Social Media Today

JULY 21, 2024

The move could ensure Meta establishes a key IP connection for its AR glasses.

Buy 186

Buy 186

Social Media Today

JULY 21, 2024

The move could ensure Meta establishes a key IP connection for its AR glasses.

Buy 186

Buy 186

Jon Loomer

NOVEMBER 13, 2024

Auction Buying Type. Target Frequency If you’ve ever used the Reach and Frequency or Reservation buying type , you’e seen this before. It’s been around for more than a year (I wrote about it last October), but now it’s coming to Awareness campaigns using the Auction buying type. Awareness Campaign Objective.

Campaign 172

Campaign Buy Types Engagement 172

Webbiquity SMM

JULY 30, 2024

With most of these videos, you won’t ask people to buy anything, as your goal is simply to build a relationship of trust and value. You can occasionally share content that asks people to sign up for something like an eBook or course, or even a rare video that asks people to buy something. For some ideas, check out HubSpot’s videos.

B2B 180

B2B Instagram BuzzStream Hubspot 180

Oktopost

SEPTEMBER 12, 2024

He explains how by embracing audience empathy and putting their needs first you can help your brand build trust and lasting relationships, especially when your audience is not yet ready to buy.

B2B 152

B2B Loyalty Apple Buy 152

Oktopost

DECEMBER 3, 2024

From gaining employee buy-in to crafting an internal communications plan, training your advocates, and measuring success, Jennifer shares actionable insights and best practices every marketer needs to know.

B2B 143

B2B How To Training Social Media Management 143

Jon Loomer

JANUARY 27, 2025

But that doesn’t mean that you got 100 people to buy the thing that you were promoting. If someone clicks your ad and buys something else, who cares? Again, they didn’t necessarily buy the thing that you were promoting. This is what can mess up expected Conversion Value. But there are potential exceptions.

Conversation 173

Conversation How To Advertising Eventful 173

Sprout Social

JULY 23, 2024

The free content on Headspace’s Pinterest board is a great way to encourage potential users to try before they buy–giving people a preview of what they’ll get if they do choose to subscribe. Affirm Affirm is a buy now, pay later service shoppers use to buy products from their favorite brands online.

Brands 128

Brands Travel Metadata Feed 128

Sprout Social

NOVEMBER 4, 2024

When it comes to shopping on social, only about 13% of all consumers buy directly from social networks. Another 39% of consumers who plan to make purchases directly from social networks in 2025 will buy those products from Facebook Shop. This number goes up to 21% among Gen Z.

Influencer 119

Influencer Social Media Survey Trends 119

Jon Loomer

DECEMBER 30, 2024

You may think that your target audience is women between the ages of 25 and 44, but if a 45-year-old man buys your product (possibly for their partner), that’s a good thing. Meta doesn’t care that they won’t eventually buy from you because that’s not the focus of the performance goal you chose. This is logical.

Advertising 158

Advertising Eventful Issues Conversation 158

Oktopost

NOVEMBER 25, 2024

And the impact is real: 56% of professionals are more likely to buy from a company if its executives are active on social, and 66% say they’d recommend a business if they follow one of its leaders.

Social Media 149

Social Media B2B Apple Authentication 149

Jon Loomer

NOVEMBER 20, 2024

Pay to remove ads and their data won’t be used for advertising But the regulators weren’t buying it. This, Meta believed, would give users two options: 1. Use Facebook and Instagram with ads powered by their data 2. It would appear that Meta made the decision on the subscription prematurely, and now they’re paying for it.

Advertising 158

Advertising Price Data Instagram 158

Webbiquity SMM

FEBRUARY 16, 2021

Support a long customer journey: B2B buying decisions are made by teams. Explaining how to use your products or services is a great way to give your potential customers reasons to buy from you and showcase your expertise in solving their problems. When you leave your customers ignored in-app, they lose interest in buying from you.

B2B 297

B2B Examples Company Instagram 297

Social Media Strategies Summit

NOVEMBER 4, 2024

Done right, nostalgia marketing can be a powerful tool for building brand awareness and recall, capturing earned media, and persuading people to buy. The types of things that make them feel warm, fuzzy, and safe. Why Does Nostalgia Marketing Work?

Social Media 223

Social Media Marketing Fashion Campaign 223

Bill Hartzer

MARCH 27, 2025

That means decisions from creatorswhere they travel, what they buy, when they postcarry more weight than ever. Money Matters and Major Buys Most influencers arent just looking to grow income. Brands Are Putting Their Money Where the Creators Are Marketing teams are shifting budgets. Theyre trying to protect it.

Brands 78

Brands Sports Travel Patterns 78

Jon Loomer

NOVEMBER 11, 2024

But you want quality leads who are likely to buy from you, not just any leads. The algorithm will try to get you more purchases and should adjust when men don’t buy. You want quality views of people who choose to watch, not just any views. In each case, Meta doesn’t care at all about quality.

Eventful 179

Eventful Issues Conversation Advertising 179

Convince & Convert

OCTOBER 9, 2024

This isn’t just about finding and buying a subscription to the right tools. Leaders need to learn how AI impacts their strategic plans and determine how their teams need to adapt and evolve to utilize them effectively. It’s bigger than just the tool.

Marketing 161

Marketing Team Education Paid Search 161

Hootsuite

NOVEMBER 7, 2024

It’s the secret sauce that turns customers into fans that buy your product again and again, while shouting from the rooftops how much they love you. People who have bought your product but are just as likely to buy a competitor’s product next time. Positive word of mouth (WOM) Loyal customers do more than buy your products themselves.

