Is Nostalgia Marketing?

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Social Media Marketing Fashion Campaign 223

Bill Hartzer

MARCH 27, 2025

Brands Are Putting Their Money Where the Creators Are Marketing teams are shifting budgets. Around 40% of brand dollars now go to influencer partnerships. Brands need to understand what creators actually care about, he said. Why This Report Matters for Marketing Teams For brands, timing matters.

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Brands Sports Travel Patterns 78

Sprout Social

DECEMBER 30, 2024

With 70 billion views a day and counting, Shorts are becoming a go-to choice for creators and brands to connect with their audiences through short-form video. Youll also get a ton of YouTube Shorts ideas with real-life brand examples to inspire you. This approach helps the brand stand out and showcases what makes them different.

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YouTube Examples Brands Upcoming 82

Oktopost

MARCH 6, 2025

Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn Creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. But how do you build a powerful presence on LinkedIn that feels authentic, strategic, and impactful?

Brands 87

Brands B2B Authentication Startup 87

Buffer Social

MARCH 19, 2025

Honestly, I had no clue if sponsored content would even work on LinkedIn — or if brands would care. I shared my goal to make $20,000 in 2025 from LinkedIn brand partnerships, and within two weeks, I got my first official LinkedIn brand partnership. Ready to turn your LinkedIn into a meaningful revenue stream?

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LinkedIn Brands Proposal Authentication 62

Sprout Social

FEBRUARY 11, 2025

Is receiving brand love like celebrating Valentines Day in primary school? For marketers, brand love leads to the same delighted feelings, but on an even deeper level. The reason we want people to love our brand is because we want them to love themselves, their health and the environment around them. What is brand love?

Brands 78

Brands Sentiment UGC How To 78

Bill Hartzer

NOVEMBER 22, 2024

With this update, Social Assurance is ensuring that financial brands can stay competitive and connected to their audiences. Social Assurance’s platform helps financial brands plan, schedule, and publish Threads content with the same efficiency they use for Facebook, Twitter, LinkedIn, and others. But the benefits don’t stop there.

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Social Media Meeting Brands Banking 78

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Thats a big deal given that 82% of consumers prefer a brands values to align with their own.

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Trends Social Media Case Study Marketing 130

Social Media Today

MARCH 26, 2025

New insights into the latest branded video content and creation trends.

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Video Brands Products Report 157

Webbiquity SMM

AUGUST 26, 2024

It has transformed how brands communicate with consumers, allowing for unprecedented levels of personalization and precision. If you could gain insights into what people truly think and feel about your brand, wouldn’t that be life-changing? In social media marketing, AI is not just a buzzword; it’s a game-changer.

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Social Media Sentiment Marketing Analysis 196

Oktopost

MARCH 13, 2025

Used strategically, they can help both your brand and your employees get found by the right people. To make your B2B brand easier to find, your LinkedIn page should reflect the exact terms your audience is searching for. What are LinkedIn specialisms? Small changes can have a big impact.

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B2B LinkedIn Brands Skills 62

Keyhole.co

MARCH 12, 2025

For decades, the brand has done what most beverage companies wouldn’t dareput anti-marketing at the center of their strategy, rebellion and all. Liquid Death isn’t just a brand strategyit’s a cultural insurgency. ” What makes Liquid Death different: its social media brand strategy is outrageous yet strategic.

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Strategy Brands Instagram YouTube 52

Social Media Strategies Summit

FEBRUARY 12, 2025

Use it wisely and you can inspire audiences to view your brand more positively and take action. Researchers writing in the Expert Journal of Marketing stated that colors attract the attention of customers who seek to make a choice between several different brands, and have a profound impact on brand development.

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Journal Social Media Instagram Campaign 149

Convince & Convert

AUGUST 29, 2024

Keep on reading for 7 ways that YouTube can help transform your brand’s online presence. Multiply Your Brand’s Reach As a Google-owned platform, YouTube offers a unique advantage: seamless integration with the wider Google ecosystem. This long shelf-life makes it a valuable asset for your brand’s long-term growth.

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YouTube B2B Reputation Video 140

Convince & Convert

NOVEMBER 12, 2024

As we move into 2025, staying ahead of emerging trends is essential for B2B brands. As co-host of the Social Pros podcast , I was thrilled to sit down with strategists from Convince & Convert to discuss what brands need to have in their social media marketing playbook for the year ahead.

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B2B Trends Social Media Case Study 161