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Reservation Buying Type Replaces Reach and Frequency

Jon Loomer

Meta is rolling out a change to buying types, replacing Reach and Frequency with Reservation. In this post, we’ll cover the basic impact of this change and an overview of how the Reservation buying type works. What Are Buying Types? The minimum reach for the Reservation buying type is 200,000.

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Reservation Buying Type

Jon Loomer

Some related reading: Reservation Buying Type Replaces Reach and Frequency The post Reservation Buying Type appeared first on Jon Loomer Digital. An alternative to Auction as a method to pay for your ads, Reservation replaced Reach and Frequency. It allows advertisers to lock in a fixed cost for greater predictability.

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TikTok Launches New Media Buying Certification

Social Media Today

A new way to showcase your TikTok ads expertise.

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What is Reservation Buying Type?

Jon Loomer

Check out the Reservation buying type … If you create a campaign in Ads Manager, you may see this (rolling out in October): “Introducing reservation buying type. Will you use the Reservation buying type? The post What is Reservation Buying Type? appeared first on Jon Loomer Digital.

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Investing in HR Software: How to Get Internal Buy-in

Buying HR software is a major decision. Download Paycor’s guide for tips to address common concerns across your buying committee. That’s why finding the right provider based on your needs and ensuring key decision makers are on board is vital.

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Meta Considers Buying 5% Stake in Sunglass Maker EssilorLuxottica

Social Media Today

The move could ensure Meta establishes a key IP connection for its AR glasses.

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TikTok Launches New Media Buying Certification

Social Media Today

A new way to showcase your TikTok ads expertise.

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Investing in HR Software: How to Get Internal Buy-in

Get the essential guide for achieving internal buy-in for HR technology, including the 2 most common considerations, the 4 cases for ROI, and more. Sticking with, or choosing, the wrong HR and payroll provider negatively impacts every aspect of your business.