Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 121

Brand Monitoring Tools Brands HootSuite 121

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

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Products Social Media Brands How To 130

Hootsuite

JULY 12, 2022

And all that strategy got us thinking about the relationship between social and brand identity. Classic marketing wisdom used to say the brands we love earn our trust with an amazing product experience and consistent, emotionally resonant messaging. — Hootsuite (@hootsuite) May 19, 2021. hot dog combo.

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Brands HootSuite Module Meme 135

Hootsuite

AUGUST 11, 2022

Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? Brand awareness = people being aware of your brand. And what’s the exact brand awareness definition that makes sense for your business? What is brand awareness? You’re not alone.

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Brands HootSuite Film Instagram 135

Hootsuite

FEBRUARY 13, 2023

And then learn how you can use Hootsuite to measure results. Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful.

Brands 145

Brands HootSuite Hashtag Instagram 145

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

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Loyalty Brands HootSuite How To 115

The Realtime Report

SEPTEMBER 3, 2024

10 AI Social Media Tools to Increase Interaction and Output In today’s fast-paced digital world, social media is not just a platform for sharing vacation pictures and cute pet videos; it’s a vital tool for businesses to connect with their audience, build their brand, and drive sales.

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Social Media Tools HootSuite Trends 224

Hootsuite

JUNE 14, 2023

Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. Free 30-Day Trial What is a brand voice? Why is having a consistent brand voice important?

Social Media 125

Social Media Brands Guidelines HootSuite 125

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 129

Social Media Brands Tips Affiliate marketing 129

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? Before using Hootsuite’s social media analytics, the University of Sydney struggled to build a consistent (and consistently successful) social presence for its faculties. Hootsuite Analytics also easily integrates with other business tools. and many more.

Analytics 112

Analytics Social Media Tools HootSuite 112

Social Media Strategies Summit

JULY 26, 2024

Or that the desire to maximize ROI has seen brands move away from platforms like Pinterest and X/Twitter and toward the likes of TikTok and LinkedIn? Over 140,000 marketers use Buffer to build and grow their brand on social media. It even features a simple landing page builder for sharing via your link-in-bio. 5 from 1,476 reviews 4.3/5

Analytics 222

Analytics Social Media Tools Price 222

Hootsuite

AUGUST 25, 2022

But it’s still an important platform for your brand. Especially if you want to practice the art of risky brand comebacks. These days, snarky brand Twitter is beginning to feel a little played out. Let’s examine some successful social risk-takers who can inspire your brand’s comebacks. Watch and learn.

Social Media 145

Social Media Brands How To HootSuite 145

Hootsuite

JULY 10, 2024

It also helps you cut through the noise to find the most relevant insights for your brand. Social listening uncovers important strategic data like: who your customers and competitors are, what motivates people to engage with brands like yours, what people really think about you, and where your customers and competitors engage online.

Examples 118

Examples Strategy HootSuite Sentiment 118

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

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Small Business Pharmaceuticals HootSuite Startup 227

Hootsuite

NOVEMBER 4, 2024

By identifying and targeting unique audience segments—whether through t ailored messaging, showing up on specific platforms, or partnering up with the right creators —brands can resonate with their ideal customers on a more personal level. Begin to define your brand voice so it speaks directly to your audience.

Analysis 97

Analysis Social Media HootSuite Sentiment 97

Hootsuite

JANUARY 24, 2022

But the truth is, a brand can’t reach its full potential on Twitter’s native client alone. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Hootsuite Analytics. Get real-time data about your key Twitter metrics using Hootsuite Analytics. Hootsuite Streams.

Directory 145

Directory Tools HootSuite Twitter 145

Social Media Strategies Summit

JANUARY 5, 2023

In 2023, we expect more and more brands to combine these two trends by producing a more significant proportion of short-form, vertical video content. DTC bedding brand Brooklinen is aware of the power of short-form vertical video content, regularly using it to promote new and existing products. Brands to Prioritize First-Party Data.

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Trends Social Media UGC Marketing 308

Hootsuite

OCTOBER 26, 2023

One of the most exciting things about creating content for social media (aside from, you know, connecting with your audience, creating a community, building your brand, and all that good stuff)? Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Short answer: Yes!

Instagram 113

Instagram Brands How To HootSuite 113

agora pulse

APRIL 7, 2020

Finding the right social marketing tool is essential for everything from building your brand and driving sales to optimizing your digital strategy and maximizing your budget. You can also use the tool’s monitoring options to keep an eye on your brand reputation and to follow important keywords and hashtags.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Hootsuite

OCTOBER 9, 2024

The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Consumers trust what other consumers say over a brand’s own marketing. Consumers trust what other consumers say over a brand’s own marketing. Hint: Listen up.

