Pam Moore

MARCH 26, 2025

Brand, AI, and the Human Shift No One is Talking About In a world racing to adopt the latest tools and automate everything, most brands are missing something far more foundational: Identity. Im talking about deep brand identity. Who your brand really is today. Your Brand Is Transforming Too Lets be honest: youve changed.

Brands 146

Brands Loyalty Team Energy 146

Convince & Convert

AUGUST 23, 2024

This could very well be a marketer’s creed: improving, iterating, and trending towards perfection should be our overall goal. Sure, switching up your email marketing strategy is an easy choice when you’re tracking the right metrics. But switching up your whole brand? That’s hard. Why Would a Business Want to Rebrand?

Brands 153

Brands B2B How To Loyalty 153

Social Media Strategies Summit

MARCH 20, 2025

Fortunately, weve made your lives a little easier by rounding up eight key social media marketing trends to look out for in 2025 and beyond, from the increasing adoption of AI to the growth of authenticity in brand storytelling. Thats a big deal given that 82% of consumers prefer a brands values to align with their own.

Trends 147

Trends Social Media Case Study Marketing 147

Social Media Strategies Summit

MARCH 12, 2025

Producing high-quality social media content that helps your brand stand out can feel like a never-ending job. Nevertheless, they’re also interacting with more and more brands. Plus, they’re actively using these platforms for product and brand research, as well as shopping.

Products 131

Products Social Media Brands How To 131

Oktopost

NOVEMBER 14, 2024

In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire. What is employer branding? Builds brand awareness.

Examples 133

Examples Brands Hubspot Reputation 133

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key.

B2B 159

B2B Trends Social Media Case Study 159

Sprout Social

JULY 23, 2024

.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment. With more brands revisiting the platform, marketers have a chance to make the platform a worthy addition to their marketing strategies in 2024 and beyond.

Brands 128

Brands Travel Metadata Feedly 128

Sprout Social

DECEMBER 20, 2024

Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

Brands 122

Brands Content How To Authentication 122

Sprout Social

JANUARY 15, 2025

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. What is affiliate influencer marketing?

Influencer 98

Influencer Brands Affiliate marketing Discount 98

Social Media Strategies Summit

JUNE 24, 2024

The #1 reason people use Pinterest is to find new products and brands , which makes the visual social media platform an absolute gold mine for social media marketers looking to drive sales and reach new audiences. Which makes the platform an ideal fit for IKEA, one of the world’s biggest home decor brands. Let’s get into it.

Brands 235

Brands Marketing Influencer Fashion 235

Convince & Convert

OCTOBER 9, 2024

Source: Upwork AI is Reshaping Marketing Channels, Not Just An Add-On AI is also changing how audiences search for information and consume content. This fragmentation means you’ll need to invest in stronger branding, positioning, and reputation management.

Marketing 161

Marketing Team Education Paid Search 161

Sprout Social

DECEMBER 31, 2024

It isnt uncommon for companies to receive hundreds of brand pitches in their social inbox from influencers and creators. Sprouts Influencer Marketing Report found that 93% of influencers say the quality of a brands existing content impacts whether they agree to collaborate. What is a brand pitch?

Collaboration 100

Collaboration Influencer Brands Metrics 100

Sprout Social

JANUARY 15, 2025

Brands based in the USor who have a strong follower base in the USwill need to reevaluate and diversify their network strategy immediately. The ban will require marketers to pivot quickly, adapt fast and make room for experimentation. That doesnt mean you need to create a brand presence everywhere. What is the US TikTok ban?

Brands 123

Brands Influencer YouTube Hosting 123

Oktopost

OCTOBER 7, 2024

Introduction Today, Brand perception is shaped very much by every online interaction, so selecting the right platform for corporate communication is crucial. LinkedIn has emerged as a leading choice for brands aiming to build credibility and reach professional audiences. Why does LinkedIn stand out for brand communication?

LinkedIn 127

LinkedIn Brands Reputation Metrics 127

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencer marketing is no longer a novelty—it’s a critical component of advertising strategies.

Influencer 125

Influencer Campaign CPM Sentiment 125

Sprout Social

MARCH 14, 2025

As the industry steadily gains popularity outside of Asia, more brands and creators are tapping into its potential. This article will break it all down: what live social shopping is, how it works, the latest trends and real-world brand examples. A self-hosted app gives you complete control over the branding and shopping experience.

Brands 111

Brands Hosting Eventful Retail 111

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy? But what about a global strategy?

Social Media 128

Social Media Strategy Marketing Influencer 128

Sprout Social

OCTOBER 10, 2024

Which social media networks should your brand focus on? And they expect your brand to meet them where they already are. In this article, we’ll explore how to prioritize social media networks so your brand shows up where it matters most. But half of all users also interact with brands there at least once per day.

Social Media 120

Social Media Brands Reddit B2B 120

Hootsuite

NOVEMBER 28, 2024

It’s a visual search engine, productivity tool, and e-commerce powerhouse for brands of all sizes. pic.twitter.com/mQ1l5jbaJm — Stallion Stats (@MegansStats) April 10, 2024 The question is, should your brand tap into Pinterest’s unwavering potential in 2025? What is Pinterest marketing? The strategy?