Loyalty 120

Loyalty Brands HootSuite How To 120

Bill Hartzer

OCTOBER 28, 2024

Consumers are actively browsing on platforms like TikTok Shop and Instagram Shopping, yet the majority are hesitant to actually click “buy,” citing concerns about security and reliability. But even among these digital natives, the preference to browse on social media and buy elsewhere remains strong.

Survey 78

Survey Retail Sentiment Authentication 78

Webbiquity SMM

MAY 25, 2021

So the things that come to mind are Discord , buy the Discord servers. If you’re a product marketer who wants people to download your new app or buy your products, is TikTok right for you? It’s more about building relationships than buying X number of Instagram impressions. And then reverse engineer that.

B2B 337

B2B Influencer Platform SMS 337

Social Media Strategies Summit

MARCH 12, 2025

According to consumer behavior data, people are actively comparing solutions before buying. Seeing as these platforms have become an integral part of people’s buying journeys, that doesn’t come as much of a surprise. And they’re not afraid to dig deep.

Products 131

Products Social Media Brands How To 131

Social Media Today

JUNE 12, 2024

TikTok continues to seek ways to get Western users to buy products in the app.

Products 200

Products Buy 200

Hootsuite

MARCH 21, 2025

users will buy via Instagram in 2025. Make sure your products are there for them to find, and easy to buy when they do. Tags Shopping Tags allow you to tag products from your catalog in your organic Instagram content and ads, so your audience can tap through to learn more or buy right from their Instagram feed.

Instagram 90

Instagram UGC How To HootSuite 90

Jon Loomer

MARCH 13, 2022

The low-hanging fruit here are those who are most likely to buy. Go after the people who were thinking about buying, but didn’t follow through. This includes those who abandoned their shopping cart or simply visited a product page without buying. You will then have time to convince these people to eventually buy.

Facebook 215

Facebook Buy Discount Cost 215

Social Media Strategies Summit

MARCH 25, 2021

“Social commerce” isn’t only about seeing a product on social, clicking a link through to a landing page, then buying it on the brand’s website. Rather it encompasses the whole buying process – everything from product discovery, to research, to adding-to-kart, and paying – happening directly via social media. Source: Glossy ).

Examples 237

Examples Retail Instagram Buy 237

Social Media Today

JUNE 27, 2024

If you're buying Facebook or IG ads on iOS, you're going to be paying more.

Facebook 195

Facebook Buy 195

Oktopost

JANUARY 22, 2025

Examples of published company social media policies Here are some examples of well-known companies published social media policies: Best Buy Social Media Policy Coca-Cola Social Media Policy Dell Global Social Media Policy 11. Brand templates: Provide pre-approved templates for posts to ensure consistent branding.

Policies 132

Policies Company Social Media Guidelines 132

Social Media Today

MAY 16, 2023

UK users will now get their chance to buy themselves a blue tick on Facebook and IG.

Buy 209

Buy Facebook 209

Social Media Strategies Summit

NOVEMBER 28, 2022

Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. The fear of missing out—otherwise known as FOMO—can be a powerful way for brands to motivate buying behavior. That’s true in our personal and working lives—and it’s also true of the products and brands we buy from.

Examples 246

Examples Facebook B2B Instant Messaging 246

Social Media Today

NOVEMBER 21, 2023

A new report from The Influencer Marketing Factory indicates that more people are buying in social apps.

Report 207

Report Buy Influencer Marketing 207

Hootsuite

FEBRUARY 10, 2025

Its a handy way for marketers to remind shoppers to come back and buy all those items they look at and leave in various shopping carts across the web. Initiate checkout: Someone starts the checkout process to buy something from your site. This lets you see if people tend to see your ads on mobile but switch to a desktop before buying.

API 92

API HootSuite Eventful Instagram 92

Jon Loomer

MAY 18, 2022

Reach and Frequency Buying Type. Frequency capping is also available when using the Reach and Frequency buying type. Unfortunately, the only time you can use frequency capping under the Auction buying type is when optimizing for Reach. But you can customize that however you want. It’s great! Other Objectives Besides Reach.

Advertising 199

Advertising Buy Cost Price 199

Buffer Social

NOVEMBER 25, 2024

So, some superfans of gaming YouTuber Ninja might buy a skincare product he mentions, but most of his audience probably won't. Multiple studies have proven the power of influencer marketing: 64% of consumers buy based on an influencer's recommendation at least some of the time, according to impact.com.

Influencer 114

Influencer Strategy Tips Marketing 114

Jon Loomer

NOVEMBER 30, 2021

Not everyone buys based on price. How likely is that lead to buy from you? Or they may be someone who is interested in buying a car and requests a call with a salesperson. I don’t care if you’re getting 10 cent leads if none of those leads ever buys from you. How well-known is your brand? Quality matters.

CPM 205

CPM Facebook CPC Cost 205

Jon Loomer

MARCH 10, 2025

While the algorithm should figure out that women are most likely to buy when optimizing for a purchase, engagement can be a much bigger problem. I’ve especially seen this for woman-focused businesses with a woman “face” of the business.

How To 179

How To Report URL Eventful 179

Ignite Social Media

JANUARY 22, 2025

This will inform the ad buying system to reach the most users at the lowest CPM. Use the goal of the post when deciding which objective and optimization to leverage. For example, if youre looking to maximize reach, use the Awareness objective and Reach optimization.

Organization 78

Organization Content How To CPM 78