Examples 100

Examples HootSuite Sentiment UGC 100

Visually SM

JULY 27, 2020

These channels are a direct connection between brand and audience. Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. Working across multiple networks with a social team can be difficult, and Hootsuite makes it possible for you and your team.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Hootsuite

MARCH 31, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. Hootsuite Compose. That’s where Hootsuite Compose comes in. Use Hootsuite Compose as a Facebook tool to create and post content to multiple Facebook Pages—all at the same time. Hootsuite Analytics.

Tools 145

Tools HootSuite Facebook Analytics 145

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

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Social Media Strategy Influencer LinkedIn 251

Social Media Strategies Summit

MAY 27, 2022

The average brand spends almost 15% of its marketing budget on social media. Like Buffer, social media scheduling is only one element of Hootsuite’s toolkit, but (in our view, at least) it’s the platform’s best and most popular feature. That’s a lot of time and money. Priced from: $65 per month. CoSchedule.

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Team Tools Social Media HootSuite 231

Hootsuite

JULY 26, 2024

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. More of a visual learner?

Analysis 103

Analysis Social Media Tools HootSuite 103

Hootsuite

FEBRUARY 6, 2023

Source: Hootsuite Social Trends 2023 Either way, the content moderator makes sure incoming DMs and public queries or complaints are handled. Brand image Social media content moderation affects brand image in two ways. First, it’s very clear on social media when a brand ignores its customers.

FAQ 139

FAQ Tools HootSuite Content 139

Hootsuite

MAY 1, 2023

Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines. Higher-quality content: Clear workflows ensure your content is accurate, up-to-date, and offers the best possible reflection of your brand. It’s seriously easy.

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Template Templates Social Media Tips 144

Hootsuite

OCTOBER 22, 2024

Yup, these influencers and brand ambassadors have been under your nose all along. Employee advocacy is when employees share their company’s content or values on their personal social media accounts to boost brand awareness and build trust. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands.

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HootSuite Guidelines How To Sentiment 108

Hootsuite

JANUARY 13, 2022

Increase brand awareness on social media. Use an online scheduling tool that has a best time to publish feature (we might be biased, but Hootsuite is pretty good!) Hootsuite’s Best Time to Publish feature recommends optimal times to post on each of your social networks. Your brand’s tone (more on this below!).

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

OCTOBER 12, 2023

Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. This process is called social listening , and it involves monitoring conversations online about your brand, your competitors, and topics related to your industry. Plus, find a ton of Hootsuite hacks here.

Social Media 139

Social Media HootSuite How To Templates 139

Hootsuite

DECEMBER 15, 2021

Which is why social media analytics are so critical to any successful campaign or brand strategy. To track social media analytics, you’ll look at likes, comments, shares and saves, but you might also monitor mentions and discussion of your brand or consumer insights by practising social listening. Time-bound: Deadlines are key.

Analytics 144

Analytics Social Media HootSuite Templates 144

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? Why is Pinterest a valuable platform for brands? The strategy?

Marketing 109

Marketing HootSuite Affiliate marketing Price 109

Hootsuite

APRIL 26, 2023

This information can help businesses understand their overall audience demographics and brand sentiment. Find out what people like about your brand or product If your fans hang out on social media, they’re probably talking about you there, too. Stay alert for mentions of your brand or product and keep track of the positive feedback.

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Research Social Media HootSuite Marketing 139

agora pulse

MAY 12, 2020

If you don’t pay mind to the negative comments , your brand will look like a devil-may-care advertiser. Even worse, the negative “social proof” of these comments will overshadow any brand awareness or call to action you tried to achieve in your ad. Hootsuite doesn’t offer robust support for Facebook Ads comments.

Comments 185

Comments Facebook HootSuite How To 185

Hootsuite

SEPTEMBER 15, 2022

We’ve even included some expert advice from Hootsuite’s own in-house social media team. They’re the ones who goof around with brands, poke fun at celebs and make jokes that don’t really hurt anyone. “Don’t reply to someone who just wants to pester the brand and gain internet clout.

Social Media 29

Social Media Tips HootSuite Film 29

Webbiquity SMM

AUGUST 26, 2024

It has transformed how brands communicate with consumers, allowing for unprecedented levels of personalization and precision. If you could gain insights into what people truly think and feel about your brand, wouldn’t that be life-changing? For social media marketers, AI takes on the role of a digital ear, notes Hootsuite.

Social Media 190

Social Media Sentiment Marketing Analysis 190

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Consistent branding builds loyalty and trust. Have a plan.

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Examples Campaign Platform Tips 145