Marketing 115

Marketing HootSuite Affiliate marketing Price 115

Social Media Strategies Summit

AUGUST 21, 2024

Social media isn’t just a current trend – it’s been a goldmine for millions of brands for over a decade. How do you really tap into social media’s marketing potential without feeling lost in the noise? Whatever it is, make sure it aligns with your brand values and resonates with your audience. Maybe you’re a bit of both.

Social Media 240

Social Media Tips Brands Marketing 240

Buffer Social

MARCH 5, 2025

Social media marketing is using social media platforms — like Instagram, LinkedIn, Facebook, X, etc. It also includes paid social media marketing, like running ads and influencer marketing. But what’s the difference between a social media calendar and a social media marketing strategy?

Social Media 115

Social Media Strategy Marketing How To 115

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 115

Brands Sentiment Forums Brand Monitoring 115

Sprout Social

JANUARY 22, 2025

B2B brands cant afford to put off their LinkedIn content marketing strategy. From networking and recruiting to building credibility and beyond, the value of LinkedIn marketing is clear. This post explains how to build a LinkedIn content marketing strategy from scratch. Why do content marketing on LinkedIn?

Examples 125

Examples LinkedIn Strategy Content 125

Convince & Convert

SEPTEMBER 14, 2024

Marketing professionals are inundated with AI technologies and strategies to advance their marketing programs. AI and marketing work hand in hand by leveraging vast amounts of data to optimize campaigns. But how are marketing professionals using AI to support their data-driven marketing?

Trends 137

Trends Data Tips Marketing 137

Convince & Convert

NOVEMBER 22, 2024

In today’s crowded marketing landscape, breaking through the noise requires more than just broad, mass-market strategies. Brands that truly stand out are those that harness the power of niche targeting —focusing on smaller, highly engaged audiences to drive more impactful, personalized connections. 88% of U.S. 88% of U.S.

Marketing 139

Marketing Apple Loyalty Authentication 139

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers.

Content 125

Content Marketing How To Patterns 125

Hootsuite

NOVEMBER 7, 2024

Key takeaways Brand loyalty is the emotional connection that drives repeat purchases from a specific brand, even when alternatives exist. Building brand loyalty involves understanding customer needs, leveraging user-generated content, personalizing all touchpoints, rewarding repeat customers, and providing stellar customer service.

Loyalty 120

Loyalty Brands HootSuite How To 120

Sprout Social

NOVEMBER 25, 2024

Social media marketers understand how pivotal influencers are to the success of their brand. At the same time, they don’t always know the perfect formula to succeed with influencer marketing. How can you make sure your influencer marketing methods are going to pay off? What is authenticity in influencer marketing?

Authentication 102

Authentication Influencer Marketing How To 102

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. An example is influencer Michaela Ludlow , who works with Olay.

Statistics 87

Statistics Influencer Marketing Authentication 87

Sprout Social

SEPTEMBER 24, 2024

Marketing teams can’t afford to lose direction when navigating influencer collaborations, hashtag campaigns and content creation. That’s where this flexible seven-week influencer marketing plan comes in. What is an influencer marketing strategy template? Why is a roadmap important? Poor retention?

Templates 96

Templates Template Influencer Strategy 96

Sprout Social

OCTOBER 22, 2024

Before the 1960s, young people were seen as an undesirable marketing audience and mostly ignored. Since then, marketers have been trying to reach a revolving door of youth generations—from Boomers to Gen X to Millennials, and now Zoomers and Gen Alpha. What brand content does Gen Z engage with? Sound familiar?

Social Media 95

Social Media Brands Survey Trends 95

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. We’ve even got expert insights from Amanda Wood, Hootsuite’s Senior Manager of Social Marketing.

Templates 109

Templates Template Social Media Strategy 109

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook analytics also enables social media marketers to dive deeper into content performance and engagement to see what’s working and what isn’t. Want to increase productivity?

Facebook 100

Facebook Sentiment Marketing Analysis 100

Buffer Social

NOVEMBER 25, 2024

Looking to get into influencer marketing for the first time? It's become a core marketing channel for many brands — and for good reason: It helps your brand appear more authentic and relatable. That's why 69% of brands increased their influencer marketing budgets this year.

Influencer 115

Influencer Strategy Tips Marketing 115

Sprout Social

OCTOBER 11, 2024

Sports marketing isn’t new, but it does look different. The use of social media in sports marketing has transformed the way fans interact with their favorite athletes, teams and sporting events. No longer just spectators, consumers play an active role in the sports industry and sports marketing campaigns.

Sports 91

Sports Social Media Marketing Fashion 91

Sprout Social

OCTOBER 23, 2024

We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. According to the Q4 2024 Sprout Social Pulse Survey, 89% of consumers anticipate brand content will impact their purchase decisions this holiday season. But Lowe’s isn’t just a Halloween haven.

Report 93

Report Brands Hotels Campaign 93

Hootsuite

OCTOBER 18, 2024

IMO*, to ELI5*, not all brands need Reddit marketing, CMV*. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Reddit isn’t often first in marketers’ minds, but for the right type of business, it can really pay off. Is Reddit a good platform for marketing?

Reddit 96

Reddit Tips HootSuite Marketing 96